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Area rugs: State of the industry—Category thrives on popularity of hard surfaces

June 11/18, 2018: Volume 33, Issue 26

By Mara Bollettieri

 

The U.S. area rug market continues to surge forward, thanks in large measure to the growth—ironically—of hard surface categories such as LVT, WPC and hardwood. Preliminary FCNews research shows the area rug sector is on course to replicate the 3% to 4% growth rate achieved over the past few years. For calendar year 2016, sales of area rugs in the U.S. reached about $2.5 billion, a 3.5% increase from the year-ago mark.

Dealers who have achieved success in the area rug sector cite several reasons, first and foremost the fact that rugs represent an ideal complement to hard surface purchases. “I presume, all would agree, the increase in hard surface is driving rug sales,” said Adam Joss, co-owner of The Vertical Connection Carpet One, Columbia, Md. “Every time we change a floor from carpet to hard surface, the customer needs a rug to go in that room.”

Joss is not alone. For dealers like Cheri Chinnici, area rug buyer/manager of Crest Flooring, Allentown, Pa., hard surface and area rugs are a perfect match. “Because of all the hard surface that is sold, I think that area rugs go hand in hand.”

Sam Presnell, owner of The Rug Gallery in Cincinnati, attributes the increased consumption of rugs to a variety of factors, namely “hard surface affordability, open plans in new and remodeled homes, the cool vibe from the millennials, the great designs and colors available at every price point.”

Another factor driving sales of area rugs for dealers is the availability of flexible ordering and shipping programs. Many dealers are finding custom-cut rug programs in particular to be an attractive option to warehousing or stocking products in store. This absolves the retailer from the responsibility—and cost—of maintaining inventories of product that might not sell quickly enough to justify the space. Custom-cut programs, which also provide creative selling opportunities for manufacturers, enable retailers to let their customers design their very own rugs.

For dealers like The Vertical Connection, not having to worry about warehousing product is a big relief. “We have no inventory issues,” Joss stated. “We only go after the custom or made-to-order rug business. Our feeling is that unless you have a really unique and special selection of inventory, it’s just not worth it to have any.”

Crest Flooring’s Chinnici agrees. At her store, she doesn’t have to allocate space in the showroom to stock rugs. “We just special order everything. We just have 5 x 8, 4 x 6 samples on our racks.”

Having a custom-cut program also allows Chinnici to meet the specific needs of her customers instead of guessing what would be popular in the category. “People are looking for certain styles; you never know what’s going to be hot when you buy.”

But special-order programs don’t always go smoothly, despite a dealer’s best intentions. That was the case with Billy Mahone III, president of San Antonio-based Atlas Floors Carpet One. Bad experiences forced him to scale back. “We used to stock area rugs several years back, but eventually stopped due to poor sales and slow inventory turns. Once our rug stock and racks were gone, we brought in a couple of displays from popular area rug manufacturers to start a special-order area rug business, but it never took off. My theory is we lost quite a bit of sales to internet retailers during this time, and we struggled to convince our sales staff to show them to every hard surface customer.”

But Mahone has not abandoned the rug category altogether. Since he adopted a custom-cut program, he has had more success moving product. “Now we offer a custom program where we cut and serge carpets to our customers’ exact specifications, and we have had some decent success.”

Even those dealers who turn consistent profits selling rugs attest to the channel conflict inherent in the category. The Rug Gallery’s Presnell believes the broad availability of rugs across a range of retail outlets is an issue. “My concern is the general public is not buying rugs in the old channels [retail] and everybody has them. The distribution is wide open—the consumer is confused and doesn’t understand why one rug cost x amount of dollars and another is twice that amount. They tend to go the path of least resistance, and price has become a big factor for a lot of consumers—especially the younger first-time buyers.”

Presnell sees the most area rug activity—price-wise—in the $599-$899 range, with a little less action in the $2,000-$3,000 bracket. “Modern and traditional designs are driving the bulk of sales,” he said.

In terms of formats, Presnell is seeing movement in larger sizes. “We sell mostly larger sizes in 8 x 10 or 11. We have always had large inventories of rugs, probably 3,000 to 4,000 pieces. The key is to have a cash- flow projection plan and live to it. You also need a purging system as well.”

At the Vertical Connection, customers’ design tastes are “all over the map—contemporary, traditional, etc.,” Joss explained. But he seems to have found that sweet spot. “Given the fact we focus on the custom/made-to-order rugs, prices tend to be around $1,000.”

 

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Area Rugs: State of the Industry

June 6/13, 2016; Volume 30, Number 25

By Ken Ryan

The U.S. rug business, which grew an estimated 4% in 2015, continues its modest pace in 2016, driven in large part by the growth in hard surfaces and the popularity of custom rug programs.

While carpet in general has been flat to slightly up in the last two years, rugs have benefited by trends exclusive to that segment. “I’ve been with Couristan for 25 years and seen time periods change,” said Larry Mahurter, vice president of marketing and advertising. “Today hard surface is elevating the sale of area rugs; the pendulum has switched back to rugs from carpet. For a good many years it was carpet that led the way.”

Industry executives say the improving economy has bolstered the rug category because consumers feel more comfortable making purchases, particularly following a hard surface sale. These same experts also note a shift in buying patterns to cheaper goods as consumers today are less concerned about fiber type and are instead looking for color, pattern and texture. “Area rugs are selling well for us but at a modest growth,” said Gerry Yost, director, area rugs and window treatments for Avalon Flooring, a Cherry Hill, N.J.-based dealer with 14 stores in three states. “With so many options on where to buy rugs—the Internet, furniture stores and other home accessory retailers—finding the right styles, colors and price points for our customers remains a constant commitment.”

Indeed, merchandising, stocking and selling area rugs can be challenge for specialty flooring retailers who have to compete with home centers, mass merchants and catalog/online dealers—the latter representing the fastest growing channel for rug sales. The speed to market has dramatically increased to the point where a consumer can order a rug from a domestic manufacturer and have it delivered in a few days. This, of course, has burdened brick-and-mortar dealers.

“Unless the retailer has designers on staff who value their own expertise and charge for their services accordingly, the consumer won’t spend money on a beautiful wool rug,” said Olga Robertson, president of the FCA Network, a buying group representing nearly 60 dealers. “The category has been relegated to the lowest common denominator: disposable rugs. Specialty retailers can inventory $1 million in rugs in all shapes and sizes and invariably you never have the right rug. It’s an uphill battle between merchandising, marketing, sales training and competition. You can buy a 6 x 9, 3 x 5 and 2 x 8 runner package from a home center that’s in stock for $189 out the door. It’s tough to compete.”

Other retailers attest to the challenges. Sam Presnell, president of The Rug Gallery in Cincinnati, said flooring dealers need to step up their game and “make them buy from you” in the face of all the different channel options. He said his business is up about 10% over the same period last year but he knows that is not the case for everyone. “I have been hearing rumblings from dealers [covering] a wide range of geographical areas who are missing their sales targets; I really don’t understand why. The residential builder market is getting healthy again and existing sales are up all across the country.”

Executives noted that area rugs have shown some vibrancy thanks to new technology, which has allowed manufacturers to create a fashion statement while keeping costs down. Furthermore, as hard surface sales continue to climb—especially hardwood flooring and LVT—area rugs offer a natural add-on sale for flooring retailers to capitalize on the trend. It makes for a compelling sales opportunity for the specialty dealer. “If you do not have rugs on your floors, your home is just an echo chamber,” said David Duncan, senior vice president of marketing and sales operations for Mohawk.

The popularity of hard surfaces has helped the growth of rugs, which are often sold as add-ons. Pictured is Karastan's Euphoria.
The popularity of hard surfaces has helped the growth of rugs, which are often sold as add-ons. Pictured is Karastan’s Euphoria.

Custom rug trends

Shaw Floors exited the rug business two years ago and yet is doing well with its Cut A Rug program. One interesting aspect of customized rug programs is manufacturers can benefit from rug sales without having to inventory millions of dollars worth of rugs. The custom rug trend continues to grow with a large movement toward simplistic bound patterned carpets vs. traditional rugs. “There are new programs available from our residential carpet manufacturers that make binding carpets into rugs simple to order and deliver,” said Dave Snedeker, division merchandise manager-flooring, Nebraska Furniture Mart in Omaha.

Mohawk’s custom rug program, called A Cut Above, launched April 1. The company reports the number of retailers participating has exceeded expectations. “Our custom rug program is successful in part because of its connection to the Karastan brand, which has a long history of producing beautiful, quality rugs,” said Mike Zoellner, vice president of marketing services.

Heather Yamada, director of consumer marketing for Shaw Floors, noted that Shaw’s Cut A Rug program has been available to retailers for some time, although it has never been a formalized program until now. “There is a lot of energy and support around the program like never before,” she said, adding that it’s a major initiative for the company. “Cut A Rug offers us the unique opportunity to offer rugs while not having to be in the traditional rug industry. It’s a custom approach that not everyone can offer and provides real benefits for flooring retailers.”

At Shaw, the Cut A Rug program focuses on better-end styles such as Tuftex, Caress, its new St. Jude carpet collection and products from the company’s best-selling Anso Colorwall, Soft Shades and Clearly Chic lines.

Observers believe custom rug programs are viable because consumers want to use their imagination in decorating. At the same time, manufacturers have the technical know-how to create virtually any custom rug a customer desires. “We’re seeing a lot more stores sampling our product, for example,” Couristan’s Mahurter said. “We started seeing it in the fall of 2015 and it has continued in 2016. Before (and through) the recession rug sales were flat. That’s not the case any more. We run two rug promotions a year, and the last two promotions have been our best in terms of volume in the last seven to 10 years.”

The excitement surrounding the category is opening up avenues for broadloom manufacturers. Stanton Carpet, for example, continues to proactively seek new opportunities in the rug business. As a supplier of decorative carpet across multiple categories, Stanton—which won an Award of Excellence in area rugs in 2016 (FCNews May 23/30) — offers fabrication on all products including basic serging, hand serging, cotton bound, linen, faux leather and patterned fabric borders. “We offer square-foot rug pricing on most products and are currently working on a new platform to significantly streamline the custom rug ordering process with deep flexibility and accessibility,” said Jonathan Cohen, CEO. “Many of our customers utilize our fabrication services, which are performed in our new distribution center in Calhoun, Ga., and can turn around most custom fabricated rugs in 5-7 business days.”

Retailers said one trend they are seeing is a swing back to traditional rugs, albeit with trendy colors that give classic patterns a fresh look. “What the customer is looking for is stylish, affordable and easily changeable to adapt to the changing trends in home décor,” Robertson said.

 

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Karastan’s limited edition rug recreates popular Multi Panel Kirman

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Sugar Valley, Ga.—Karastan has recreated its most popular rug, the Multi Panel Kirman with new colors. The latest addition to the Artisan Collection, Panel Kirman Granite, will debut at the Atlanta International Area Rug Market, taking place Jan.13-16 in Atlanta.

“We have re-imagined the 717 Multi Panel Kirman, the longest running line and top selling rug of all time,” said Brandon Culpepper, vice president of specialty sales at Karastan. “Due to its complexity and intricacy, recreating such an iconic piece of American history is an intimidating task. The Multi Panel Kirman is an heirloom and has held a place of honor in generations of homes. And now we have taken this beautiful pattern and re-colored it with the millennial buyer in mind: creams, grays, tans and bronze with accents of blue.”

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Area Rugs: First half of 2015 offers positivity, uncertainty

June 8/15, 2015; Volume 30/Number 1

By Jana Pollack

Screen Shot 2015-06-12 at 2.23.18 PMIn the first half of 2015, the area rug market has experienced ups and downs. Most manufacturers reported gains in certain areas, whereas retailers seem to be having more difficulties with the category.

For suppliers, there was a tentatively successful start to the year. “The market does seem healthy and we’ve had some positive growth, but there’s still a bit of uncertainty here and there,” said Giovanni Mara, director of marketing and digital strategy at Nourison, a leading manufacturer of area rugs. “But I think so far the market has started off [well] for the first half of this year.”

At Couristan, another leader in area rugs, things have been mostly up in its markets. “We’ve seen tremendous growth,” noted Larry Mahurter, director of advertising and sales promotion. “We spent a good amount of money investing in product development and it’s starting to pay off now.” Adding to the success is a huge uptick in online sales, which Mahurter said have been particularly solid on the weekends.

There was a strong start to 2015 for Oriental Weavers as well. “We have enjoyed double-digit growth in Q1 of this year over the same time period from last year,” said Jonathan Witt, senior vice president. He believes that continued success in the outdoor category is partially responsible for the year-over- year increase. Additionally, Witt noted that Oriental Weavers’ Tommy Bahama collection has been particularly successful. “That collection started appearing at retail last fall and into the spring, and has done extremely well for us.”

Retailers report little action

Unfortunately, retailers have been singing a different tune. Sam Presnell, owner of The Rug Gallery in Cincinnati, said business has been declining.

“Out of the last five months we had one month, January, that met goal or a little bit above. We have not met goal for the last four months, so it’s been disappointing. I wish I had an answer for it; if I lived in Boston [where the winter was harsh], that would be a good excuse, but we did not experience anything like that.” Interestingly, Presnell noted that the store’s website traffic has increased, but that has not converted into foot traffic or sales.

This decrease in business comes after two and a half years of 15% to 20% growth coming out of 2012, he explained. “It has been a rapid increase … and we were expecting an increase in 2015, but we have not seen it. My opinion is the pent-up demand we had for the last two and a half years has been filled, or at least has come close to filling. I think this is the new normal, and what we should expect for the rest of 2015 and maybe 2016 as well.”

At The Rug Rag in Chattanooga, Tenn., there was a relatively solid start to the year. “There has not been significant growth in any transactions,” said Miriam Thompson, owner. “But as far as dollar amount between last year and this year, I have higher sales.” However, Thompson did note her confusion about the differences between this year and last. “There’s really no rhyme or reason as to why I have higher sales with fewer transactions and lower sales with more transactions. I can no longer look at history to guide me.”Screen Shot 2015-06-12 at 2.22.45 PM

Fiber activity, growing trends

When considering fibers that are popular this year, most manufacturers and retailers cited wool and polypropylene. “I think you have to look at it two ways: machine-made vs. handmade,” Witt said. “In the machine-made category, polypropylene continues to be a leader from a manufacturing and durability standpoint. There has been a shift to softer polypropylene and softer fibers in general, which should be noted. In the handmade category, wool and other natural fibers continue to lead the pack.”

This sentiment was echoed by Mahurter, who explained he is seeing the luxury items do well in wool, while promotional goods are selling in synthetic fibers. “Products that are unique blends like cottons, wools, linens, etc., is where we’re seeing a lot of bounce in that growth area.”

Mara noted a similar pattern. “Usually our best selling collections are wool or mostly wool blends … and at the lower end of the line, we’re seeing growth on some of the synthetics and polypropylenes.”

These trends exist in retail as well. “There are a lot of really soft synthetic fibers that are out there right now,” Presnell said. “We’re also selling a lot of wool. It’s either the low end or the upper end, so we’ve been fortunate that we have an upper-end business, too.”

At The Rug Rack, Thompson also sees wool fly off the shelves. “We try to give a little bit of an education as to the benefits of certain fibers, and our customers are looking to buy quality. They fully understand the benefits of wool and they want something that’s going to last.”

When it comes to style and design trends, Mahurter spoke extensively about growth in smaller rugs. “We’re seeing a lot of people getting into the 2 x 4s, smaller rugs for smaller spaces.” He also noted that there has been an increase in Couristan’s program for custom rugs. “Customers can take pieces and turn them into custom rugs of any size they want and have the ability to combine them with one of our binding tapes.”

As far as colors that are currently on trend, blue is an obvious frontrunner. “I could probably never have enough blue rugs in my store,” Thompson said.

“Blue is definitely becoming an extremely popular color for the interiors market,” Mara added. “And we’re seeing some small hints of a little bit of purple, little bit of orange, little bit of green.”

While pops of color are gaining popularity, neutrals are also in style. “Indigo blue and various shades of gray have taken the market by storm with gray becoming the ‘new neutral’ over more traditional earth tone staples of years past,” Witt explained. Mara noted a similar trend, with a “huge amount” of neutrals in taupe and gray.

In overall design, however, tradition is returning. “We are seeing simple, repeating patterns like geometrics and scrolls as well as a return to traditional motifs,” Witt said. In store, Thompson said she is selling more hand knotted rugs. “I think that speaks to people wanting to buy quality and have their rugs last longer.”

Thompson also spoke about the changing nature of today’s consumer. “I do 100% believe that we are now dealing more than ever with better educated consumers. They have done their homework.”

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State of the industry: Area rug segment moving in right direction

June 9/16, 2014; Volume 27/Number 29

By Louis Iannaco

Screen Shot 2014-07-03 at 9.44.44 AMThere’s no doubt the area rug category has experienced a tough go of it the past several years with overall flat to low single digit top-line sales. But it seems that, while difficult times may still play a role in the area rugs’ present and immediate future, things are seemingly beginning to shape up in a positive way regarding the segment’s sustainable growth for the second half of the year and beyond.

Jeff Seagle, director, marketing and product merchandising, Mohawk, noted the cash-strapped consumer and an overall sluggish economy, along with the shift to online purchases, have been the major inhibitors to overall category growth. “As 2013 came to an end, we the category as a whole showed signs of a recovery with a 3%-5% year-over-year projected growth for 2014. The inclement weather throughout the first quarter created a delay in the rebound, but we still feel the category will increase over the back half of 2014 with the annual number being closer to 2%-3%.”

Challenges center around the conservative approach at retail, he said, both with overall inventory levels, static price points—which inhibit the ability to infuse “newness” into the category—and with lower discretionary income levels for a majority of consumers. “The propensity for the supplier base and at retail is to drive to lower price points without top-end assortment rejuvenation to enrich the product mix,” Seagle added. “This is unsustainable over time for the category.”

Allen Robertson, vice president of sales, Capel Rugs, said the slow housing market recovery continues to impact flooring sales. As a result, many mills have had to source or create lower price points.

“Consumers are also settling for smaller-size rugs, using 5 x 8 and 6 x 9 offerings instead of 8 x 10 and 9 x 12,” he explained. “Of course, the smaller sizes are one half the price of larger rugs. Fortunately, the $249 to $299 products are good sellers.”

Robertson said the company’s research indicates area rug sales would remain flat this year in dollars and are trending at below $4 billion in retail sales. So far in 2014, much like Seagle, he sees the weather playing a major role in delaying growth.

To counteract this, he noted, Capel expanded its branded programs with all its partners “to enhance our rugs with the unique styling they bring. Our Genevieve Gorder and Kevin O’Brien programs are creating buzz in the marketplace. We’ve also increased our efforts in social media and are seeing strong results from Twitter, Facebook, Pinterest and Houzz.”

Others predicted some positive developments in the near future. For example, Alex Peykar, principal at Nourison, said the segment has been experiencing a “bounce back” year thus far in 2014. “During the first six months of this year we’re experiencing an estimated 15% increase over the same period last year.”

Economic indicatorsScreen Shot 2014-07-03 at 9.45.12 AM

Imports of carpets and rugs to the U.S. grew 10.6% in the first quarter of 2014, according to figures recently released by the U.S. Department of Commerce, Office of Textile & Apparel. Including both wool and manmade fiber products, first-quarter 2014 shipments amounted to $463.8 million compared to $419.2 million in first-quarter 2013.

Business continues to thrive at AmericasMart, according to Kevin Malkiewicz, vice president, area rug leasing and sales. Since January 2014, AmericasMart has leased, expanded or renewed over 45,000 square feet of integrated home and rug showrooms.

As the economy improves, he explained, “we are able to bring more new showrooms to our marketplace. Additionally, our current exhibitors continue to grow their businesses by expanding both their showrooms and product.”

According to Malkiewicz, AmericasMart also has some major home vendors who have already committed to new showrooms for the January 2015 market. “These additions will continue to draw resources and buyers to the home and rug floors,” he said. “There will also be further capital investments in the facility to enhance our vendor and buyer experience. As the housing market continues to improve, we anticipate a bright future ahead.”

Some retailers are also experiencing an increase in sales and optimism. Sam Presnell, owner of The Rug Gallery in Cincinnati, said business has been on an upswing for the last 18 months, and that growth can be attributed in large part to area rugs. “It started right after the 2012 election. Most people, who were reasonably positive about their financial situation and felt they had job security, were tired of living on hold. In 2013, we experienced a 15% growth in revenue over 2012, and so far in the first five months of 2014 we’re up another 15% over the same period last year. The majority of that growth comes from area rugs.”

Buying, design trends

As Presnell noted, consumers have definitely changed their buying habits. Where they were once buying one rug as a replacement, they are now buying for the whole house, or at least multiple rooms.

Accordingly, The Rug Gallery has hired extra operations personnel as “the demand on the staff became too great for the number of associates we had been comfortable with during the downturn.”

As Ryan Beauchamp, creative director for custom rug producer Creative Accents noted, when it comes to buying trends, a consumer will pay more for a Made in America product as compared to one made overseas, such as China, India, etc. “I only know about the material that goes into our rugs and it is among the finest in the world, from Wools of New Zealand and the like. Complaints I get from consumers and dealers are often about low-end imported rugs that shed profusely and end up falling apart.”

However, Robertson believes the middle-income consumer is still reluctant to buy higher quality products. “She is settling for average quality versus long lasting. Our mid- to upper-income customers are asking for the latest color stories and transitional and soft contemporary designs. We see this trend continuing, and it has been embraced and expanded upon by online retailers. We are an industry that still needs our distribution channels to take our message to consumers through in-store promotion.”

Peykar is seeing the same trend. While a good portion of homes within the U.S. are still very traditional, he noted, “we do see an increase in demand of transitional and contemporaries. Most of our debuts were concentrated toward this change in consumer demand. Overall, simple looks continue to grow, proving that more is not always better.”

Seagle agreed, saying lower-end, simple and easy-to-decorate offerings are working well in the market. “We see more solid and two- to three-color offerings than in the past. Product value and fiber attributes are increasingly important.”

Presnell said most of the increase in his store has been in high-end handwoven products, but he has also observed exponential growth in machine-made business over the last year. “Our carpet business is up as well, with probably half the carpet sold being fabricated into rugs.

“2014 is the year of blue, although we still see gray as the leader in our showroom,” he added. “Stronger colors seem to be emerging in both rugs and carpet, with orange being the front-runner. These bold colors will work well with the neutrals we’ve seen sell over the past few years. Less traditional, more transitional and contemporary designs are selling well. This is also a big year for geometrics.”

Looking ahead

While thoughts were mixed on the current state of the rug industry, there seemed to be an optimistic consensus among those who talked about the future.

Screen Shot 2014-07-03 at 9.45.39 AM“I foresee our company finishing strong for 2014,” Beauchamp said. “Our sales and marketing approach is customer-service based and I see a huge lack of this in the area rug business. I believe 2015 has further potential as long as our economy can at least remain static to positive.”

Robertson’s inclination for the next six to nine months is that while sales would be sluggish through July, they will begin to accelerate beginning in August. “I anticipate fall sales to increase by at least 5%, rejuvenating to a growth pattern.”

Seagle also foresees growth in the category for the back half of 2014 and into 2015. “Continued product newness, increases in consumer confidence and the retail focus to drive sales through brick and mortar as well as ecommerce will be keys to the growth.”

Peykar has noticed consumers spending more money than they have been on upgrading to better qualities, and he is hoping that the trend will continue for the balance of the year. “While not all retailers have felt the improvements, financial reports that relate to the U.S. future, as well as the housing rebound, should continue.”

And, according to Presnell, prices are going up at retail. “The major players are increasing their pricing to dealers. This is a good sign things are moving in a positive direction.

“I’m very positive about 2014,” he concluded. “Barring something catastrophic, the mood of the consumer will continue to be positive. People are ready to enjoy life again.”

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Shaw to exit area rugs, ramp up LVT manufacturing

SHAW FLOORSDalton—Shaw Industries announced that it is exiting the area rug business and will convert its current Ringgold, Ga., rug facility into a new state-of-the-art luxury vinyl tile (LVT) manufacturing facility.

“The economics of the rug business today simply do not allow for future growth or encourage further investment,” said Vance Bell, chairman and CEO. “We have been intentional about exiting this business at a time when more opportunities exist for our associates.” Continue reading Shaw to exit area rugs, ramp up LVT manufacturing

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Dover Rug & Home introduces new spring line

A selection from Dover Rug & Home's new spring line.

Dover Rug & Home, offering the largest selection of fine floor coverings and window treatments in New England, is pleased to announce its new spring line now available in store. Taken from trends observed at three major markets, the International Rug Show in Atlanta, and Surfaces and World Market in Las Vegas, the new line features the following styles: Continue reading Dover Rug & Home introduces new spring line

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Vidulich gives advice on 2013 renovations

CHICAGO — If your New Year’s resolution includes updating your home decor, a Chicago rug designer says it’s easier than ever to bypass costly renovations and make small changes to bring big impact to a home.

Tam Wimolvan Vidulich, founder of Tam Wimolvan Vidulich (TWV) Carpets, has created four unique area rug collections, including her most recent Chromatica collection, to please experienced or do-it-yourself designers alike. The versatile carpets offer a bold palette of colors and intricate designs inspired by the designer’s global travels. TWV Carpets are made with premium, sustainable and renewable 100% New Zealand wool.

“Redecorating can be challenging because there are so many options,” Vidulich says. “Before heading to your local home decor store to find a rug, I suggest homeowners take these five considerations to heart.”

Vidulich recommends:

1.Keep color in mind
When adding a carpet to a furnished room, Vidulich recommends taking your existing color scheme into account and choosing an accent color to play up. If you’re starting from scratch, she suggests selecting a color scheme and one piece of furniture to build around.

2.Materials matter
Vidulich recommends checking the material on any rug before buying. Natural fibers such as wool, sisal and bamboo are resilient and easy to maintain.

3.Size it up
To visualize the room with a rug, Vidulich says to create a template by combining recycled newspaper or fabric remnants on the floor in lieu of the rug to help you determine the shape and size you’ll need.

4.Be prepared
Vidulich recommends bringing fabric samples, paint chips or color swatches during your shopping trip.

5.Room to breathe
When choosing a rug for under a dining table, the rug should be approximately three feet beyond the edge of the table to allow for chair movement.

To view TWV Carpets, visit the studio at Two Fish Gallery at 4424 N. Ravenswood 
Chicago, go online www.TamsCarpets.com or call 773.878.6410.

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Shaw floors announces Celebrate Your Home sale

Dalton—Shaw Floors has announced the comprehensive Celebrate Your Home Sale, a spring promotion that inspires consumers to create a beautiful home environment for themselves and those they love with the help of a new Shaw floor. Offering special, per-room pricing, the incentivizing campaign includes retro-inspired bright and bold POP for participating retailers who can capitalize on the act-now messaging. The simplified sale includes carpet, area rugs and laminate floor offerings of $499 for one room, $899 for two rooms and $1,199 for three rooms. Hardwood floors are included in the pre-room selections for an added $100 to each price offering. Continue reading Shaw floors announces Celebrate Your Home sale

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AmericasMart advances its digital strategy with Wi-Fi access

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Atlanta As part of ongoing efforts to continually improve its campus and Market guest experience, AmericasMart has partnered with iBAHN, the global leader in IP-based entertainment and information services for the hospitality and meeting industries, to offer access to a state-of the-art Wi-Fi network.  AmericasMart now has Wi-Fi on all temporary tradeshow floors, Living, Outdoor/Indoor, The Gardens, building lobbies and meeting room spaces. Continue reading AmericasMart advances its digital strategy with Wi-Fi access