Posted on

William M. Bird launches Hearthwood program

Charleston, S.C.—William M. Bird brings the Hearthwood flooring line to its customers throughout the Southeast. In support of the launch, William M. Bird will provide merchandising, marketing materials and product knowledge training to its customers. The American-made, premium hardwood flooring brand is the seventh new product line the company has launched since March 2018.

The Hearthwood collection comprises beautiful, responsible and enduring engineered hardwoods all made at American OEM’s facility outside of Nashville from 100% American hardwoods. Hearthwood is rooted in a four-generation legacy started by Andy Anderson, the inventor of the American engineered wood floor in the 1940s, continued by Bob Anderson, the founder of Anderson Hardwood, and furthered by Don Finkell, who began Cumberland Products Group. Allie Finkell, executive vice president, American OEM, developed the Hearthwood brand as a way to honor her legacy in a fresh approach for future generations. Hearthwood is committed to making quality hardwood floors from American raw materials, as well as has a strong focus on environmental and social sustainability.

“We are very proud to partner with Hearthwood,” said Maybank Hagood, CEO of William M. Bird. “Their family legacy in the flooring industry and deep history truly resonated with us. We are excited to introduce this new brand in the Southeast. We know our customers will appreciate the high quality, craftsmanship and modern design of the Hearthwood collections.”

Posted on

Hearthwood Distribution Group partners with William M. Bird

Burns, Tenn.—American OEM has expanded the Hearthwood distribution group to Charleston, S.C.-based William M. Bird. This is the latest distributor to bring on the company’s brand, serving the Southeast market beginning in June.

William M. Bird has a long legacy of excellence and integrity since their founding in 1865. “We are proud to partner with a company that, like Hearthwood, has such deep roots in the industry,” said Randy Schrecengost, vice president of sales, American OEM. “The Bird company values of fair play, hard work, and caring for customers and employees makes them an ideal distributor of the Hearthwood products.”

The Hearthwood collection is comprised of 24 enduring engineered hardwoods, made at the American OEM facility outside of Nashville, from 100% American hardwoods. The company’s flagship brand continues the four-generation legacy started by Andy Anderson, the inventor of the American engineered wood floor, in the 1940s.

“Hearthwood is a way to honor our family’s 70-plus year history in the wood business,” said Allie Finkell, executive vice president, American OEM. “It leverages the vast experience of our past but is packaged in a modern way that appeals to a younger, predominately female demographic. It’s an honor to partner with William M. Bird.”

To inquire about Hearthwood products or distribution coverage, contact Allie Finkell at allie@hearthwoodfloors.com.