FOUNTAIN INN, S.C.—To help retail owners get more consumers in the door and raise sales for their staff, Anderson Hardwood is launching two fall events that are each the biggest is the company’s 64-year history.
John Woolsey, Anderson’s vice president of marketing and merchandising, said this fall the hardwood manufacturer is “pulling out all the stops to give America’s retailers the ammunition to close the sale and reap the rewards.”
The All American Sales Event, which kicks off Oct. 1 and runs through Dec. 31, is designed to help close the sale, explained Lee Safrit, Anderson’s brand manager. So much so, it has been in the making since summer when the company began reducing prices on almost one-third of its best selling products. “These reductions included many of our best selling handscraped and handcrafted products such as Virginia Vintage Classic Plank, Anderson Dellamano, Appalachian Time Worn II, Vineyard and Piazza.” Continue reading Anderson fall promos largest ever; mill offering something for consumers, retail salespeople
Fall means back to school and back to the daily grind for many. But minds at some of the top hardwood mills have been grinding all summer to roll out new products, programs and promotions for the coming season.
Times have been tough for the hardwood category. With an over abundance of products moving slowly through the supply chain, many manufacturers are updating current collections and providing selling tools to fill sales tickets. Displays and advertising are also a popular way in which suppliers are keeping their dealers poised to pounce on sales for the fall selling season. The rising cost of virgin raw materials in the category even has one major mill offering a 100% reclaimed product. Continue reading Wood introductions emphasize consumer value, facilitating greater revenue for retailers
For the second time this year, hardwood flooring suppliers have raised prices, and with limited lumber supply, rising raw materials costs and cash-flow constraints for sawmills, another round of hikes are likely.
In May, Armstrong and Mohawk announced 6% increases that took effect in July. This followed similar raises in March by many manufacturers. And “we may not be done,” according to Daniel Call, vice president, wood product management, Armstrong. Since the company’s last price increase, lumber and energy prices have continued to rise dramatically. “Appalachian and southern oak in typical flooring grades are up 10% to 15%. Kiln-dried lumber prices are up 20% to 30% on the open market.” Continue reading Hardwood suppliers see more price hikes on horizon
Do you remember when air pollution was the big, environmental concern? Legislation, electric cars and clean burning energy has helped narrow that focus to the quality of air in homes, or indoor air quality (IAQ). “IAQ is going to be a big deal, maybe even bigger than global warming,” predicted John Woolsey, vice president of sales for Anderson Hardwood. As homes get tighter to improve energy efficiency and die-hard activists move to metropolitan centers to reduce their carbon footprints, the quality of air indoors has become increasingly important.
Some of the main factors affecting IAQ are volatile organic compounds (VOCs) and isocyanates, both of which are off-gasses commonly found in flooring adhesives. Today, companies can proudly advertise the absence of these compounds with third-party verifications from organizations like the Environmental Protection Agency (EPA), the Carpet & Rug Institute (CRI), the GreenGuard Environmental Institute, and Scientific Certification Systems. With their help, adhesive companies are going to great lengths to improve the floors we walk on and the air we breathe. Continue reading Adhesives manufacturers developing green practices save resources, time, money, keep hazardous gasses out of air
NATIONAL HARBOR, MD.—Things are looking up for the hardwood flooring industry. So said Ed Korczak, CEO and executive director, National Wood Flooring Association (NWFA), at the group’s annual convention here two weeks ago.
After a year in which the industry was down about 23% in dollars, Korczak said the association is seeing a 6% to 7% uptick in the first quarter of 2010 over the same year-ago period. “We attribute that to two things,” he said. “First, the consumer has a little more confidence due in part to unemployment remaining flat. Second is the result of pent-up demand.” Continue reading National Wood Flooring Association: Initiatives range from environmental to A&D