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Anderson opens retail store in China

Shanghai location geared for designers, luxury market

By Matthew Spieler

Shanghai—Anderson Hardwood Floors has opened its first stand-alone retail store in an effort to reach the country’s growing designer-oriented luxury market.

Unlike the U.S. manufacturers owning retail stores is commonplace in China. In fact, the specialty retailer as Americans know is virtually non-existent here as manufacturers not only sell directly to the end user, in industries like flooring, they handle the installations. In effect, manufacturers are held to total accountability from the start to finish of the job. Continue reading Anderson opens retail store in China

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Suppliers set to jumpstart sales via spring promos

From March Madness and the Grapefruit League to spring sales and rebates, many phrases and terms make their way into the conversation this time of year. Numerous flooring companies gear up for the season by running special springtime promotions, an annual rite of the season. Here are just a few specials being offered. Continue reading Suppliers set to jumpstart sales via spring promos

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Use of domestic exotics on the rise

Whether you chalk it up to the economy, stricter environmental and logging laws, changing consumer preferences in both style and where a product comes from, or something else, one thing is clear: The use of non-traditional North American wood species to make flooring has risen dramatically over the last five years.

Generally referred to as domestic exotics, these are wood species that go beyond the traditional oak, maple and pine. While oak has been the king of wood flooring for decades, the latter two have, historically, been more widely used than any other domestically grown specie. Continue reading Use of domestic exotics on the rise

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NWFA convention theme: Back to basics, green awareness

SAN DIEGO—Against the backdrop of the first positive sales trajectory since the beginning of the Great Recession, the National Wood Flooring Association’s 26th annual convention focused on just that: How to take advantage of a reviving economy. Continue reading NWFA convention theme: Back to basics, green awareness

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Wood: Selling value beyond numbers

Hardwood sales declined with the subprime crisis and lagging recovery, especially in relation to new home construction. On one hand, hardwood is a statement maker that adds value for the life of the home. On the other, it is an expensive decision complicated by an abundance of options and uncertainties. Further complicating the sale, the proliferation of realistic wood visuals across the laminate and resilient categories gives wood looks at drastically reduced price points. Continue reading Wood: Selling value beyond numbers

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Tuftex and Anderson introduce Color Coordinates program

Dalton— Shaw Floors has joined the company’s two premier divisions, Tuftex Carpets of California and Anderson Hardwood, to bring Shaw Design Center retailers an exclusive and powerful new display program called Color Coordinates. The Color Coordinates program offers a wide selection of carpet and hardwood styles and colors. The collection includes 14 different carpet styles in 48 common colors, resulting in 672 carpet options for consumers to consider. Additionally, the collection includes 16 beautiful hardwood styles in a variety of colors that compliment the carpet offerings. Continue reading Tuftex and Anderson introduce Color Coordinates program

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Floor covering distributors see 2010’s top sellers continuing to pay dividends in 2011

Today’s distributor is far more than the order taker and credit giver of its predecessors; it is a barometer for what is happening in a particular region.

This is true in multiple ways, from general business conditions to the latest in product trends and styles. In fact, when it comes to helping retailers decide which products make the most sense to carry, a distributor is a venerable weather bell of information. Continue reading Floor covering distributors see 2010’s top sellers continuing to pay dividends in 2011

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Wood mills form alliance, file petition on Chinese imports; aims to level the domestic hardwood playing field

WASHINGTON—The Coalition for American Hardwood Parity (CAHP), an association of U.S. manufacturers of engineered wood flooring, filed an unfair trade petition on Oct. 21 regarding imports of multi-layered wood products from China.

The petition, filed with the U.S. Department of Commerce and the International Trade Commission (ITC), asserts that imports of the product are sold in the United States at dumped prices, and that Chinese manufacturers have gained an unfair competitive advantage. Continue reading Wood mills form alliance, file petition on Chinese imports; aims to level the domestic hardwood playing field

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Industry's top selling products vary by region

Most products cross all boundaries when it comes to popularity—big screen TVs are in demand in New York as much as they are in California or Florida.

But when it comes to home decorating items like flooring, where a person lives in the U.S. plays a major role not only on the types of products bought but the particular styles used to spruce up the home. For example, houses in the Northeast are often decorated in more traditional looks while those in the Southwest incorporate more of the region’s Native American heritage in their decors. Continue reading Industry's top selling products vary by region

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Producers tout latest green offerings, developments

Environmentally friendly is a buzz phrase the flooring industry has seen become part of mainstream business conversation. Through research and development, focus groups and more, hardwood flooring executives have taken the temperature of the masses and have come to realize the importance of being green is great.

Accordingly, the products they manufacture are increasingly reflecting a consumer desire for a smaller carbon footprint and a conscious effort to be part of the environmentally responsible products for her home. Continue reading Producers tout latest green offerings, developments