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Shaw sponsors 2012 St. Jude Dream Home Giveaway

Dalton – Shaw Industries, recently announced a national sponsorship of the St. Jude Dream Home Giveaway, a fundraising campaign that has raised more than $220 million in over 20 years for St. Jude Children’s Research Hospital, one of the world’s premier centers for the research and treatment of pediatric cancer and other deadly childhood diseases.

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Anderson Floors heads into 2012 with new image

by Matthew Spieler

Fountain Inn, S.C.—Anderson Hardwood Floors is going back to its roots, so to say. The wood flooring mill announced a comprehensive rebranding initiative that not only focuses on the company’s flagship namesake and its American heritage, it is designed to give distributors and retailers easier, more profitable opportunities.

In a nutshell, the total brand restructure consists of condensing the mill’s product line from four brands to two flagship brands—Anderson and Virginia Vintage—lower pricing, a “Made in America” marketing theme and the launch of the Anderson Preferred Partner retail program. Continue reading Anderson Floors heads into 2012 with new image

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Anderson Hardwood announces total brand restructure

Fountain Inn, S.C. —Anderson Hardwood Floors is announcing a total brand restructure that will condense its product line from four brands to the company’s two flagship brands, Anderson and Virginia Vintage. In addition to the brand restructure, the over 65-year-old hardwood company will be revitalizing displays, reducing SKUs, lowering pricing and introducing competitive marketing programs, such as the Anderson Preferred Partner program. Continue reading Anderson Hardwood announces total brand restructure

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Laminate trends: More options than ever

Originally produced to mimic the look of hardwood flooring while offering enhanced performance characteristics through state-of-the-art technology, laminate floors have come a long way in the 15 years or so they’ve been available in the U.S.

As methods of production have advanced, manufacturers now seemingly have the ability to make laminate look like whatever they want, including ceramic tile, natural stone as well as more realistic wood-look designs and patterns. So what are some of the latest laminate trends?

Features such as wider planks, bolder colors and textures, and never-before-seen species currently play a growing role in laminate’s hottest new looks. Continue reading Laminate trends: More options than ever