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Shaw to directly supply Anderson

Anderson-Hardwood-LogoDalton–Shaw Floors announced plans to directly supply Anderson Hardwood products to its retail and builder customers. From now until May 31, 2016, flooring dealers may purchase Anderson Hardwood products through their current distributor or, if they prefer, through their Shaw hardwood hard surface sales representative. Beginning June 1, 2016, Shaw Floors will be the sole distributor of Anderson Hardwood products.

“Anderson has been a trusted brand in hardwood flooring since 1946,” said Jeff Sills, executive vice president, hard surface sales. “We are prepared to service our customers with ample inventory and high quality support. We wish to thank our Anderson distributors for their many years of representing the Anderson Hardwood product line.”

Shaw’s hard surface sales reps will be contacting retailers affected by this change. If help is needed, contact Shaw’s hard surface customer service at 1-800-742-9872.

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Finkell elected chairman of the board of Hardwood Federation

Don Finkell

Washington, DC – Don Finkell, retiring CEO of Shaw Hardwood and Anderson Hardwood Floors, has been unanimously elected chairman of the board of the Washington, DC-based Hardwood Federation.  The Hardwood Federation is the only national trade organization representing all sectors of the hardwood business, all the way up the supply chain from the land right to consumers. Continue reading Finkell elected chairman of the board of Hardwood Federation

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Anderson opens retail store in China

Shanghai location geared for designers, luxury market

By Matthew Spieler

Shanghai—Anderson Hardwood Floors has opened its first stand-alone retail store in an effort to reach the country’s growing designer-oriented luxury market.

Unlike the U.S. manufacturers owning retail stores is commonplace in China. In fact, the specialty retailer as Americans know is virtually non-existent here as manufacturers not only sell directly to the end user, in industries like flooring, they handle the installations. In effect, manufacturers are held to total accountability from the start to finish of the job. Continue reading Anderson opens retail store in China

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Anderson Floors heads into 2012 with new image

by Matthew Spieler

Fountain Inn, S.C.—Anderson Hardwood Floors is going back to its roots, so to say. The wood flooring mill announced a comprehensive rebranding initiative that not only focuses on the company’s flagship namesake and its American heritage, it is designed to give distributors and retailers easier, more profitable opportunities.

In a nutshell, the total brand restructure consists of condensing the mill’s product line from four brands to two flagship brands—Anderson and Virginia Vintage—lower pricing, a “Made in America” marketing theme and the launch of the Anderson Preferred Partner retail program. Continue reading Anderson Floors heads into 2012 with new image

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Anderson launches new interactive website

Dalton—Anderson Hardwood Floors has launched a new interactive website designed to offer training materials, lead generation, business updates and purchasing tools to distributors and retailers under one comprehensive web portal. Showcasing Anderson’s signature organic colors and graphics, the sleek new site was built to replace the Anderson Distributor Portal, and provides distributors, retailers and salespeople with the tools needed to successfully sell and market Anderson Hardwood. Continue reading Anderson launches new interactive website

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Anderson expands into laminate with enhanced finish OptiGuard for strength, realism

FOUNTAIN INN, S.C.—One of the industry’s hardest hit categories during the recession has been laminate, so it would be hard to fathom a company trying to enter the sector now. Don’t tell that to Anderson Hardwood Floors, which threw its hat into the ring with the launch of an extensive program of products and technology designed to distinguish itself from what is in the market and give retailers the chance to once again create sales and earn profits. Continue reading Anderson expands into laminate with enhanced finish OptiGuard for strength, realism

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Anderson introduces its first-ever laminate collections

Fountain Inn, S.C.—For the first time in company history, Anderson Hardwood Floors introduces three collections of upscale laminate products. The collections, named Essentials, Artisan and Brilliance, feature a variety of styles with a wide array of species and beautiful colors at reasonable prices. Anderson laminates are made in the U.S. with a strong, stable and moisture resistant coreboard with a patented, adhesive-free, locking system on all four sides, so it is quick and easy to install. Continue reading Anderson introduces its first-ever laminate collections