How often are you lured by a product that promises to make your life effortlessly more simple? How many times do you hear, “get more for less” or “the most bang for your buck” in one day? Only in today’s economic climate would a word like bogo—buy one, get one—enter the national business lexicon.
Most people are pressed for time, money and resources and look to multitask wherever possible. Flooring is no exception. If Mrs. Consumer wants a wood floor but learns she can have exactly that look at a lower cost with easier installation and maintenance, she’ll jump at the chance. Authenticity in her home is purely cosmetic. Continue reading State of the Industry: Resilient grows in technology and reputation
One of the major trends in flooring in recent years has been moving the outside indoors. Whether it’s celebrating the rustic characteristics of hardwood or the slate and travertine textures offered in the ceramic category, consumers want something real and natural underfoot. Cork is one product that fits the bill.
There is probably no better example of something more natural and more eco-friendly than cork flooring. So what are some aspects that make cork such a gift of nature? Continue reading Cork: Nature’s gift to flooring
The surge of interest in luxury vinyl tile (LVT) has a team of newer players coming to bat on the resilient field. Companies with different backgrounds, from click systems to cork, have introduced new features and push the product envelope further than ever before.
Experienced manufacturers have also been challenged to innovate, finding ways of improvement in areas like installation, whether it aims to reduce preparation time, ease the stress of custom installation or even allow for do-overs. The common factor for all mills is the ability to offer the expensive look of stone, wood or ceramic tile at a price point that entices today’s price-savvy consumer.
Luxe Plank, the mill’s floating LVT, features Lynx technology with the ability to reposition each plank as many times as necessary. “It’s the easiest LVT floating installation on the market,” said Alan Cubell, vice president of residential resilient. “Lynx Technology starts with specially formulated super thick LVT planks combined with a manufactured film with a highly advanced, performance-oriented, pressure-sensitive adhesive.” Continue reading LVT differentiates, expands design, function, construction; Ease of installation grows