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Armstrong readies itself for 2012

by Melissa McGuire

Lancaster, Pa.—Armstrong has come into 2012 loaded with significant introductions in its laminate and hardwood portfolios along with a focus on its 2011 Altera Reserve intros that are just now gaining traction in the marketplace.

With luxury vinyl tile all the rage these days, Armstrong believes Alterna and its step-up Alterna Reserve offer the best visuals on the market. As such, the company is positioning these collections not versus competing LVT but rather the real thing—the stones they emulate, according to Allen Cubell, vice president of residential resilient products. Continue reading Armstrong readies itself for 2012

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Armstrong enhances Alterna line

LANCASTER, PA.—Armstrong has introduced the next generation of its highly successful Alterna LVT.

Alterna Reserve pushes design and value to even greater possibilities, said Yon Hinkle, product manager, adding those who sell Alterna quickly discover the enthusiasm their customers feel for this warmer, softer, more versatile alternative to ceramic and stone tiles. Continue reading Armstrong enhances Alterna line