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Taking texture, realism to a new level

by Matthew Spieler

Talk of laminate’s demise may be greatly overstated, especially to those who at-tended Surfaces. Yes, sales have suffered more than most since the recession started. Yes, the category is under tremendous pressure from competing products like LVT. And, yes, margins are being squeezed razor thin. But none of this has stopped laminate companies from investing in technology and creating products that either mimic the real thing or have a unique look. Continue reading Taking texture, realism to a new level

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Surfaces 2011: Laminate mills play it cautious with intros designed to fill gaps

Las Vegas—In years past, it was easy to define the top design and technological trends in the laminate category as most introductions included one or both. But with the recession taking a major toll on the category, manufacturers at Surfaces were all over the board as they focused on rounding out their offerings in anticipation of more consumers opening up their purse strings as the year progresses. Continue reading Surfaces 2011: Laminate mills play it cautious with intros designed to fill gaps