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Preferred Brands delivers value, programs for members

ADAIRSVILLE, GA.—In a retail group arena that boasts divisions of CCA Global Partners, Alliance Flooring and Abbey Carpet, Preferred Brands may not be considered a household name, but what it may lack in brand awareness is more than offset by the services and value it offers to members.

Preferred Brands is comprised of the Floor To Ceiling and World of Floors formats. While the latter is strictly flooring for the most part, Floor To Ceiling dealers, as the name suggests, separate themselves from the Carpet Ones, Flooring Americas and Abbey Carpets of the world via their product mix. A typical Floor To Ceiling dealer does about 50% of his business in flooring, 40% in kitchen and bath, and 10% in decorative products like widow treatments and lighting. Continue reading Preferred Brands delivers value, programs for members