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Nourison taps Marra as new director of marketing, digital strategy

Marra-NourisonSaddle Brook, N.J. – Nourison has named Giovanni Marra as its new director of marketing and digital strategy.

Marra comes to Nourison from Pantone where he spent the past 12 years, lastly as director of corporate marketing. Earlier in his career, he was with Awards.com as its director of client services.

At Nourison, Marra will be tasked with growing Nourison’s brand, strengthening sales channels and increasing customer engagement.

“Giovanni has the rare talent of being both creative and strategic in his business approach,” said Alex Peykar, vice president. “We look forward to having Giovanni create engaging campaigns that will fuel our growth and help us get closer to our customers. His expertise in both traditional and digital marketing will be an important addition to our management team.”

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Nourison names Karlin director of broadloom sales

nourison_donkarlinSaddle Brook, N.J. — Nourison announced the appointment of Don Karlin to the position of director of broadloom sales.

Karlin will be responsible for further sales development of the company’s decorative broadloom business, which includes multiple brands, over 100 styles, more than 120 SKUs of coordinate runners, and extensive custom capabilities. He will be based out of Nourison’s office and distribution center in Calhoun, Ga., and report to Gerard O’Keefe, vice president of sales.

Karlin has sold and managed at various levels, and most recently served as vice president of sales at J. Mish Inc.

“We are thrilled to have a proven professional of Don’s caliber join our team. He is knowledgeable, energetic, and highly respected throughout our industry,” O’Keefe said.

Alex Peykar, president, added, “While our broadloom division has grown steadily, our capabilities have also greatly expanded. We are confident Don’s appointment will help us realize their full potential.”

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Nourison signs brand licensing agreement with lifestyle designer Barclay Butera

Saddle Brook N.J. — Nourison has signed a new brand licensing agreement with renowned Californian

Barclay Butera

lifestyle designer Barclay Butera.  The program will feature a line of distinctive rugs that will perfectly complement a myriad of popular Barclay lifestyle products. This exciting collaboration will debut at the Spring High Point Market in Nourison’s high-profile showroom located at InterHall 101.

“Barclay has a unique brand image, design style and loyal customer base that will help us reach a completely new market demographic,” said Alex Peykar, principal at Nourison. “I am very excited with the result of our collaboration. The rugs are all visually stunning and uniquely distinctive in terms of color, material, texture and pattern. Great products are a result of combining new ideas, technology and craftsmanship. I think we have succeeded remarkably in this regard with the Barclay Butera Lifestyle collections.” Continue reading Nourison signs brand licensing agreement with lifestyle designer Barclay Butera