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Deutsche Messe decentralizes marketing activities, appoints new spokesman

Screen Shot 2017-09-06 at 4.58.54 PMHannover, Germany—Deutsche Messe’s supervisory board has granted approval for the decentralization of the company’s marketing and public relations division. Effective immediately, all marketing and PR activities are being dispersed to three MarCom (marketing communications) departments, which will have direct responsibility for sales in the company’s core and potential core fields of business.

“Our aim in decentralizing marketing and PR and integrating them directly into our sales structures is to make our product communication even more effective,” explained Jochen Köckler, Deutsche Messe managing board chairman. “We are now even closer to the market and our customers and are therefore able to be more agile and targeted in our communication approach.”

Onuora Ogbukagu will head the Industry, Energy, Logistics MarCom department, which is responsible for marketing communications for Hannover Messe and CeMAT. Effective immediately, Ogbukagu is also Deutsche Messe’s new company spokesman, replacing Wolfgang Kossert, who left the company at the start of August as part of the restructuring process. Ogbukagu has been with the company since 2008 and has served as the press officer for Hannover Messe for the past five years. In this position, he will report directly to Jochen Köckler, the new chairman of the managing board.

Daniela Stack will head the ICT & Digital Business MarCom department. Stack’s responsibilities include oversight of all communications undertaken in relation to the repositioning of CEBIT. She also retains responsibility for central brand management and advertising. Stack has been with Deutsche Messe since 2004 and has headed the Advertising department since 2010.

Dagmar Wolf will oversee the third MarCom department, Floor Coverings & Woodworking. The department is responsible for marketing communications for a number of shows, most notably Domotex and LIGNA. Wolf has been with Deutsche Messe since 2013 and played a key role in the initial development and subsequent growth of the Scale11 startup showcase at CEBIT.

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NTCA hires new staff for advertising, PR, marketing and social media, plus Five Star Contractor program

Amber Fox.
Amber Fox.

Jackson, Miss.—NTCA has hired Allison Morris as advertising, marketing and public relations specialist and social media manager; and Amber Fox as Five Star program director, effective Jan. 3. Morris will work out of NTCA’s Mississippi office. Fox will office out of the San Diego area, and will oversee the growth and development of the program.

Allison Morris.
Allison Morris.

Morris is finishing her Master’s Degree in Marketing and Communications at Mississippi College. In her previous position, she was the director of public relations for Hinds Community College and their six campuses here. Morris will attend shows like Coverings to help NTCA increase its social media and social media presence and hold press conferences.

Fox is the daughter of Five Star Contractor member John Wirtz in San Diego. For the past several years, she has been an executive assistant to the president of a large electrical contracting firm, and she has added this experience to a strong knowledge of tile contracting. She will work closely with the NTCA staff, as well as its Five Star Contractor members, to grow the NTCA program on all levels.

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Dasso: building a brand

by Emily J. Cappiello

Dasso is on a mission: To build its brand recognition among consumers.

“When people think bamboo and green flooring, we want them to think Dasso,” said Avery Chua, CEO. “We want Dasso to be in the consumer’s mind, not just known within the industry.” Continue reading Dasso: building a brand

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National Floorcovering Alliance Members share their blueprints for success

NAPA, CALIF.—The recent National Floorcovering Alliance meeting made up for a relatively light business agenda with exceptional value for its members. Aside from the standard networking opportunities and one-on-one meetings with key suppliers, members shared some of their most successful initiatives over the past 12 months that others can and will incorporate in their businesses. Continue reading National Floorcovering Alliance Members share their blueprints for success

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Creating Your Space expands online marketing

SAUSALITO, CALIF.—How does a leading custom website provider to the flooring industry drive more leads for its dealers? Creating Your Space (CYS) is showing how with the launch of its expanded online marketing services. Continue reading Creating Your Space expands online marketing

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Columbus Day: Are you hosting a sale?

Happy (almost) Columbus Day! For children across the U.S. the upcoming Monday holiday is a welcome “get out of school free” card, and that goes for a few lucky offices with grown-ups in it too.

Established as federal holiday in 1937, the celebration of patriotism has come to include a prominent American pastime: Shopping! A Google search of “2011 Columbus Day sales,” yields 82,700,000 results. Add “flooring” into the search bar and the number of results almost doubles to 148,000,000.

Carpet One in Maryland is one of the top results with a video on YouTube:

Continue reading Columbus Day: Are you hosting a sale?