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W.F. Taylor appoints Murfin president

Paul Murfin

Dalton, Ga.–W.F. Taylor has named Paul Murfin as president, effective Oct. 28, 2019. Murfin will work alongside Dan Pelton, CEO of Taylor’s parent company Meridian Adhesives Group, to further Taylor’s customer-driven focus of offering exceptional solutions to the flooring industry.

Prior to joining Taylor, Murfin was senior vice president of distribution at Mohawk Industries. He worked as president and CEO of IVC US from 2011-2018 and vice president of sales for Armstrong World Industries from 2005-2011.

Murfin is known as an accomplished business leader and flooring industry expert, the company said. He is currently a board member of the Floor Covering Industry Foundation (FCIF).

“We are extremely pleased to have Paul join Taylor to continue to expand Taylor’s growth in the flooring industry,” Pelton said. “Paul is well aligned with the Meridian mindset to pursue continued excellence in customer support and technology advancements.”

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Adhesives designed to ease the task at hand

February 19/26, 2018: Volume 33, Issue 18

By Nicole Murray

 

The latest batch of adhesive products unveiled at TISE 2018 aim to simplify installation challenges while addressing specific issues floor layers face on the job site.

Case in point is H.B. Fuller, which showed its Ultimate Six Plus adhesive designed for the trending large, thin panels but can be applied to any size tile. Ultimate Six Plus allows the floor to be walkable within six hours, giving the installer an opportunity to correct minor imperfections. “This type of adhesive is strong but easy to apply to material that must be handled delicately,” said Michael Bobak, product manager. “Installers are under less pressure to apply the material before it hardens, and the six-hour window is very useful when other [trades] are on the project site with you. There are times you cannot control when other construction teams walk on the floor too soon, for example. This product is the solution to that problem.”

H.B. Fuller also showcased an innovative spray adhesive that changes color to indicate the exact moment when it is appropriate to place the flooring. It is particularly useful in resilient flooring applications, the company said. “When the adhesive is clear, it is ready to receive flooring,” Sonny Callaham, technical product manager, explained. “The product can always be placed with confidence because the adhesive times it out for them.”

Ardex debuted a new roll-applied adhesive designed specifically for LVT and LVP that also caters to installers with little to no experience because the product is painted on for application. The adhesive is a bright plum color, which helps installers keep track of where adhesive has already been applied. This not only avoids waste but also saves money in terms of time spent on the site. “Wasting adhesive to make sure all areas are sufficiently covered was one of the major complaints circulating,” said Ed Masilunas, business manager of adhesives, Ardex. “We chose a bright color so less time is wasted ensuring every area has been applied with the needed amount of product for it to do its job.”

In addition, Ardex’s adhesive is pressure-sensitive in 10 minutes, allowing for a quicker tack. “This factor makes it perfect for places that can’t shut down for long periods of time,” Masilunas added. “For example, this product is perfect for schools or hospitals where projects are very time sensitive and always have people roaming.”

Bostik Set unveiled a single-component adhesive designed for thin porcelain tile wall panels. The product features recycled pieces of black rubber mixed in for a uniform film thickness between the wall and the panel. “The rubber makes the adhesive less prone to crack, offers a sound-dampening component and does not let the material compress past a certain point,” Scott Banda, director of marketing and business development, explained. “This product is also environment friendly because the rubber pieces are recycled.”

DriTac rolled out its Total Sound Reduction System, which includes DriTac 7900 Super Grab, a urethane wood flooring adhesive meant for installing long and wide planks, and DriTac 5900 MegaBond, designed for installing resilient flooring and helps control vinyl plank shrinkage.

“We are marrying our underlayments with our adhesives to offer an enhanced system package that we can get fully behind,” said John Lio, vice president of marketing.

The major advantage of this package, according to Lio, is a lifetime warranty is offered because all the products needed are coming from one supplier, leaving only one source to go to for any issues that may arise. “It avoids any finger pointing because we know this package inside and out. It gives us all the more reason to stand behind these products because we make it a point to only release premium-level options.”

 

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Bostik introduces Pro Rewards contractor loyalty program

Wauwatosa, Wis.—Bostik has created an incentive program specifically tailored for installation professionals. Bostik Pro Rewards offers contractors the opportunity to earn reward points which ultimately may be redeemed for thousands of brand name items, travel rewards and much more, all while growing their respective businesses.

“Bostik offers specialty installation products and systems for any flooring project, commercial or residential,” said Scott Banda, Bostik’s director of marketing and business development. “We want our contractor partners to work with the most high-performance, professional materials. And, for doing so, we want them to be rewarded.”

To join Bostik Pro Rewards, visit: awardlink.com/Bostik. Online prompts will take visitors through this simple registration process. Ultimately, once registered, all members’ purchases will automatically be deposited into the member’s individual account, from which awards may be redeemed just as easily.

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Installation: Today’s adhesives in lockstep with ‘green’ flooring trends

November 6/13, 2017: Volume 32, Issue 11

By Lindsay Baillie

 

As more floor covering manufacturers embrace environmentally friendly practices in the development of their products, producers of adhesives and installation materials are following suit. Many of today’s green glues tout key attributes such as low-to-zero VOCs, are solvent free and are indoor air quality certified to high standards, thereby contributing to LEED. These qualities are beneficial to not only the end user and the environment but also the installers who handle the products on a daily basis.

Following is a sampling of some of the latest green adhesives.

Bonstone
Screen Shot 2017-11-13 at 10.36.35 AM
Touchstone T-2000 is one of Bonstone’s top adhesives for floor and wall tile installations. In addition to exceeding ANSI-A-118.3 requirement, Touchstone T-2000 is chemical resistant, has low VOCs and offers a long open time.

“Our products are designed for permanent installations,” said Mike Beckmann, president. “They are structural products designed to last as long as the lifetime of the substrate. So, if you are installing a countertop, a floor or wall tile, or restoring a building or monument, the adhesive will last as long as the lifetime of the structure.”

Touchstone T-2000, a 100% epoxy, has exceptional strength, durability, adhesion, temperature resistance and chemical resistance. These properties make them suitable for aggressive installations, such as breweries, dairies, wineries, etc., where frequent steam-cleaning is necessary to maintain hygienic conditions.

Screen Shot 2017-11-13 at 10.36.42 AMDriTac
DriTac 7800 Supreme Green is DriTac’s latest multi-functional adhesive solution for the wood flooring industry. It is a single-component, premium green sound and moisture control hybrid polymer wood flooring adhesive that can serve to isolate old cutback adhesive residue and suppress concrete subfloor cracks. Supreme Green provides unlimited subfloor moisture control with no testing required and a lifetime warranty.

DriTac 7800 contains zero isocyanates, zero VOCs, zero solvents and has been independently tested and certified by CRI for indoor air quality. Supreme Green is manufactured in the USA and can be used to install multi-ply engineered plank, solid wood plank, bamboo flooring and more.

“This is the very first wood flooring adhesive that boasts five installation solutions in one pail, allowing retailers to now stock one SKU in place of the several required in the past,” said John Lio, vice president of marketing. “Requiring effortless cleaning—wet or dry—off the surface of hardwood flooring, this flooring installation solution provides value for installers, retailers and their customers.”

DriTac offers a full-line of wood and resilient flooring adhesives certified by CRI’s Green Label Plus program. The company manufactures all of its adhesives in compliance with all mandated regulations and requirements at the federal, state and local levels.

Screen Shot 2017-11-13 at 10.36.48 AMSchönox
Schönox Emiclassic can be used with interior floor and wall products including vinyl, linoleum, rubber, impact sound insulation underlayment, carpet, needle felt and PVC. It is resistant to moisture as high as 90% RH or 9 lbs., covers up to 850 square feet with one 4-gallon pail and is easily applied with a notch trowel or roller.

Emiclassic can be installed over absorbent and non-absorbent substrates. What’s more, it allows the installer to control the tack of the glue changing from wet, tacky and pressure-sensitive installation with short waiting times between 10-60 minutes. Its alkaline-resistant technology also makes the adhesive “Ph irrelevant,” the company stated.

Due to its very low emissions (EC 1PLUS, EPD and FloorScore certified), low odor and solvent free characteristics, Schönox Emiclassic is safer for the health of the labor force, the end user and the environment.

Screen Shot 2017-11-13 at 10.36.55 AMHenry
New to Henry, an Ardex Americas brand, is Henry 622 vinyl bond premium high strength vinyl flooring adhesive is a certified bio-based product. It’s an ideal adhesive for environmentally conscious installers who are working with LVT-type products. Henry 622, which features the company’s GreenLine logo, boasts environmentally friendly technology designed to meet or exceed industry and governmental regulations. All Henry adhesives with the GreenLine logo have ultra-low VOC emissions, low or no odor and contributions to LEED.

“At Henry being green isn’t just a slogan, it’s part of our culture,” said Ed Masilunas, Henry business manager. “We’re committed to minimalizing our environmental footprint throughout the manufacturing process, including the use of sustainable materials, recyclable packaging and less residual waste.”

Screen Shot 2017-11-13 at 10.37.07 AMUzin
Uzin, a UFloor brand, now offers KE 66, a premium, fiber-reinforced, wet set adhesive, designed for the installation of vinyl and rubber flooring on porous substrates. This hard-setting, high shear strength adhesive has excellent resistance to indentations and shrinkage and is effective in areas where rolling loads and furniture are in use.

Uzin KE 66 meets the strict GEV-Emicode EC 1 Plus criteria for indoor emissions testing. GEV is the European testing agency Association for the Control of Emissions in Products for Flooring Installation, Adhesives and Building Materials. GEV’s stringent standards are recognized internationally as the highest level of indoor air quality protection. KE 66, a LEED v4 contributing product, meets the rigorous California Sect. 01350 standard as well as meets the SCAQMD rule 1168 with less than 30g/l VOC.

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Bostik extends warranty for wood flooring adhesives

Bostik_Logo_STD_M_4C_PWauwatosa, Wis.—Bostik has announced that two of its industry-leading wood flooring adhesives will now be offering a lifetime warranty for unlimited moisture vapor protection.

“We are going to take Bostik’s Best to unlimited moisture vapor protection for all engineered hardwood installations, and move the duration of the warranty from 10 years to lifetime of the flooring,” explained Eric Kurtz, market manager – hardwood installation systems, Bostik. “Vapor-Lock will also offer this same unlimited protection for not only engineered hardwood flooring installations but solid projects as well.”

The company aims to make installations easier for contactors who don’t want to test a slab for moisture vapor emission rates or in-situ RH, according to Kurtz. “After being used as the leading brand of adhesive for the installation of millions of square feet of hardwood in the most challenging conditions, we have the track record to prove our ability to protect hardwood flooring from these extreme substrate conditions. Contractors and owners can confidently depend on Bostik’s Best and Vapor-Lock to live up to these new levels of performance.”

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DriTac launches new line of flooring underlayment

Screen Shot 2017-08-24 at 12.05.23 PMClifton, N.J.—DriTac Flooring Products is introducing a line of eco-friendly, acoustical abatement underlayment for residential and commercial flooring applications: DriTac 8301 Impact 1mm for resilient flooring installations and DriTac 8302 Double Impact 2mm for wood and laminate flooring installations.

The lightweight flooring underlayments incorporate DriTac’s total sound reduction system (SRS) complete with a lifetime warranty when used in conjunction with approved DriTac flooring adhesives in double-stick applications. DriTac’s SRS was developed with dual force, silent-fuse technology, affording customers an optimized sound abatement system covered by DriTac’s single, all-inclusive warranty.

DriTac 8301 Impact and DriTac 8302 Double Impact are technologically advanced underlayments that grant sound control properties, providing footfall performance with anti-crush technology designed to attain a cushioned, quiet and comfortable flooring system. Both products are available in lip and tape, and non-lip and tape versions. The lip and tape (8301LT and 8302LT) system offers a built-in vapor barrier with safeguard seaming.

DriTac 8301 and 8302 contain negligible VOC content that measures below quantifiable levels, providing the green community the best sound abatement choice for their eco-friendly projects. These underlayments exceed every standard for indoor air quality, are hypoallergenic, mold/mildew/bacteria resistant and devoid of toxic additives.

For more information, visit dritac.com.

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Adhesives: Double-stick applications prove their staying power

August 14/21: Volume 32, Issue 5

By Ken Ryan

 

There’s an old proverb that states: A chain is only as strong as its weakest link. The same holds true for flooring installation. For a job to stand the test of time there cannot be any weak areas. One way to ensure a lasting installation, experts say, is through the proper adhesive—better yet, a double-stick application.

“Utilizing premium-grade adhesives and underlayments will help ensure no callbacks and ensure a durable multi-layer foundation designed for optimal performance with longevity,” said David Jackson, field technical services manager for DriTac Flooring Products.

Double-stick adhesives are commonly used in hardwood and LVT/LVP flooring installations in many large-scale, high-rise and multi-family projects and have been the time-tested method of choice in the installation community when superior sound control results are required.

Following are some of the newest double-stick application products impacting the market.

Ardex
Screen Shot 2017-08-22 at 4.28.58 PMAccording to Ardex executives, double-stick application adhesives are critical for the installation of tile and stone as tiles are increasing in size, weight and density. Choosing the proper adhesive for securing tile or stones to a substrate can result in a successful or failed installation. (The cost of failures, experts say, might far outweigh the price of a proper adhesive.) To that end, Ardex’s tile and stone installation systems are designed to offer a total system solution for installing super-format tiles, backed by a comprehensive single source warranty that is uncommon within the tile and stone industry. Ardex describes its S 28 as an innovative “high-performance, rapid drying and rapid hardening, microfiber-reinforced, polymer-modified tile and stone mortar for interior installations.” S 28 is highly flexible with virtually no shrinkage and an extended open time, making it ideal for large and super format tile and stone installations.

Schönox
Screen Shot 2017-08-22 at 4.26.56 PMSchönox Emiclassic, a universal, pressure-sensitive acrylic adhesive, is suitable for bonding all type of vinyl, carpet, linoleum and synthetic rubber coverings as well as impact sound insulation underlayments on porous and non-porous substrates. Emiclassic has very low emissions is free of solvents and emits very little odor. It conforms to MED 96/98/EC, contributes to LEED certification projects and includes Environmental Product Declaration (EPD) certification.

Schönox TS is an underlay made from cork granules and urethane, which improves both sound and heat insulation while creating more comfortable living spaces. “It can be installed under resilient floor coverings such as vinyl, cushioned vinyl, carpet or wood flooring as well as installed on wood substrates such as plywood and bonded floor coverings such as vinyl, wood flooring or ceramic tile,” said Michael Mayer, business development, for Schönox. TS also contributes to LEED certification, he added.

DriTac
Screen Shot 2017-08-22 at 4.29.09 PMDriTac has unveiled two new underlayment systems—DriTac 8302 Double Impact for wood and laminate floor installations, and DriTac 8301 Impact for resilient floor installations. Both low-VOC products provide enhanced acoustical abatement properties and provide a total sound-reduction system with dual force, silent fuse technology when used with approved DriTac flooring adhesives. Available for the first time in the market, DriTac’s SRS also offers moisture control properties, less risk and a lifetime warranty, the company stated.

Other products include DriTac 5900 MegaBond and 7900 Super Grab. MegaBond is a premium-grade resilient flooring adhesive specially formulated to help minimize vinyl plank shrinkage. It is a high moisture-resistant adhesive that provides maximum bond strength for a wide array of flooring types. Super Grab is a premium grade, moisture-cured urethane adhesive developed for installing long-length/ wide-width plank hardwood flooring.

W.F. Taylor
Screen Shot 2017-08-22 at 4.26.47 PMAgile (2100) is a fast-tacking, solvent-free, premium adhesive for the interior installation of both direct glue-down and double-stick carpet installations. This adhesive has been specially designed to provide quick grab with fast wet suctions and holding power for bonding the most challenging carpet backing installs. Additional features include greater flexibility for large installations, high strength/water resistant bond and an environmentally conscious formula.

A second product in the 2100 series is Delta Force, a fast-grab premium carpet adhesive for the interior installation of both direct glue-down and double-stick carpet installations. Delta Force comes with a 10-year performance warranty.

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Bostik becomes official partner of Tour de France

Bostik_Logo_STD_M_4C_PParis, France—Bostik has signed up as an official partner of iconic cycling event, the Tour de France. The new sponsorship agreement upgrades the firm’s previous participation as an official supplier in 2015 and 2016 and will run for the next two years. The event will be used as a platform to communicate and promote the Bostik brand to a large global audience.

“We are very pleased to reinforce our association with the Tour de France, which remains among the world’s top three most popular sporting events,” said Vincent Legros, Bostik chairman and chief executive officer. “This new agreement will enable us to both increase our brand visibility and demonstrate our performance over each of the 21 stages.”

Using a promotional theme of “The Gecko Sticks Everywhere,” the new partnership will leverage:

  • Four new Bostik-branded vehicles in the famous “Publicity Caravan” which will precede the peloton on each stage and will distribute over 500,000 gifts and rebate coupons to spectators.
  • High brand visibility along the route
  • Branded warning signs on each stage to safeguard riders at dangerous turns
  • Branded self-adhesive information guides available to all riders for each stage
  • Interactive gaming with the first Facebook Messenger Treasure Hunt available at: http://m.me/Letour or facebook.com/LeTour (From 1 July)
  • Online presence on letour.com and social media accounts
  • Corporate hospitality opportunities for over 550 invited guests

In addition to marketing opportunities at the event, the sponsorship will be leveraged internationally through in-store and product promotions during the summer months.

The 2017 Tour de France will take place July 1-23, starting with the Grand Départ from Düsseldorf in Germany. The 3,540-kilometer route across 21 states will also visit Belgium and Luxembourg. 198 riders from 22 competing teams will encounter some of the most challenging terrain in world cycling before crossing the finish line on the Champs-Élysées in Paris on July 23.

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Women in Flooring: Block—DriTac’s driving force, relationship builder

May 22/29, 2017: Volume 31, Issue 25

By Lindsay Baillie

 

Screen Shot 2017-05-30 at 10.28.03 AMMyrna Block, executive vice president, DriTac, has been described by others as outgoing, positive, intuitive, a visionary, an entrepreneur—all of which are exemplified in her passion and hard work in the flooring industry and her community. Whether she is helping fellow flooring members or supporting local charities, Block thrives in developing quality relationships with those around her.

In 1987, Block and her husband, Yale, current president of DriTac, started working together and bought a small adhesives company called Basic Adhesives. From there, the couple purchased four other modest-sized adhesive manufacturing companies—one of which was a company known for its only flooring product, DriTac 6200. DriTac has grown exponentially over the past 27 years and now has a portfolio exceeding 30 environmentally friendly products.

As a team, Block and her husband have split company responsibilities. She is in charge of DriTac’s sales, marketing and customer service departments, while her husband oversees finance, manufacturing and R&D. Block noted that this division is specific to their areas of expertise. “Yale is a biochemical engineer from MIT with an extensive background in manufacturing; I was a high school chemistry and biology teacher with a successful background in sales.”

Yale Block attributes much of the company’s success in the flooring industry to his wife. “Myrna has been the driving force for DriTac. We had actually been a basic adhesive company selling to all different companies, and she guided us to focus on the flooring industry.”

More importantly, Block never loses sight of the importance of serving the customer. “She always wants to do the right thing regardless of the effort it takes or the course,” he added. “We pride ourselves in our ability to react to a customer’s needs quicker than our competitors, whether it’s warranties for certain projects, test adhesives, etc.”

As owners, Myrna and Yale Block have adopted an “open door” policy by making themselves available to customers and internal staff. One way of doing this is by including their cell phones on their business cards and encouraging customers to contact them during the day, night and even weekends. “I believe there are very few owners in the flooring industry that are as accessible as Yale and me,” Block said.

This level of accessibility speaks directly to DriTac’s fundamental values. As the person in charge of sales, marketing and customer service, Block makes sure all of her employees are honest, innate at building strong relationships, smart and have a great work ethic. “People buy from people, and forming strong bonds plays a major role for us,” she explained. “We are committed to our customers and take responsibility for our products. We stand behind the problem-solving solutions we produce that help our customers sleep better at night.”

Solid partnerships
Block and DriTac’s dedication to providing partners with solutions has helped create lasting partnerships with various dealers and distributors. Bob Eady, president of T&L Distributing, described his company’s relationship with Block as being open and honest. “She has, at times, gone above and beyond to help us in some uncomfortable situations, and she asks that we return that same cooperation to her and DriTac. That sounds pretty simple but I can assure you there are plenty of suppliers that ignore uncomfortable issues rather than face them. It’s great to have a partner like Myrna.”

Bruce Zwicker, the recently retired CEO of Haines, also noted Block’s devotion to her business partners. One example he cited involved DriTac keeping inventory of fast-moving SKUs available in the warehouse for immediate shipment to Haines. This helped keep the pipeline supplied and benefited Haines.

“Myrna sets the pace and the tone for sales, marketing and customer service—always aiming higher,” Zwicker said. “This means DriTac is always bringing new things to its customers. She is a strong leader and understands the value of forming long-lasting partnerships. Myrna is deservedly proud of the long-term customer relationships—15 years with Haines. She is all about trust, her personal credibility and is always going to do the right thing, even if it means negatively affecting the bottom line in the short term.”

In addition to standing behind DriTac’s products and building relationships, Block has helped the company grow by taking risks and hiring proactive people. Chuck Hall, senior vice president of sales at DriTac, sees Block as the sales driver of the company. “She has been instrumental in assisting our sales team in recruiting new partners and establishing great relationships with our customers. Myrna empowers her senior managers to manage their teams, make sound decisions and implement initiatives to be successful.”

Hall also praised Block’s approach to business—one that is calculated and well thought-out. “Myrna takes a long-term perspective of our business. Decisions on investments are made today that might not benefit us for years to come.”

Block’s ability to look ahead coincides with DriTac’s drive to produce environmentally friendly adhesives to help minimize the company’s overall carbon footprint. “We strive to have the most technologically advanced adhesives and installation solutions available in the marketplace,” she explained. “We continually introduce new products and have demonstrated a strong commitment to providing sound- and moisture-control system adhesives that offer time and cost efficiency.”

Legacy of innovation
Under Block’s leadership, DriTac has looked to help revolutionize flooring installations with the development and promotion of two key adhesive products. In the 1990s, DriTac 6200 helped to steer the industry away from chlorinated solvents to a more user-friendly, water-based adhesive solution that could install multiple flooring types that included wood, rubber and vinyl. Again in 2008, DriTac’s team developed DriTac 1001 All-In-One, the first urethane-based, four-in-one sound and moisture control system adhesive, which helped to transform hardwood flooring installations, making them more time and cost efficient.

DriTac’s dedication to innovation and product development is also reflected in its commitment to building its workforce. DriTac recently hired additional people to help fortify its internal staff and assist in obtaining the company’s goals. “We are always focused on developing next-generation, problem-solving solutions that positively change the way flooring is installed,” Block said. “We will continue to keep our commitments to our customers and stand behind the products we produce.”

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Bostik acquires floor preparation systems from CGM in the U.S.

Screen Shot 2017-05-19 at 4.29.04 PMColombes, Paris, France—Bostik has acquired CMP Specialty Products, the flooring and floor preparation business of U.S.-based specialist CGM, according to Arkema. This business, which generated $15 million sales in 2016, offers strong synergies with Bostik. This acquisition fits with Bostik’s strategy to expand in the growing U.S. construction market and to offer its customers a complete range of innovative solutions for the flooring market. This acquisition is also fully part of the group strategy to accelerate its growth in specialty adhesives with bolt-on acquisitions.

Based outside of Philadelphia, Pa., CMP’s floor preparation systems products offer an advanced range of flooring surface preparation repair patches, leveling compounds and primers for both commercial and residential flooring applications. These products will enable Bostik to accelerate its development in the fast growing floor preparation market.

“We are very pleased to welcome the CMP Specialty Products teams,” said Vincent Legros, executive vice president, Bostik. “This acquisition will support our strategy to provide our customers with the most innovative flooring systems. CMP teams will bring their recognized expertise within the commercial flooring sector with high-quality and high-performing products. We look forward to leveraging this expertise to better serve our customers within the U.S. market.”

Following the acquisition last December of Den Braven, a leader in high performance sealants, Arkema confirms with this new transaction its strategy to actively pursue the development of Bostik, which is one of the core elements of its long-term growth.