Shaw expands website with Web Studio

June 24, 2010 | Comments Off on Shaw expands website with Web Studio

Dalton—Shaw will expand its website on July 1st with Shaw Web Studio, a suite of online products for flooring retailers. According to Misty Hodge, Shaw’s web services manager, many retailers have difficulty finding the time and technology expertise to maintain a website. “Shaw Web Studio offers a selection of the industry’s leading technological tools in order to generate qualified sales leads for a retailer’s store.” Specifically designed for Shaw retailers, it offers 20 design templates...

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BrandBiz picks up Home Depot's floor covering brand

June 22, 2010 | Comments Off on BrandBiz picks up Home Depot's floor covering brand

Atlanta, Ga.—BrandBiz was chosen to market Home Depot’s proprietary floor coverings and floor care products, TrafficMaster. The firm also handles marketing for Beaulieu of America and the Carpet and Rug Institute. BrandBiz has worked with the Home Depot for five years, overseeing the Hampton Bay, Workforce and Everbilt brands. “We seem to have a concentration in floor covering [at the firm],” said Paul Friederichsen of BrandBiz. “We’re charged with maintaining brand standards from now up...

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Schappell leaves Cikel

June 21, 2010 | Comments Off on Schappell leaves Cikel

Miami—Vice President and general manager of Cikel America, Gerry Schappell, announced his decision not to renew his contract with the manufacturer. Schappell’s resignation was a mutual decision with Cikel’s board and will be effective as of June 30. A seasoned wood flooring professional, Schappell spent 21 years with Hoboken Floors prior to joining Cikel. He plans to continue to work within the wood sector. For more information, visit cikel.com or contact him directly at 407.756.8059.

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WFCA seeks survey participants

June 11, 2010 | Comments Off on WFCA seeks survey participants

ANAHEIM, CALIF.—The World Floor Covering Association (WFCA) has opened one of its member benefits to the entire industry. The financial management report, comprised of a study of participating dealers, is available to all retailers, regardless of WFCA membership status. “The WFCA Benchmark survey has served as the industry canon for performance since its inception in the 1980s,” said Chris Davis, president and CEO. “To make it a true indicator of industry performance, we need as...

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New ways to redeem Mohawk’s rewards

June 11, 2010 | Comments Off on New ways to redeem Mohawk’s rewards

DALTON—Flooring retailers and retail sales associates enrolled in Mohawk Infinite Rewards, the company’s retail incentive program, now have more uses for their Mohawk Infinite Rewards Points. Mohawk announced seven new ways that participants can use points for rewards including merchandise, training, business services and even donations to charities. (more…)

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Resurgence of carpet and resilient; the new normal dictates value, function, innovation

June 11, 2010 | Comments Off on Resurgence of carpet and resilient; the new normal dictates value, function, innovation

As the saying goes, every cloud has a silver lining and this rings true in floor covering. A decidedly negative economic state found a ray of light in the resurgent sales of resilient flooring and carpet. On the decline for much of the early 21st century, these two categories have been consistently gaining market share throughout the financial downturn and beckoned sales in a climate where other categories suffered mightily. “Resilient is on the rebound,”...

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Warren Tyler: It’s everything personal

June 11, 2010 | Comments Off on Warren Tyler: It’s everything personal

ORLANDO, FLA.—Education plays such a huge role at Coverings every year, and 2010 was no different. Sales training was a key component of the program, and who better than FCNews columnist Warren Tyler to address attendees. Tyler, who has spoken at just about every major event—and minor, for that matter—in his long and storied floor covering career, made sure all who joined him for his session, “Creating the Impregnable Architect Connection” know that people listen...

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Greener underlayments offer performance, environmental benefits

June 11, 2010 | Comments Off on Greener underlayments offer performance, environmental benefits

The plethora of green building materials is impacting product choices in the residential and commercial markets, and underlayments are no exception. By lowering the environmental footprint, vendors claim they are helping reduce global warming emissions, consuming less non-renewable energy and preserving natural resources. “Today’s consumer is more educated than ever before, and she will continue to further her education in the future,” noted Drew Holland, marketing manager, Healthier Choice, a producer of carpet cushion and...

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Choosing the right underlayment

June 11, 2010 | Comments Off on Choosing the right underlayment

A critical component to the success of any floor covering installation is what lies underneath the product. Industry experts say a properly prepared subfloor will help prevent costly and time-consuming callbacks. Most important is specifying an underlayment that meets requirements for the floor covering. That decision depends on such factors as sub- floor condition, flooring manufacturer’s guidelines and price. An installer and retailer should also be aware of manufacturer warranties. Underlayments are not designed to...

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Invista releases renewable and recyclable fiber

June 11, 2010 | Comments Off on Invista releases renewable and recyclable fiber

ATLANTA—Invista announced the release of Antron Lumena, a commercial grade, solution dyed nylon with recycled and renewable content. The fiber offers up to 25% pre-consumer and post-consumer recycled content with up to 5% of the construction coming from castor beans, a high-yield and renewable resource. The offering has been coined TruBlend. (more…)

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