Area rugs state of the industry: Smaller sizing and nature-inspired visuals are value must-haves

July 12, 2010 | Comments Off on Area rugs state of the industry: Smaller sizing and nature-inspired visuals are value must-haves

With industry experts calling 2010 the end of the economic lull for floor covering, area rugs count as one of the more fortunate categories. With soft surfaces commanding more than half of industry sales, rugs contributed to that number by providing a strong value proposition to buyers through pricing, visuals and licensing agreements. However, even with all the bright spots in the area, it is not yet out of the woods. Materials pricing dictate success...

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Tarkett redefines branding, marketing; expands dealer, wholesaler incentives

July 12, 2010 | Comments Off on Tarkett redefines branding, marketing; expands dealer, wholesaler incentives

With 125 years of brand experience and 1 million square-meters of flooring sold per day around the world, Tarkett has the numbers to call itself a top player in the resilient flooring category. Consolidation and a restructuring of brands have resulted in a new image and approach to marketing aimed at driving business into a retailer’s store. Tarkett is now positioned as the overall umbrella brand. “We used to be a house of brands rather...

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Warranties, performance claims: Read past headlines

July 12, 2010 | Comments Off on Warranties, performance claims: Read past headlines

In the underlayment universe, marketing departments sometimes deal in excess. If performance specifications seem too good to believe and/or warranties are limited, look more closely at the products to make sure they really do cut the mustard. In evaluating underlayment, acoustical consultants commonly rely on tests to define how well a floor/ceiling assembly insulates against noise created by impact and airborne vibration. IIC is a popular impact sound insulation test for floor-to-ceiling assemblies. An IIC...

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Mullican employs new marketing tactics

July 12, 2010 | Comments Off on Mullican employs new marketing tactics

Johnson City, Tenn.—Mullican Flooring will launch a new advertisement campaign this fall via HGTV and the DIY channel. The networks feature ordinary people making home and lifestyle changes. Mullican’s ads will air during August, September and October 2010 on the two channels. (more…)

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From China to the Pope… Jersey dealer has carpeted the world

July 12, 2010 | Comments Off on From China to the Pope… Jersey dealer has carpeted the world

For most retailers, a serious deadline involves making certain a home is ready for a family to move in, while those who do commercial jobs might be working against the clock in preparing a meeting room or auditorium for a special event. But laying specially designed carpet for the Pope to walk on, for his chair to sit upon and for him to perform a special mass—is an opportunity most flooring companies probably will never...

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Mapei introduces new grout colors

July 8, 2010 | Comments Off on Mapei introduces new grout colors

Deerfield Beach, Fla.—Mapei announced five new colors have been added to its grout palette. Requested earth-tone named Chocolate, Cocoa, Light Almond, Bahama Beige and Frost expand its offerings from deep brown to bright white. “We continue to refine our color palette to be the most dynamic supplier in the industry, being attentive to the needs of architects and designers,” said Ben Thomas, Mapei’s business manager for tile and stone installation systems. “Whether installers are using...

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Mohawk SmartStrand featured at Manhattan BBQ

July 8, 2010 | Comments Off on Mohawk SmartStrand featured at Manhattan BBQ

Dalton—Saveur magazine hosted its first annual Summer BBQ, featuring a collection of celebrity chefs and a “signature” moment with Mohawk’s SmartStrand with DuPont Sorona carpet. On the first day of summer, fifteen notorious chefs created dishes ranging from roast suckling pig tacos to grilled Montauk squid with Thai basil salad for an invitation-only group of journalists, celebrities, and others at Manhattan’s Pier 66 as Saveur kicked off its first annual summer celebration. (more…)

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Nora introduces Blackberry app

June 30, 2010 | Comments Off on Nora introduces Blackberry app

Lawrence, Mass.—Nora rubber flooring brought out a Blackberry app designed for architects, designers or anyone in the market for its products. According to Amy Bostock, manager, marketing and creative services, customers can download “Nora on the go”, a free smartphone application that provides a full product line to compare color options and an email request feature for product samples. (more…)

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Arley Wholesale holds 8th annual tile and stone exhibition

June 30, 2010 | Comments Off on Arley Wholesale holds 8th annual tile and stone exhibition

Scranton, Pa.—More than 250 dealers, designers, retailers and contractors came out for Arley Wholesale’s 8th annual stone and tile exhibition held here at the Lackawanna Station Radisson. The newest designs in porcelain, stone and glass tile were set in displays for the distributor’s 1,600 East Coast customers. “We showcase products and market display ideas on how to sell tile in almost every way possible,” said Scott Levy, executive vice president of operations. “We do a...

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Scoring Flooring methodology

June 29, 2010 | Comments Off on Scoring Flooring methodology

The statistics presented in the 2009 statistical study were derived from an extensive research project undertaken by Floor Covering News. Figures were gathered from a variety of sources to develop the most plausible and credible results. Sources included, but were not limited to, published governmental records (both U.S. and foreign sources); filings from public companies; extensive and confidential interviews with top officials from all levels of the sup- ply chain—manufacturer, distributor, retailer, installer, importer, agent,...

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