Obituary: Robert Botelho, software executive, former NEFCA President

July 27, 2010 | Comments Off on Obituary: Robert Botelho, software executive, former NEFCA President

LEXINGTON, N.C.—Robert Joseph Botelho lived carpet and flooring for more than 30 years. The former retailer and New England Floor Covering Association (NEFCA) president, was executive vice president of RollMaster Software. He died at his home here July 6. He was 57. (more…)

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How retailers can ‘clean up’ and gain loyalty: Making a customer for life through maintenance

July 27, 2010 | Comments Off on How retailers can ‘clean up’ and gain loyalty: Making a customer for life through maintenance

During these difficult economic times, adding cleaning services or putting increased emphasis on flooring maintenance can be crucial to an operation’s bottom line and/or profit margin. So said industry experts who shared their thoughts with FCNews, “It is very important on multiple levels and key to success in the retail flooring business for dealers to get involved in cleaning/maintenance services,” said Ron Dunn, co-CEO of Alliance Flooring, parent company of CarpetsPlus and ColorTile. “Repeat customers...

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Mohawk Protect & Care program boosts margins for dealers

July 27, 2010 | Comments Off on Mohawk Protect & Care program boosts margins for dealers

In the five months since Bay State Rug in Chicopee, Mass., began carrying Mohawk’s Protect & Care maintenance program for carpet, owner Joe Montemagni said his five sales associates have sold hundreds of products with the add-on. (more…)

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Mills debate whether there is still life in the middle-Part II

July 27, 2010 | Comments Off on Mills debate whether there is still life in the middle-Part II

Prior to the recession, sales of laminate were experiencing what many called an hourglass effect, meaning consumers were buying either a trend-setting high-end product or a low-end floor to get a cheap updated look to their home. As a result, sales of products in the mid point were getting squeezed out of existence. With today’s consumer more price conscious and wanting products offering greater value, other industries have been seeing growth from the mid-level, “better”...

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Expanding your business beyond floor covering

July 27, 2010 | Comments Off on Expanding your business beyond floor covering

As the old adage goes, less is more. Healthy diets use less salt; greater awareness for the environment is achieved with less waste; fuller lives can be led with less stress. Yet sometimes in the case of retail, more really is more, especially when it comes to turning a profit. With floor covering sales scraping along the bottom of the trough at 15.8% lower in 2009 than the previous year (FCNews, June 28), expanding opportunities...

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Mohawk teams up for Kitchen of the Year

July 27, 2010 | Comments Off on Mohawk teams up for Kitchen of the Year

Dalton—The House Beautiful Kitchen of the Year Project was recently held at Rockefeller Center and featured Mohawk hardwood and carpet as key design elements. The kitchen showcases Mohawk’s Zanzibar Reclaimed hardwood, a 5-inch wide, engineered plank made of wood reclaimed from throughout the world.  Zanzibar Reclaimed is FSC certified and provides striking visuals with scrapes, plugs, and other distressed elements. (more…)

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HomerWood debuts new merchandising unit

July 14, 2010 | Comments Off on HomerWood debuts new merchandising unit

Titusville, Pa.—HomerWood Flooring recently updated its display using sample size, color and easy-to-use information to capture a shopper’s attention at retail and help the dealer make the sale. “Research shows that many purchase decisions are made when the customer is looking at the product in person, examining its color, texture and feel,” said HomerWood Product Manager Dawn McElfresh.  “While consumers today do a lot of research on the Internet, a flooring purchase is a significant...

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Atlanta Mart hosts Grammy winner

July 13, 2010 | Comments Off on Atlanta Mart hosts Grammy winner

ATLANTA—The upcoming ICON Honors award ceremony, scheduled for July 17 during the Atlanta International Area Rug Market, will host five-time Grammy winner. Michael McDonald in addition to notable retailers, product manufacturers and sales agencies. In addition to a private concert, industry participants will be presented with awards in 18 categories. (more…)

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HGTV 2010 Green Home: Shaw provides flooring for third year

July 13, 2010 | Comments Off on HGTV 2010 Green Home: Shaw provides flooring for third year

PLYMOUTH, MASS.—Shaw Industries and HGTV is again showing the world how green can be fashionable. For the third consecutive year, the world’s largest carpet mill along with other building construction and home furnishings manufacturers partnered with the cable TV station for the 2010 Green Home constructed here. From soy-based insulation to solar panels on the crow’s nest tower to Shaw’s recyclable, sustainably sourced flooring, the home is a green model from floor to ceiling. (more…)

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Mullican launches interactive website

July 13, 2010 | Comments Off on Mullican launches interactive website

JOHNSON CITY, TENN.—As part of its year-long 25th anniversary celebration, Mullican Flooring has launched an interactive, consumer-driven website. Brian Greenwell, Mullican’s vice president of sales and marketing, said the new site features improved maneuverability for locating products and also provides valuable consumer education about hardwood floors. Visitors can select products based on color, flooring type, species or by browsing Mullican’s 23 wood flooring lines. (more…)

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