WONZ 2011 color forecast: Natural colors back in style

April 5, 2010 | Comments Off on WONZ 2011 color forecast: Natural colors back in style

MARIETTA, GA.—Wools of New Zealand’s (WONZ) 2011 color forecast embraces a global collection of 100 shades from which custom palettes are being developed for individual manufacturers. The collection, created by colorist Joanna Ramsden, is influenced by the natural world and embraces the growing importance today’s consumer places on interior lifestyles. (more…)

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ReSource changes meeting format to rave reviews

April 5, 2010 | Comments Off on ReSource changes meeting format to rave reviews

FT. LAUDERDALE, FLA.—What began as a damp, dreary start to its two-and-a-half day annual Network Exchange event here, the sun and smiles eventually came out as the ReSource Commercial Flooring Network (RCFN) held one of it most successful meetings ever. “What we want is to start looking at what we do from the customer’s perspective,” said Ron Lee, executive director of the contractor buying group, “to really give them a realistic understanding of how to...

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Retailers find profits popping with cork

April 5, 2010 | Comments Off on Retailers find profits popping with cork

Cork, in addition to being an environmentally friendly product, is quite popular right now. While it has been around for decades, in recent years applications for the product have soared, as have sales. How are retailers selling cork these days? The key seems to be education—not only about its green story but also its benefits once installed. “In today’s marketplace those who are looking for a floor are looking for a product that is kind...

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High end laminate products holding their own during tough times

April 2, 2010 | Comments Off on High end laminate products holding their own during tough times

Sales of high-end products may be coming back based on various corporate reports but in the laminate category they have remained constant as consumers do not want to sacrifice either looks or performance for price. “While it’s true consumers are searching for greater value,” explained George Kelley, CEO of Pergo, N.A., “it does not mean the majority of them are truly interested in sacrificing superior design and performance to buy a cheaply made product.” (more…)

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Customization and visual quality define high-end hardwood

April 2, 2010 | Comments Off on Customization and visual quality define high-end hardwood

Hardwood has long had a reputation for being higher-end, almost a symbol of status for the home. It raises the value of a home, and adds beauty and warmth. But when the economy crashed, so did hardwood prices. In order to capture margin sales, companies slashed prices so low that hardwood became accessible for nearly all types of buyers. However, a distinction still remains in higher end wood floors. Customization and visual options, sourcing and...

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Carpet mills showcase high-end products with texture, softness

April 2, 2010 | Comments Off on Carpet mills showcase high-end products with texture, softness

As consumers continue to be tempted by an increasing number of choices from hardwood and ceramic tile producers, carpet mills have stepped up and met the challenge. Developing more textures, colors and patterns via state-of-the- art technology, choices from the soft surface side continue to grow, especially at the high end of the spectrum. (more…)

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Visuals drive high-end resilient products

April 2, 2010 | Comments Off on Visuals drive high-end resilient products

Though some buyers are looking for deals, choice flooring in the home adds a certain something beyond higher prices. That something is identified as the “wow” factor by Paul Mixon, manager of resilient business, Mannington. Beautiful floors that catch a visitor’s eye are not only good for the buyer, but ultimately for the retailer. A successful installation in the home is a great product display for new buyers. “This is the best kind of referral...

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Mohawk launches seasonal promo; highlights include consumer rebate, financing

March 19, 2010 | Comments Off on Mohawk launches seasonal promo; highlights include consumer rebate, financing

DALTON—As consumers start to wearily head back to the world of retail, Mohawk is rolling out one of its strongest spring promotions to help its aligned dealers capture as much of the business as possible. Mohawk’s “Colors of Spring” three-tiered sale kicks off March 29 and runs through May 3, and includes a large national advertising schedule, multiple financing options, consumer rebates on various carpet and wood products, and more. “The Colors of Spring sales...

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Beaulieu kicks off Bliss Healthy Home ad campaign

March 19, 2010 | Comments Off on Beaulieu kicks off Bliss Healthy Home ad campaign

DALTON—Healthy Home, Beaulieu’s most popular Bliss collection, will be the star of consumer ads appearing in Beautiful Flooring and Fabulous Floors magazines for the spring season. “These are new ads that show a real-life story,” said Patricia Flavin, senior vice president of marketing for Beaulieu of America. “Every mom in America can identify with something like a child’s lollipop being dropped on the floor and the whole ‘5-second rule’ thing. With Bliss Healthy Home carpet,...

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Surfaces 2011 has strong support

March 18, 2010 | Comments Off on Surfaces 2011 has strong support

DALLAS—After the considerable success of this year’s Surfaces, next year’s event is positioned to do well, regardless of an unpredictable market and new location. Surfaces 2011 is scheduled to run from Jan. 25 to 27 at the new Mandalay Bay Convention Center in Las Vegas and will co-locate with StonExpo/Marmomacc Americas. (more…)

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