HomerWood debuts new merchandising unit

July 14, 2010 | Comments Off on HomerWood debuts new merchandising unit

Titusville, Pa.—HomerWood Flooring recently updated its display using sample size, color and easy-to-use information to capture a shopper’s attention at retail and help the dealer make the sale. “Research shows that many purchase decisions are made when the customer is looking at the product in person, examining its color, texture and feel,” said HomerWood Product Manager Dawn McElfresh.  “While consumers today do a lot of research on the Internet, a flooring purchase is a significant...

Read More

Atlanta Mart hosts Grammy winner

July 13, 2010 | Comments Off on Atlanta Mart hosts Grammy winner

ATLANTA—The upcoming ICON Honors award ceremony, scheduled for July 17 during the Atlanta International Area Rug Market, will host five-time Grammy winner. Michael McDonald in addition to notable retailers, product manufacturers and sales agencies. In addition to a private concert, industry participants will be presented with awards in 18 categories. (more…)

Read More

HGTV 2010 Green Home: Shaw provides flooring for third year

July 13, 2010 | Comments Off on HGTV 2010 Green Home: Shaw provides flooring for third year

PLYMOUTH, MASS.—Shaw Industries and HGTV is again showing the world how green can be fashionable. For the third consecutive year, the world’s largest carpet mill along with other building construction and home furnishings manufacturers partnered with the cable TV station for the 2010 Green Home constructed here. From soy-based insulation to solar panels on the crow’s nest tower to Shaw’s recyclable, sustainably sourced flooring, the home is a green model from floor to ceiling. (more…)

Read More

Mullican launches interactive website

July 13, 2010 | Comments Off on Mullican launches interactive website

JOHNSON CITY, TENN.—As part of its year-long 25th anniversary celebration, Mullican Flooring has launched an interactive, consumer-driven website. Brian Greenwell, Mullican’s vice president of sales and marketing, said the new site features improved maneuverability for locating products and also provides valuable consumer education about hardwood floors. Visitors can select products based on color, flooring type, species or by browsing Mullican’s 23 wood flooring lines. (more…)

Read More

Mannington announces winners of tx:style design challenge

July 13, 2010 | Comments Off on Mannington announces winners of tx:style design challenge

CHICAGO—Mannington Commercial has announced the two grand prize winners in its second tx:style design challenge: Athena Abrol of WWCOT and Laurel Harrison of AECOM. “It has been wonderful to work with the seven talented young finalists over the past few months as they developed their concepts into patterns for the big vote,” said Natalie Jones, vice president, commercial brand development/creative product. “We’re so proud of the creativity and clarity of design vision that each one...

Read More

Mohawk’s SmartStrand passes messy test

July 13, 2010 | Comments Off on Mohawk’s SmartStrand passes messy test

CHARLESTON, S.C.—Tennis fans at the recent Family Circle Cup tournament here threw everything they could at Mohawk SmartStrand carpet with DuPont Sorona renewably sourced polymer. Literally. The mill presented Mohawk Family Night at the tournament, treating kids 16 and under to free admission and letting every- one in attendance take their best shots at SmartStrand carpet during the “Mess-Makers Challenge,” with events like “Bowling for Disaster,” and “Red Punch Relay.” But it wasn’t a problem...

Read More

Mediterannea enhances Landscapes

July 13, 2010 | Comments Off on Mediterannea enhances Landscapes

Doral, Fla.—With Dynamic HD imaging technology, Mediterranea updated the appearance and texture of natural slate in its Landscapes collection of glazed porcelain tiles. Produced domestically with recycled content also makes Landscapes eligible for LEED credits. Dynamic HD Imaging allows the manufacturer to select the best graphics and surface structures and transfer to superior hi-resolution to porcelain tile surfaces. Landscapes features multi-colored shade variations and subtle fine-grain details of natural slate onto commercially-rated porcelain tiles in...

Read More

Technology improves glue safety

July 12, 2010 | Comments Off on Technology improves glue safety

Years ago, in a flooring industry far, far away, laying down flooring had its pitfalls, one of which was the use of adhesives that may not have been the healthiest for mechanics. Over time, calls for more efficient and safer products have been answered as manufacturers created glues that are effective, safe and environmentally friendly. “Over the years, manufacturers have removed hazardous chemicals such as flammable solvents (toluenes and hexanes) containing volatile organic compounds (VOCs),”...

Read More

Mills debate whether there is still life in the middle-Part I

July 12, 2010 | Comments Off on Mills debate whether there is still life in the middle-Part I

If there is one thing just about everyone can agree upon when it comes to the recession that has gripped the U.S. for more than three years now is consumers have changed—in attitude, in how they shop and in what they purchase. Gone are the days of carefree spending and simply looking for the most expensive item to buy. Today’s consumer is more price conscious. And, she wants products offering greater value for her hard...

Read More

Area rugs state of the industry: Smaller sizing and nature-inspired visuals are value must-haves

July 12, 2010 | Comments Off on Area rugs state of the industry: Smaller sizing and nature-inspired visuals are value must-haves

With industry experts calling 2010 the end of the economic lull for floor covering, area rugs count as one of the more fortunate categories. With soft surfaces commanding more than half of industry sales, rugs contributed to that number by providing a strong value proposition to buyers through pricing, visuals and licensing agreements. However, even with all the bright spots in the area, it is not yet out of the woods. Materials pricing dictate success...

Read More