Mullican sponsors HGTV’s Urban Oasis, seeks consumer exposure via national TV ads

August 16, 2010 | Comments Off on Mullican sponsors HGTV’s Urban Oasis, seeks consumer exposure via national TV ads

NEW YORK—Mullican Flooring is embarking on its first foray into national TV advertising via a unique promotion with HGTV. In celebration of its silver anniversary, the company has signed on as the flooring sponsor for the network’s Urban Oasis Giveaway, a sweepstakes with a grand prize of a fully furnished, downtown Manhattan residence valued at $1.5 million. The campaign is estimated to reach 30 million to 40 million people through on-air and Internet exposure. (more…)

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CRI adds pet stain, odor category to SOA program

August 16, 2010 | Comments Off on CRI adds pet stain, odor category to SOA program

DALTON—Removing pet stains and odors are a major issue when it comes to flooring, especially carpet. To help end users choose products deemed effective in this area, the Carpet & Rug Institute (CRI) has expanded its popular Seal of Approval (SOA) cleaning solutions testing and certification program with a Pet Stain and Odor Removal category. Pat Jennings, SOA’s manager, said the new designation joins the program’s spot removers and cleaning solutions testing categories, but it...

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Tandus releases Genesis fiber for sale

August 16, 2010 | Comments Off on Tandus releases Genesis fiber for sale

CHICAGO—Tandus Flooring used NeoCon 2010 as the forum to unveil Genesis, the first flooring fiber to encapsulate a biopolymer in a durable nylon outer layer. Tandus developed the sheath-core technology that wraps a nylon sheath around a biopolymer core to produce a bio-based yarn with the commercial performance and aesthetic attributes of nylon, noted Tyra Sitton, corporate communications manager. Tandus Flooring Technologies, the company’s R&D center, collaborated with NatureWorks, a division of Cargill, to create...

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Shaw launches eco label for commercial products

August 16, 2010 | Comments Off on Shaw launches eco label for commercial products

DALTON—Food products have nutrition labels to help consumers make informed purchase decisions. Now, Shaw has launched Eco Impacts, an environmental product label for its commercially branded carpet tile and broadloom products. Available through the mill’s Patcraft and Shaw Contract Group websites as part of each brand’s product specifications, Jeff West, director of sustainability and environmental affairs for Shaw’s commercial division, said Eco Impacts “provides our customers with details about the specific environmental attributes of each...

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Wools of New Zealand creates dealer advisory board

August 16, 2010 | Comments Off on Wools of New Zealand creates dealer advisory board

MARIETTA, GA.—To help ensure it is giving its Premier Partner dealers what they need to be successful, Wools of New Zealand has recruited seven of the industry’s leading upscale retailers to form its Premier Partner Advisory Council. “By uniting this exceptional group of retailers, we are able to redefine the wool industry and create new ways of doing business that are built on a strong foundation of partnership,” said Elise Demboski, Wools’ executive director of...

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10 tips that ensure successful installations

August 16, 2010 | Comments Off on 10 tips that ensure successful installations

If an improper installation results in an unhappy customer, a callback for the retailer and a black eye for the industry, then it only stands to reason that all involved do whatever they can to get the job done right the first time. And any professional installer will attest that part of the equation involves the adhesive used. When it comes to adhesives, three key issues must be considered: Is it the right glue for...

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Insulation technology enhances category

August 16, 2010 | Comments Off on Insulation technology enhances category

Advances in acoustic technology and processes are transforming the underlayment category with MP Global Products and Healthier Choice among the companies at the forefront in developing the latest and greatest sound-deadening products. MP Global has one of the leading new acoustic products, marketed under its UltraLayer Peel & Stick label. UltraLayer Peel & Stick, made from 100% recycled content, is an underlayment that insulates, deadens sound and suppresses lateral cracks. Jack Boesch, director of marketing,...

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Mohawk introduces bamboo collections

August 12, 2010 | Comments Off on Mohawk introduces bamboo collections

Dalton—Mohawk has introduced two bamboo, strand-woven styles in its hard surface collection. The mill’s bamboo features hardness at twice the strength of domestic oak and utilizes the entire stalk of the grass. “Bamboo regenerates naturally, and can be harvested every five to seven years,” said Roger Farabee, Senior Vice President of Marketing for Mohawk.  “That makes it a LEED recognized rapidly renewable resource.  But the softness of traditional bamboo has been a limitation.  Mohawk’s new...

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Domestic exotics deliver visuals, performance, peace of mind

August 9, 2010 | Comments Off on Domestic exotics deliver visuals, performance, peace of mind

Today’s hardwood product mix offers greater options for buyers beyond traditional oak strip and foreign exotics. With technological advances and a growing concern for the planet’s ecological balance, consumers can find floors that are locally produced and environmentally responsible via domestic exotics. Though the term sounds like an oxymoron, domestic exotics are generally considered to be any species of wood harvested in North America that is not oak. Traditionally a favorite among consumers, today’s discerning...

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Perceived value, soft fibers drive category

August 9, 2010 | Comments Off on Perceived value, soft fibers drive category

Consumers these days are opting for the comfort, warmth and perceived value of carpet over hard surfaces for their homes. So said some of the industry’s major suppliers. Emily Morrow of Shaw Industries certainly thinks so. Morrow, the director of color, style and design for residential broadloom and hard surface, said consumers sense they are getting more bang for their buck with carpet. She has seen enough examples in 2010 to suggest this is more...

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