Resilient maintains market share on value story

June 29, 2010 | Comments Off on Resilient maintains market share on value story

The way you look at the resilient industry in 2009 is consistent with whether you look at the glass half full or half empty. On one hand, the category was off double digits in both sales dollars and volume, between 15% and 20%, with the declines a bit worse on the commercial side. Then again, the drops were not as pronounced as what occurred with hardwood and ceramic tile, which were off more than 20%...

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Hardwood hammered from all angles; suffers from overcapacity, reduced demand

June 29, 2010 | Comments Off on Hardwood hammered from all angles; suffers from overcapacity, reduced demand

While the new home construction standstill has affected every flooring category, hardwood flooring has inarguably been the most negatively impacted along with ceramic tile. While these two segments enjoyed meteoric rises throughout the last decade, the recession has played havoc with sales in terms of both dollars and volume. Housing has hovered at 50-year lows with new home building, commercial demand and consumer spending on home improvements all in decline. According to FCNews’ research, hardwood...

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Laminate under siege from imports, competitive products, prices plummet as alternative channels gain ground

June 29, 2010 | Comments Off on Laminate under siege from imports, competitive products, prices plummet as alternative channels gain ground

Hammered by the recession and pressured by competing products, the U.S. laminate flooring market dropped for the third consecutive year. But just how much is largely debatable. Many factions have the category down significantly to the tune of 20%. Others peg the drop in the mid-teens. But FCNews research revealed a completely different story. After conferring with just about every significant laminate flooring supplier to the U.S., and after being made privy to confidential sales...

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Ceramic tile sales drop 20% for third consecutive year, new home construction is primary culprit

June 29, 2010 | Comments Off on Ceramic tile sales drop 20% for third consecutive year, new home construction is primary culprit

Not unlike flooring’s other categories, ceramic tile experienced a significant double-digit decline in 2009. In the minds of many ceramic executives, it was a year to forget. And while the economy played a prominent role, with the usual suspects being high unemployment, tighter lending practices, soaring foreclosures, falling home prices and a more cautious buyer, many industry pundits put the blame more squarely on poor housing starts— something tied very closely to this segment—rather than...

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Commercial segment feels effects of the recession for a full year, sales drop 20% to 30% across all categories

June 29, 2010 | Comments Off on Commercial segment feels effects of the recession for a full year, sales drop 20% to 30% across all categories

Facing the biggest recession since the early 1990s, specified commercial flooring sales took a big hit in 2009 as volume declined between 20% and 30% over 2008, according to industry estimates. Unlike previous economic downturns, no category was spared as a plethora of new and interior decorating projects were either placed on hold or saw their budgets slashed in the five major end-use sectors. Statistics are hard to pin down, but suppliers estimate the specified...

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Soft surface still has dominant market share, carpet nearly 50% of total flooring market

June 29, 2010 | Comments Off on Soft surface still has dominant market share, carpet nearly 50% of total flooring market

There is no doubt 2009 was a tough year for the broadloom segment. The reasons for this are many, with most agreeing the category’s biggest challenges involved the continued decline of the single-family builder business, or new home starts; the significant slowdown of the commercial market; high unemployment, and low consumer confidence. From a retail perspective, these factors represent “the big three” of things that affected 2009 in a negative way. According to industry sources,...

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Shaw expands website with Web Studio

June 24, 2010 | Comments Off on Shaw expands website with Web Studio

Dalton—Shaw will expand its website on July 1st with Shaw Web Studio, a suite of online products for flooring retailers. According to Misty Hodge, Shaw’s web services manager, many retailers have difficulty finding the time and technology expertise to maintain a website. “Shaw Web Studio offers a selection of the industry’s leading technological tools in order to generate qualified sales leads for a retailer’s store.” Specifically designed for Shaw retailers, it offers 20 design templates...

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BrandBiz picks up Home Depot's floor covering brand

June 22, 2010 | Comments Off on BrandBiz picks up Home Depot's floor covering brand

Atlanta, Ga.—BrandBiz was chosen to market Home Depot’s proprietary floor coverings and floor care products, TrafficMaster. The firm also handles marketing for Beaulieu of America and the Carpet and Rug Institute. BrandBiz has worked with the Home Depot for five years, overseeing the Hampton Bay, Workforce and Everbilt brands. “We seem to have a concentration in floor covering [at the firm],” said Paul Friederichsen of BrandBiz. “We’re charged with maintaining brand standards from now up...

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Schappell leaves Cikel

June 21, 2010 | Comments Off on Schappell leaves Cikel

Miami—Vice President and general manager of Cikel America, Gerry Schappell, announced his decision not to renew his contract with the manufacturer. Schappell’s resignation was a mutual decision with Cikel’s board and will be effective as of June 30. A seasoned wood flooring professional, Schappell spent 21 years with Hoboken Floors prior to joining Cikel. He plans to continue to work within the wood sector. For more information, visit cikel.com or contact him directly at 407.756.8059.

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WFCA seeks survey participants

June 11, 2010 | Comments Off on WFCA seeks survey participants

ANAHEIM, CALIF.—The World Floor Covering Association (WFCA) has opened one of its member benefits to the entire industry. The financial management report, comprised of a study of participating dealers, is available to all retailers, regardless of WFCA membership status. “The WFCA Benchmark survey has served as the industry canon for performance since its inception in the 1980s,” said Chris Davis, president and CEO. “To make it a true indicator of industry performance, we need as...

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