The art of upselling laminates

January 24, 2011 | Comments Off on The art of upselling laminates

It is not uncommon for retail salespeople to shy away from upgrading consumers to higher quality laminate floors. Some may feel compelled to show customers natural materials, such as ceramic and hardwood, which can be had for a few dollars more per square foot and offer higher margins. Others are afraid to risk losing a sale by showing pricier items that stretch a customer’s disposable income to the limit. (more…)

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Social media aids Alabama retailer’s in-store event

January 24, 2011 | Comments Off on Social media aids Alabama retailer’s in-store event

MOBILE, ALA.—Putting together an “open house” event at your store can be stressful in and of itself. Throw in a lingering recession, a rare Bengal tiger, a kangaroo and a kinkjous (a nocturnal tree-dweller from Central and South America) and the stress level rises exponentially in the hopes that not only will people show up but hopefully the animals will not destroy the store. (more…)

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How to give your store’s brand an online presence

January 24, 2011 | Comments Off on How to give your store’s brand an online presence

Coke. Nike. McDonald’s. Wal-Mart. When most people think of brands it is either the well-known products or nationally known stores. But when you think about it, your community is full of brands known to residents. With the advent and proliferation of the Internet and social media, even local citizens are going online searching for where to shop. In order to keep your store top of mind to this generation of shoppers you need to think...

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Navigating the new economy, Wall Street Journal offers “Guide to Essential Management”

January 24, 2011 | Comments Off on Navigating the new economy, Wall Street Journal offers “Guide to Essential Management”

The recession has created a new consumer and a new economy. While those two are constantly changing, it usually takes place gradually and over a long period of time giving economists, financial institutions, business owners, managers, etc., the ability study, evaluate and form strategies to successfully meet emerging trends. (more…)

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Don’t let the competition control you

January 24, 2011 | Comments Off on Don’t let the competition control you

We all have competition. How you deal with your competitors can play a major role on your operation’s success—or failure—if you let them control what your customers are seeing and hearing. (more…)

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Floor covering distributors see 2010’s top sellers continuing to pay dividends in 2011

January 24, 2011 | Comments Off on Floor covering distributors see 2010’s top sellers continuing to pay dividends in 2011

Today’s distributor is far more than the order taker and credit giver of its predecessors; it is a barometer for what is happening in a particular region. This is true in multiple ways, from general business conditions to the latest in product trends and styles. In fact, when it comes to helping retailers decide which products make the most sense to carry, a distributor is a venerable weather bell of information. (more…)

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WFCA debuts consumer portal

January 21, 2011 | Comments Off on WFCA debuts consumer portal

ANAHEIM, CALIF.—The World Floor Covering Association (WFCA) has announced the launch of a completely re-vamped consumer flooring website at wfca.org. The organization’s design team re-imagined the portal to provide consumers with improvements in navigation and accessibility, in addition to cutting-edge digital tools and an enhanced user interface. (more…)

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Hold on to your customers

January 21, 2011 | Comments Off on Hold on to your customers

Gaining new clientele is always a goal of business, but as slow as the economic recovery has been, this is a good time for salespeople to focus on their existing customers as means to impact their success. (more…)

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Finding opportunities during the recession

January 21, 2011 | Comments Off on Finding opportunities during the recession

Business conditions may be improving, but now is not the time to sit back and take a deep breath. Marketing and business experts are warning those who have made it this far to not let the recession go to waste. By that, they mean out of every major recession there have always been several companies that emerge as winners—on a national as well as local level. (more…)

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Armstrong and Beaulieu collaborate on home builder program

January 21, 2011 | Comments Off on Armstrong and Beaulieu collaborate on home builder program

Lancaster, Pa.—FashionSmart, a builder-oriented program bundling Armstrong hard surfaces and Beaulieu of America soft surfaces, offers a coordinated, six tiered system across all flooring types exclusively for homebuilders to help builders convert shoppers into buyers. Aside from price advantages and Armstrong’s brand name, the FashionSmart program eases the purchase of large ticket flooring for female homeowners by providing six levels that make it easy to trade-up and select a floor that meets any lifestyle or...

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