Mannington announces winners of tx:style design challenge

July 13, 2010 | Comments Off on Mannington announces winners of tx:style design challenge

CHICAGO—Mannington Commercial has announced the two grand prize winners in its second tx:style design challenge: Athena Abrol of WWCOT and Laurel Harrison of AECOM. “It has been wonderful to work with the seven talented young finalists over the past few months as they developed their concepts into patterns for the big vote,” said Natalie Jones, vice president, commercial brand development/creative product. “We’re so proud of the creativity and clarity of design vision that each one...

Read More

Mohawk’s SmartStrand passes messy test

July 13, 2010 | Comments Off on Mohawk’s SmartStrand passes messy test

CHARLESTON, S.C.—Tennis fans at the recent Family Circle Cup tournament here threw everything they could at Mohawk SmartStrand carpet with DuPont Sorona renewably sourced polymer. Literally. The mill presented Mohawk Family Night at the tournament, treating kids 16 and under to free admission and letting every- one in attendance take their best shots at SmartStrand carpet during the “Mess-Makers Challenge,” with events like “Bowling for Disaster,” and “Red Punch Relay.” But it wasn’t a problem...

Read More

Mediterannea enhances Landscapes

July 13, 2010 | Comments Off on Mediterannea enhances Landscapes

Doral, Fla.—With Dynamic HD imaging technology, Mediterranea updated the appearance and texture of natural slate in its Landscapes collection of glazed porcelain tiles. Produced domestically with recycled content also makes Landscapes eligible for LEED credits. Dynamic HD Imaging allows the manufacturer to select the best graphics and surface structures and transfer to superior hi-resolution to porcelain tile surfaces. Landscapes features multi-colored shade variations and subtle fine-grain details of natural slate onto commercially-rated porcelain tiles in...

Read More

Technology improves glue safety

July 12, 2010 | Comments Off on Technology improves glue safety

Years ago, in a flooring industry far, far away, laying down flooring had its pitfalls, one of which was the use of adhesives that may not have been the healthiest for mechanics. Over time, calls for more efficient and safer products have been answered as manufacturers created glues that are effective, safe and environmentally friendly. “Over the years, manufacturers have removed hazardous chemicals such as flammable solvents (toluenes and hexanes) containing volatile organic compounds (VOCs),”...

Read More

Mills debate whether there is still life in the middle-Part I

July 12, 2010 | Comments Off on Mills debate whether there is still life in the middle-Part I

If there is one thing just about everyone can agree upon when it comes to the recession that has gripped the U.S. for more than three years now is consumers have changed—in attitude, in how they shop and in what they purchase. Gone are the days of carefree spending and simply looking for the most expensive item to buy. Today’s consumer is more price conscious. And, she wants products offering greater value for her hard...

Read More

Area rugs state of the industry: Smaller sizing and nature-inspired visuals are value must-haves

July 12, 2010 | Comments Off on Area rugs state of the industry: Smaller sizing and nature-inspired visuals are value must-haves

With industry experts calling 2010 the end of the economic lull for floor covering, area rugs count as one of the more fortunate categories. With soft surfaces commanding more than half of industry sales, rugs contributed to that number by providing a strong value proposition to buyers through pricing, visuals and licensing agreements. However, even with all the bright spots in the area, it is not yet out of the woods. Materials pricing dictate success...

Read More

Tarkett redefines branding, marketing; expands dealer, wholesaler incentives

July 12, 2010 | Comments Off on Tarkett redefines branding, marketing; expands dealer, wholesaler incentives

With 125 years of brand experience and 1 million square-meters of flooring sold per day around the world, Tarkett has the numbers to call itself a top player in the resilient flooring category. Consolidation and a restructuring of brands have resulted in a new image and approach to marketing aimed at driving business into a retailer’s store. Tarkett is now positioned as the overall umbrella brand. “We used to be a house of brands rather...

Read More

Warranties, performance claims: Read past headlines

July 12, 2010 | Comments Off on Warranties, performance claims: Read past headlines

In the underlayment universe, marketing departments sometimes deal in excess. If performance specifications seem too good to believe and/or warranties are limited, look more closely at the products to make sure they really do cut the mustard. In evaluating underlayment, acoustical consultants commonly rely on tests to define how well a floor/ceiling assembly insulates against noise created by impact and airborne vibration. IIC is a popular impact sound insulation test for floor-to-ceiling assemblies. An IIC...

Read More

Mullican employs new marketing tactics

July 12, 2010 | Comments Off on Mullican employs new marketing tactics

Johnson City, Tenn.—Mullican Flooring will launch a new advertisement campaign this fall via HGTV and the DIY channel. The networks feature ordinary people making home and lifestyle changes. Mullican’s ads will air during August, September and October 2010 on the two channels. (more…)

Read More

From China to the Pope… Jersey dealer has carpeted the world

July 12, 2010 | Comments Off on From China to the Pope… Jersey dealer has carpeted the world

For most retailers, a serious deadline involves making certain a home is ready for a family to move in, while those who do commercial jobs might be working against the clock in preparing a meeting room or auditorium for a special event. But laying specially designed carpet for the Pope to walk on, for his chair to sit upon and for him to perform a special mass—is an opportunity most flooring companies probably will never...

Read More