Evolution of locking systems propels category

September 15, 2010 | Comments Off on Evolution of locking systems propels category

Luxury vinyl tile (LVT) is the hot commodity in the resilient category, capturing nearly 8% of the total market in 2009 (FCNews, June 28). Part of what’s driving demand for LVT is the locking technology it employs, making it one of the easiest installs in the flooring industry. While 8% may seem like an insignificant number, one would do well to remember that LVT is a relatively new resilient product, especially when positioned next to...

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Scotchgard Protector leverages brand equity with sustainability

September 15, 2010 | Comments Off on Scotchgard Protector leverages brand equity with sustainability

As national sales manager for 3M in charge of the Scotchgard brand, Jim Stevens doesn’t have to spend a lot of time explaining who 3M is or what Scotchgard represents. With a consumer brand recognition of 96%, Scotchgard is one of the most recognizable and trusted brands in the consumer products industry. “That’s the good thing, the easy part,” he said. (more…)

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Executives see mechanical locking systems on the rise for hardwood

September 14, 2010 | Comments Off on Executives see mechanical locking systems on the rise for hardwood

While mechanical locking systems have been all the rage in the laminate segment for over a decade, it is only within the last few years they have made their way into the hardwood category in earnest. And for those wood flooring manufacturers wanting to reach an audience interested in glueless installations, the timing and technology inherit in locking systems couldn’t be better. “I personally see a growing trend in the use of mechanical locking systems...

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From industry to consumer, websites command attention

September 14, 2010 | Comments Off on From industry to consumer, websites command attention

The Internet is an essential element of any business. With a staggering 80% of consumers researching online before ever entering a store, businesses without a strong, updated website are doing themselves a great disservice if not part of that process. If your company is not part of her floor covering education, you will most likely not be part of her purchasing process either. “We’ve learned the Internet is the most commonly used tool to learn...

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Avaire ‘clicking’ on all cylinders, coverage extended across the country

September 14, 2010 | Comments Off on Avaire ‘clicking’ on all cylinders, coverage extended across the country

PORTLAND, ORE.—Avaire, the revolutionary floating porcelain tile system, is poised for exponential growth. Over the past few months, the company has launched five major distributors, giving it coverage across more than 90% of North America. The most recent quintet to sign on were J.J. Haines in the Mid-Atlantic region, Belknap White in New England, Buckwold Western in western Canada, StevensOmni in eastern Canada and Wanke Cascade in the Pacific Northwest. The commonality is that all...

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CRM software key to running an efficient, profitable business

September 14, 2010 | Comments Off on CRM software key to running an efficient, profitable business

Generally speaking, every company that has had even a modicum of success has some type of customer relationship management (CRM) strategy in place. In today’s fast-paced, highly competitive business climate, having a system is one thing; having one that helps put your business ahead of everyone is something else. While many equate CRM to computer programs, technically speaking it is not a piece of software as CRM actually predates machines. It is also not an...

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Category launched locking and is still evolving

September 14, 2010 | Comments Off on Category launched locking and is still evolving

From the moment the first laminate flooring products landed in the U.S., no other category has done as much to change the industry. From manufacturing all the way to installation, the segment has had an influence on every other flooring category. Case in point is the mechanical locking system. Introduced in the mid to late 1990s, this glueless installation method not only added terms such as “click” and “snap” to the industry’s vernacular along with...

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Shaw’s Web Studio provides professional web capabilities

September 14, 2010 | Comments Off on Shaw’s Web Studio provides professional web capabilities

DALTON—Shaw Industries has developed an all-inclusive package of products that allow dealers to create professional looking websites quickly and inexpensively, giving them a virtual storefront. The Shaw Web Studio not only offers Shaw retailers complete flooring websites with ready-to-use and customizable content, it allows product data and images to be automatically streamed to a dealer’s existing website. Misty Hodge, Shaw’s web services manager, said these are just some of the many tools available with the...

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Hoerning expands international training at Laticrete

September 8, 2010 | Comments Off on Hoerning expands international training at Laticrete

Bethany, Conn.—Laticrete announced Wayne Hoerning has filled the newly created position of international sales support and training manager. The position aims to strengthen the company’s focus on training, education and technical support in international markets. His most recent position was with the United Distributors Tile Group. A former employee, Hoerning began his career with Laticrete technical services in 1993 and worked his way to superior of the division during his eight years here. He left...

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Shaw’s Fall Flooring Event has something for everyone

September 2, 2010 | Comments Off on Shaw’s Fall Flooring Event has something for everyone

DALTON—On the heels of its successful Spring Is Green national campaign, Shaw Industries is set to help drive consumers to retailers during the upcoming selling season with its Fall Flooring Event 2010. Starting Sept. 24 and ending Nov. 8, the annual fall promotion is not only designed to generate more consumer traffic, the four-phased campaign includes rewards for everyone in the selling chain. Kathy Young, Shaw’s creative services director, said during the Fall Flooring Event...

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