COREtec
What’s in Your Core?
At COREtec, innovation is in our core. We celebrate originality. That’s why we’re passionate about bringing original, disruptive ideas to the flooring industry. Leadership requires fresh thinking. So we’ll continue to re-imagine our products and manufacturing techniques to keep COREtec ahead of the curve – and keep more and more customers coming through your showroom doors.
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COREtec Advanced+ 9”
Jan 29 2021Trend setting visuals combined with innovative performance allow for the most advanced scratch resistance in the market, in the largest mineral core product on the market at 9” wide by up to 86” long and featuring mixed lengths for design versatility! Exclusive to COREtec Advanced+ are fewer pattern repeats, making it even easier to create a unique and custom style all your own, and an extremely rigid mineral core built to withstand all of what life will throw at it. Get all the same benefits of Advanced+ 7" - 100% waterproof, kidproof, petproof, easy installation, 15-year residential scratch warranty and more - in a longer, wider plank format that makes a bold statement in any space.
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Jan 29 2021This is the floor that treats your customers better, no matter how they treat it. Enjoy expanded design possibilities with fewer pattern repeats and a sophisticated color palette. Innovative engineering combined with natural artistry provides next-level protection against pets, kids, high-heels and everyday life. A recent breakthrough in core technology results in a mineral core that offers a 100% waterproof, kidproof and petproof floor designed not to swell, cup or crack when exposed to water. Low luster visuals and enhanced scratch performance make this the highest-performing COREtec floor yet, boasting a 15-year residential scratch warranty.
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Jan 29 2021At COREtec, we celebrate authenticity and innovation. This collection is reminiscent of honest materials and traditional craftsmanship. New visual innovations, such as our realistic integrated bevels, are subtle enhancements that create a sense of authenticity. Newly-innovated enhanced, integrated bevels allow the natural grain and character of the floors to shine. These wood “blends” celebrate bold natural expressions by drawing inspiration from various types of wood and building materials.
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Jan 30 2021COREtec Stone is a radically different approach to flooring because we took a radically different perspective. We didn’t try to emulate stone. We emulated the way consumers live, and created COREtec Stone: a waterproof, crack-proof, indentation-proof, easy-to-install, beautiful tile floor. New this year are Lucetta and Ambienta, two travertine visuals, and Sirius, a concrete look with a balanced aesthetic.
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Jan 30 2021This is the floor that started it all with our patented and revolutionary waterproof, rigid WPC core. For 2021, three new colors are added to the COREtec Plus 5” collection: Ashton Woods Oak, Baywood Oak and Dodwell Oak. Each of these are offered in 5” x 48” x 8mm. These color additions rejuvenate and contemporize our current COREtec construction offering. Calming oaks in neutral tones offer subtle variation in a linear style that is complementary to the narrow plank aesthetic.
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Jan 30 2021COREtec The Original has gone to great lengths with COREtec Grande, 82" in fact, to create an awe-inspiring floor that will set the stage for any space in grand fashion. Bold in beauty and design, this unique and innovative floor comes with all the benefits expected from The Original. Each massive Grande plank is 100% waterproof, kidproof, petproof and will stand up to life's real messes in style. Featuring ten oak visuals, the collection represents a wide color scheme from light and natural, to rich and dark.
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In the News
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COREtec launches new luxury vinyl intros for 2025
Dalton—COREtec has launched new luxury vinyl collections for 2025. Front and center for the brand at Shaw’s 2025 winter markets is its new line of heritage hardwood-inspired floors, meant to target the true hardwood consumer who needs extra durability and easier cleaning routines. “Retailers depend on COREtec to elevate the entire resilient category,” said Seth […]
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COREtec unveils latest patent-pending innovation
Dalton—COREtec has announced a new patent-pending innovation for flooring styles with reclaimed and restored vintage aesthetics designed to complement modern interiors. As part of the brand’s 2025 product introductions, these design-forward floors are intended to address the premium shopper’s desire for elevated style—blending the old with the new—and the practical shopper’s demand for durable and […]
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Shaw Industries names Seth Arnold COREtec brand leader
Dalton—Shaw Industries has named Seth Arnold brand leader of COREtec. He will assume this new role on Nov. 1. “COREtec is integral to Shaw’s hard surface portfolio and remains one of the best-known and most trusted consumer brands in residential flooring,” said Jon England, senior vice president of residential brands. “Seth brings a wealth of […]
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About COREtec
At COREtec, innovation is in our core. We celebrate originality. That’s why we’re passionate about bringing original, disruptive ideas to the flooring industry. Leadership requires fresh thinking. So we’ll continue to re-imagine our products and manufacturing techniques to keep COREtec ahead of the curve – and keep more and more customers coming through your showroom doors.
Address
P.O. Drawer 2128
616 E. Walnut Ave
Dalton, GA 30722-2128
What’s in Your Core?
At COREtec, innovation is in our core. We celebrate originality. That’s why we’re passionate about bringing original, disruptive ideas to the flooring industry. Leadership requires fresh thinking. So we’ll continue to re-imagine our products and manufacturing techniques to keep COREtec ahead of the curve – and keep more and more customers coming through your showroom doors.