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Lisbiz strategies: TISE 2020 education—Behind the scenes

May 27/June 3, 2019: Volume 34, Issue 25 By Lisbeth Calandrino   I recently returned from the TISE 2020 educational planning meeting in Irving, Texas. This is...

Lisbiz strategies: How to make the most of TISE after the show

February 4/11, 2019: Volume 34, Issue 18 By Lisbeth Calandrino   Surfaces is a great time to catch up with friends and customers. It makes me aware...

Lisbiz strategies: Learning opportunities abound at TISE 2019

January 21/28, 2019: Volume 34, Issue 17 By Lisbeth Calandrino   For the last couple of years, I’ve been a part of The International Surface Event (TISE)...

Lisbiz strategies: Customer testimonials are a virtual gold mine

January 7/14, 2019: Volume 34, Issue 16 By Lisbeth Calandrino   According to Maria Dean of conversionlifters.com, testimonials and word of mouth are the driving force behind...

Lisbiz strategies: Resolve to do better in the coming year

By Lisbeth Calandrino   No matter how old I get, I still like the idea of New Year’s Resolutions. There is something about it that makes...

Lisbiz strategies: Fighting fiery situations with cool temperament

November 26/December 3, 2018: Volume 34, Issue 12 By Lisbeth Calandrino The other night a friend and I were having dinner at a local restaurant. All...

Lisbiz strategies: Expanding your client base can reap rewards

October 29/November 5, 2018: Volume 34, Issue 10 By Lisbeth Calandrino   Everyone says they need new customers. The question is, where do you find them? Looking...

Lisbiz strategies: Finding new customers in unlikely places

October 15/22, 2018: Volume 34, Issue 9 By Lisbeth Calandrino   I have a therapist friend whose favorite expression is, “You can’t get chocolate milk in a...

Lisbiz strategies: Info-based dialogue sets sales process in motion

September 3/10, 2018: Volume 34, Issue 6 By Lisbeth Calandrino There are various types of conversations we all use to function in everyday life. When attempting...

Lisbiz strategies: Micromanaging can kill your business

August 6/13, 2018: Volume 34, Issue 4 By Lisbeth Calandrino Did your mom ever tell you if you wanted something done right, then you have to...
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