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LisBiz Strategies: Is your satisfied customer ruining your business?

Nov. 4/11 2013; Volume 27/number 14 By Lisbeth Calandrino Years ago, people considered customer service an even exchange of goods. You gave me $10 worth of...

Lisbiz strategies: Customer service vs. customer experience

By Lisbeth Calandrino Oct. 21/28 2013; Volume 27/number 13 Improving the customer experience is high on everyone’s marketing agenda, according to a study conducted by IBM...

LisBiz strategies: Guess who just became your loyal customer?

Oct. 7/14 2013; Volume 27/number 12 By Lisbeth Calandrino Most businesses realize they should connect with their past customers; I believe some past customers are more...

LisBiz Strategies: Engaging employees translates into money

Sept. 16/23 2013; Volume 27/number 11 By Lisbeth Calandrino Statistics tell us a lot of customers walk away because of employee indifference. In the age of...

LisBiz Strategies: What is the moment of truth for your customer?

September 2/9 2013; Volume 27/number 10 By Lisbeth Calandrino With technology changing almost daily, many retailers are not sure what to do next. In today’s hyper-competitive...

Lisbiz strategies: Did you forget me? I used to be your customer

August 19/26 2013; Volume 27/number 9 By Lisbeth Calandrino I’ve been a member of the YMCA for eight years. For most of those years, I’ve been...

Lisbiz strategies: Do I really have to like my customers, too?

Volume 27/Number 6; July 8/15, 2013 By Lisbeth Calandrino I recently went to a grand opening for a new product and started talking to a retailer. “Walk-in traffic...

Lisbiz Strategies: If Martha Stewart can do it, why can’t you?

By Lisbeth Calandrino July 22/29, 2013; Volume 27/Number 7 I'm a die-hard fan of the radio show, “Car Talk.” I listen to “the brothers” weekly. I...

lisbiz strategies: Negotiation skills and sales training

by Lisbeth Calandrino I recently completed some customer service training, and one of the modules was about negotiation. Many participants wanted to know why they...

Lisbiz strategies: A website isn’t enough

Volume 26/Number 25; April 29/May 6, 2013 By Lisbeth Calandrino There was a time when your website was supposed to be the “end all, be all” to...
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