HomerWood launches redesigned website

May 10, 2010 | Comments Off on HomerWood launches redesigned website

Titusville, Pa.—Homerwood.com is the place to go for information on the mill’s products and programs, with a newly designed site to be user-friendly, navigable, and a resource to consumers and the flooring industry. According to Dawn McElfresh, the manufacturer’s product manger, a consumer-centric marketing approach produced educational tools such as product searches by color, surface treatment or collection; detailed, visual zoom options; product links to room scenes, and practical decorating ideas. (more…)

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3rd International Wood Flooring Summit: U.S., European laws, regulations take center stage

May 4, 2010 | Comments Off on 3rd International Wood Flooring Summit: U.S., European laws, regulations take center stage

SHANGHAI—While the legitimacy and/or necessity of various green movement initiatives can be debated, recent laws, standards and regulations enacted at both the federal and state levels in the U.S., as well as in other parts of the world, have made it clear that certain practices will no longer be tolerated. These are specifically related to wood products—be they hardwood or laminate—and deal with deforestation, illegal logging and the destruction of exotic wood species, along with...

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Shaw acquires Stuart Flooring, adds to wood portfolio

April 20, 2010 | Comments Off on Shaw acquires Stuart Flooring, adds to wood portfolio

DALTON—Add Stuart Flooring to Shaw Industries’ wood portfolio as it announced the purchase of “substantially all” of the assets of the hardwood strip manufacturing facility located in Stuart, Va. Financial terms were not disclosed. Stuart manufactures unfinished solid wood flooring and unfinished parquet flooring for residential applications. In addition to retailers and distributors, its customers include original equipment manufacturers (OEMs). The purchase includes Stuart’s production, maintenance, boiler, drying and transportation facilities, which total nearly 200,000...

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National Wood Flooring Association: Initiatives range from environmental to A&D

April 5, 2010 | Comments Off on National Wood Flooring Association: Initiatives range from environmental to A&D

NATIONAL HARBOR, MD.—Things are looking up for the hardwood flooring industry. So said Ed Korczak, CEO and executive director, National Wood Flooring Association (NWFA), at the group’s annual convention here two weeks ago. After a year in which the industry was down about 23% in dollars, Korczak said the association is seeing a 6% to 7% uptick in the first quarter of 2010 over the same year-ago period. “We attribute that to two things,” he...

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Customization and visual quality define high-end hardwood

April 2, 2010 | Comments Off on Customization and visual quality define high-end hardwood

Hardwood has long had a reputation for being higher-end, almost a symbol of status for the home. It raises the value of a home, and adds beauty and warmth. But when the economy crashed, so did hardwood prices. In order to capture margin sales, companies slashed prices so low that hardwood became accessible for nearly all types of buyers. However, a distinction still remains in higher end wood floors. Customization and visual options, sourcing and...

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State of the hardwood industry: Category sees light at the end of the tunnel

March 19, 2010 | Comments Off on State of the hardwood industry: Category sees light at the end of the tunnel

While manufacturers weren’t exactly eager to strip their poker faces, major hardwood players recently gave FCNews an exclusive perspective of the game. As if an economic recession wasn’t challenging enough, issues like recent legislation, a rise in material costs and the consumer’s visual market demands keep mills in a state of constant adaptation. Though the flooring industry was hit hard with the collapse of the home remodeling and new construction markets, companies have started digging...

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*Web exclusive* State of the hardwood industry

March 19, 2010 | Comments Off on *Web exclusive* State of the hardwood industry

Category’s future remains steady Cautious optimism is the buzz phrase here. With economists and officials telling everyone the worst of the recession is over, no one wants to jinx the good-but-not-great news. “We believe there will be continued improvement in 2010 driven by increases in the residential replacement market,” Buchanan said. “Our estimate is the wood market will be flat to slightly ahead of 2009.” (more…)

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Raw materials issues raise hardwood floor prices

March 9, 2010 | Comments Off on Raw materials issues raise hardwood floor prices

Hardwood prices are on the rise, and it’s a simple matter of basic economics—supply and demand—as it relates to raw materials. Essentially, hardwood lumber prices have been increasing dramatically since August. While this was somewhat expected coming out of a recession, it is the extent of these price hikes that have manufacturers reeling. Some say prices are up as much as 50% since last winter. “We have seen this hap- pen in the past as...

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