DuraMatt: Mirage’s silver bullet

January 14, 2019 | Comments Off on DuraMatt: Mirage’s silver bullet

January 7/14, 2019: Volume 34, Issue 16 By Reginald Tucker When Karla Wischmeyer, an interior designer at Verhey Carpets in Grand Rapids, Mich., recently conducted a one-year follow-up visit on a residential hardwood flooring installation the company performed, she was absolutely confident she would be pleased with the result. After all, the job entailed several hundred square feet of Mirage hardwood flooring, which features the company’s signature DuraMatt, low-sheen, high-performance finish. But what Wischmeyer and...

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Wood: Mercier’s new Naked Series bares all

January 14, 2019 | Comments Off on Wood: Mercier’s new Naked Series bares all

January 7/14, 2019: Volume 34, Issue 16 By Reginald Tucker   When the Mercier Wood Flooring marketing team brainstormed to come up with a name for its latest collection featuring state-of-the-art finishing technology, the goal was to not only define the line’s underlying capabilities but also turn heads and make retailers take a second look. So, after kicking around potential monikers like “Raw” and others, the company decided the “Naked Series” most accurately and effectively...

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Wood: It’s high time for domestic species to shine

January 14, 2019 | Comments Off on Wood: It’s high time for domestic species to shine

January 7/14, 2019: Volume 34, Issue 16 By Reginald Tucker   With interest in tropical exotic hardwood species waning among U.S. consumers in recent years, domestic wood flooring suppliers are capitalizing on the trend toward greater consumption of white oak, hickory, walnut and red oak, among others. “Domestic wood species have become more popular over the last several years,” said John Hammel, hardwood and laminate category manager, Shaw Floors. In particular, he cited the company’s...

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Armstrong Flooring leverages domestic resilient capacity

January 14, 2019 | Comments Off on Armstrong Flooring leverages domestic resilient capacity

January 7/14, 2019: Volume 34, Issue 16 By Reginald Tucker   Amidst all the uncertainty surrounding the impact of tariffs on imports from China, Armstrong Flooring is moving to boost the intrinsic benefits of domestic resilient flooring capacity. This move comes on the heels of its recent decision to sell its wood flooring operations (FCNews, Nov. 12/19, 2018). “We’ve been ramping up volume in the Stillwater, Okla., plant, which we repurposed last fall, and we...

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Executive forecast: Wood—Suppliers see the upside of opportunity for the coming year

December 14, 2018 | Comments Off on Executive forecast: Wood—Suppliers see the upside of opportunity for the coming year

December 10/17, 2018: Volume 34, Issue 14 By Reginald Tucker   Over the course of 2018, the industry saw several big announcements. Some domestic manufacturers shuttered their solid flooring plants, while an industry leader announced plans to sell its hardwood flooring operations altogether. The sector also witnessed greater strategic alliances among wholesalers and producers. Heading into 2019, the industry expects to see more seismic changes amidst modest growth projections.   Wade Bondrowski Director of sales,...

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Wood: Surface treatments expand design possibilities

December 14, 2018 | Comments Off on Wood: Surface treatments expand design possibilities

December 10/17, 2018: Volume 34, Issue 14 By Reginald Tucker   Wood flooring manufacturers are pushing the boundaries of style and design by applying various surface finishing/coloring techniques to give consumers a greater range of options. Case in point is the new Floorté Hardwood line from Shaw Floors. Named after one of the company’s most popular resilient flooring collections, Floorté Hardwood utilizes special surface technologies to create unique products for retailers to sell. With a...

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Wood: Ark Floors sets its sights on strengthening the brand

November 30, 2018 | Comments Off on Wood: Ark Floors sets its sights on strengthening the brand

November 26/December 3, 2018: Volume 34, Issue 12 By Reginald Tucker   Ark Floors is doubling down its efforts to build capacity, expand its product offering and develop customized programs for its customers. The goal, according to Ed Goldberg, national sales and operations manager, is to fortify its position with distributor partners around the country while strengthening awareness of the Ark brand. “Carl Lu, the owner of Ark Floors, told me he wanted to build...

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Ribadao to boost production capacity in Portugal

November 2, 2018 | Comments Off on Ribadao to boost production capacity in Portugal

October 29/November 5, 2018: Volume 34, Issue 10 By Reginald Tucker   Specialty hardwood flooring manufacturer Ribadao Wood Boutique has been quietly building its North American distribution network while simultaneously increasing its presence in the global market via high-profile retail and hospitality installations. Now the company has announced plans to expand its manufacturing footprint by investing in a new hardwood flooring production facility at its home base in Portugal. The new facility (Plant #2), which...

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Wood: Wall accent programs complete the package

November 2, 2018 | Comments Off on Wood: Wall accent programs complete the package

October 29/November 5, 2018: Volume 34, Issue 10 By Reginald Tucker   Hardwood flooring suppliers are providing retailers with additional profit opportunities by looking up (literally) for new revenue streams. Several companies have either launched dedicated collections specifically designed to be installed on the walls, while a few others are encouraging dealers and installers to utilize their existing flooring products in unconventional ways. Case in point is the Rowlock Plus line of wall accents from...

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Wood: Growth of engineered goods expands opportunities

September 24, 2018 | Comments Off on Wood: Growth of engineered goods expands opportunities

September 17/24, 2018: Volume 34, Issue 7 By Reginald Tucker When it comes to hardwood sales in the U.S. today, all signs point to increased consumption of engineered products. Proponents of the format cite—among other benefits—more efficient use of raw materials, improved performance in demand climates and the increased design and application flexibility that engineered products offer. “There’s never been more changes taking place in the wood flooring segment than what we’re seeing before our...

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