Wood Surfaces coverage: Introductions reflect imagination, design creativity

February 7, 2019 | Comments Off on Wood Surfaces coverage: Introductions reflect imagination, design creativity

February 4/11, 2019: Volume 34, Issue 18 By Reginald Tucker   A subtle shift in the color palette from cool grays to warmer gray/brown tones. Creative surface texture treatments and applications of different stains and finishes. An influx of wood/SPC “hybrid-type” products entailing a thin-sliced or peeled real wood veneer over a non-wood rigid core structure. These were among the most visible trends that emerged from the hardwood flooring category at TISE 2019. Case in...

Read More

Anderson Tuftex continues forward momentum

February 4, 2019 | Comments Off on Anderson Tuftex continues forward momentum

January 21/28, 2019: Volume 34, Issue 17 By Lindsay Baillie   It was one year ago that Anderson Tuftex made its Surfaces debut as a combined brand, showcasing hardwood and carpet products in an elaborately decorated, two-story booth. Throughout 2018 the brand has had the opportunity to show flooring dealers exactly what Anderson Tuftex is about and truly home in on what the brand’s consumer really looks like. “Being at Surfaces in 2018 was a...

Read More

Cali Brands grows, evolves, disrupts

January 14, 2019 | Comments Off on Cali Brands grows, evolves, disrupts

January 7/14, 2019: Volume 34, Issue 16 By Steven Feldman   San Diego—Cali Brands, the company formerly known as Cali Bamboo, is growing faster than a weed after a rain shower on a sunny day. The company continues to evolve its product portfolio, adding vinyl, rigid core wood and engineered European hardwood to the mix while staying true to its sustainability mission and “green to the core’’ roots. Bamboo is still an important part of...

Read More

DuraMatt: Mirage’s silver bullet

January 14, 2019 | Comments Off on DuraMatt: Mirage’s silver bullet

January 7/14, 2019: Volume 34, Issue 16 By Reginald Tucker When Karla Wischmeyer, an interior designer at Verhey Carpets in Grand Rapids, Mich., recently conducted a one-year follow-up visit on a residential hardwood flooring installation the company performed, she was absolutely confident she would be pleased with the result. After all, the job entailed several hundred square feet of Mirage hardwood flooring, which features the company’s signature DuraMatt, low-sheen, high-performance finish. But what Wischmeyer and...

Read More

Wood: Mercier’s new Naked Series bares all

January 14, 2019 | Comments Off on Wood: Mercier’s new Naked Series bares all

January 7/14, 2019: Volume 34, Issue 16 By Reginald Tucker   When the Mercier Wood Flooring marketing team brainstormed to come up with a name for its latest collection featuring state-of-the-art finishing technology, the goal was to not only define the line’s underlying capabilities but also turn heads and make retailers take a second look. So, after kicking around potential monikers like “Raw” and others, the company decided the “Naked Series” most accurately and effectively...

Read More

Wood: It’s high time for domestic species to shine

January 14, 2019 | Comments Off on Wood: It’s high time for domestic species to shine

January 7/14, 2019: Volume 34, Issue 16 By Reginald Tucker   With interest in tropical exotic hardwood species waning among U.S. consumers in recent years, domestic wood flooring suppliers are capitalizing on the trend toward greater consumption of white oak, hickory, walnut and red oak, among others. “Domestic wood species have become more popular over the last several years,” said John Hammel, hardwood and laminate category manager, Shaw Floors. In particular, he cited the company’s...

Read More

Armstrong Flooring leverages domestic resilient capacity

January 14, 2019 | Comments Off on Armstrong Flooring leverages domestic resilient capacity

January 7/14, 2019: Volume 34, Issue 16 By Reginald Tucker   Amidst all the uncertainty surrounding the impact of tariffs on imports from China, Armstrong Flooring is moving to boost the intrinsic benefits of domestic resilient flooring capacity. This move comes on the heels of its recent decision to sell its wood flooring operations (FCNews, Nov. 12/19, 2018). “We’ve been ramping up volume in the Stillwater, Okla., plant, which we repurposed last fall, and we...

Read More

Executive forecast: Wood—Suppliers see the upside of opportunity for the coming year

December 14, 2018 | Comments Off on Executive forecast: Wood—Suppliers see the upside of opportunity for the coming year

December 10/17, 2018: Volume 34, Issue 14 By Reginald Tucker   Over the course of 2018, the industry saw several big announcements. Some domestic manufacturers shuttered their solid flooring plants, while an industry leader announced plans to sell its hardwood flooring operations altogether. The sector also witnessed greater strategic alliances among wholesalers and producers. Heading into 2019, the industry expects to see more seismic changes amidst modest growth projections.   Wade Bondrowski Director of sales,...

Read More

Wood: Surface treatments expand design possibilities

December 14, 2018 | Comments Off on Wood: Surface treatments expand design possibilities

December 10/17, 2018: Volume 34, Issue 14 By Reginald Tucker   Wood flooring manufacturers are pushing the boundaries of style and design by applying various surface finishing/coloring techniques to give consumers a greater range of options. Case in point is the new Floorté Hardwood line from Shaw Floors. Named after one of the company’s most popular resilient flooring collections, Floorté Hardwood utilizes special surface technologies to create unique products for retailers to sell. With a...

Read More

Wood: Ark Floors sets its sights on strengthening the brand

November 30, 2018 | Comments Off on Wood: Ark Floors sets its sights on strengthening the brand

November 26/December 3, 2018: Volume 34, Issue 12 By Reginald Tucker   Ark Floors is doubling down its efforts to build capacity, expand its product offering and develop customized programs for its customers. The goal, according to Ed Goldberg, national sales and operations manager, is to fortify its position with distributor partners around the country while strengthening awareness of the Ark brand. “Carl Lu, the owner of Ark Floors, told me he wanted to build...

Read More