Wood Executive Forecast: Industry foresees good things ahead for the wood flooring sector

December 12, 2019 | Comments Off on Wood Executive Forecast: Industry foresees good things ahead for the wood flooring sector

Dec. 9/16, 2019: Volume 35, Issue 12 By Reginald Tucker In much the same way that the wave of new waterproof flooring products such as WPC, SPC and various other iterations has impacted wood-look-alike floors such as laminates, it has also presented challenges for manufacturers of traditional, genuine hardwood flooring products. In the face of that fierce competition, however, wood suppliers are upping the ante—in many cases developing waterproof wood floors of their own. Wade...

Read More

Wood-rigid hybrids promise to change the game

November 1, 2019 | Comments Off on Wood-rigid hybrids promise to change the game

October 28/November 4, 2019: Volume 35, Issue 9 By Reginald Tucker   The beauty of real hardwood married with the performance of rigid core technology. That’s what the latest innovation in flooring is offering consumers in an age where waterproof is king. For the past few years, the wood flooring category has watched as competing hard surfaces—particularly LVT, WPC and SPC—have nipped significant market share. Industry observers point to, among other things, the ability of...

Read More

Wholesalers rally behind the merits of hardwood

November 1, 2019 | Comments Off on Wholesalers rally behind the merits of hardwood

October 28/November 4, 2019: Volume 35, Issue 9 By Ken Ryan   Wood is getting a raw deal. That’s the impression among several leading distributor executives who believe hardwood flooring has been underappreciated and even marketed unfairly during this LVT rally. By any measure, wood has been under tremendous pressure in the wake of the WPC/rigid core explosion and is being negatively impacted more than any other flooring segment. For example, multifamily used to be...

Read More

Wood: Raintree waterproof line expects to make a big splash

October 21, 2019 | Comments Off on Wood: Raintree waterproof line expects to make a big splash

Wood/SPC hybrid generates excitement October 14/21, 2019: Volume 35/Issue 8 By Reginald Tucker   Raintree debuts in 14 trendy SKUs. Shown here is Aspen Estate Full Moon. American OEM first piqued the interest of dealers and distributors earlier this year when it previewed its wood/SPC hybrid product, Raintree, at winter markets as well as major buying group shows in the spring. Now, the company is gearing up for an all-out hard launch to get samples...

Read More

Installation: Grouts, mortars help tile setters do it right

September 20, 2019 | Comments Off on Installation: Grouts, mortars help tile setters do it right

September 16/23, 2019: Volume 35, Issue 7 By Lindsay Baillie   Choosing the right mortar and grout is critical to any ceramic tile or stone installation. To help installers ensure a job is done right the first time, grout and mortar manufacturers are developing improved products suitable for all applications. Following are several of the latest grouts and mortars to hit the market. Bostik Hydroment Vivid is a rapid-curing, premium-grade, cement-based grout for demanding kitchen,...

Read More

Wood: There’s nothing like the real thing, baby

September 20, 2019 | Comments Off on Wood: There’s nothing like the real thing, baby

September 16/23, 2019: Volume 35, Issue 7 By Reginald Tucker   Raintree’s hardwood floors are warranted to withstand being totally submerged in water for up to 24 hours. Wood flooring manufacturers have been agonizingly watching LVT and WPC-type products gradually nip precious market share over the past few years, and they’ve had just about enough of it. In response to the ongoing threat, many are responding by rolling out innovative new products that speak directly...

Read More

Fall intros: Innovations entice dealers to sell better goods

September 20, 2019 | Comments Off on Fall intros: Innovations entice dealers to sell better goods

September 16/23, 2019: Volume 35, Issue 7 By Ken Ryan   The newest product introductions in the flooring industry run the gamut from latest in rigid core construction to carpet tiles engineered for exterior applications. What these disparate products have in common, however, are technology advancements that will help define and differentiate these innovations as they hit the market at the height of the fall selling season. Engineered Floors Its Dream Weaver residential brand is...

Read More

Top selling tips for cork, bamboo

August 8, 2019 | Comments Off on Top selling tips for cork, bamboo

August 5/12, 2019: Volume 35, Issue 4 By Megan Salzano   Cork and bamboo flooring have unique features and benefits, which, if promoted properly, can entice a variety of consumers. First, however, flooring store owners have a number of topics they must become familiar with in order to be successful with these products—from sustainability to installation to showroom placement. With those topics in mind, several major manufacturers in these respective flooring categories gave FCNews the...

Read More

Wood: Canadian players carve out their own niches in the market

July 12, 2019 | Comments Off on Wood: Canadian players carve out their own niches in the market

Suppliers leverage capabilities in finishing, service and logistics   July 8/15, 2019: Volume 35, Issue 2 By Reginald Tucker   With all the talk of tariffs in recent months, much of the focus has been on hardwood flooring manufacturers from China and Southeast Asia. But you can’t overlook the impact that suppliers from Canada have had—and continue to have—on the U.S. market. Given their long reputation for producing some of the clearest, cleanest maple flooring...

Read More

Wood: Price hikes, look-alikes squeeze profit margins

July 1, 2019 | Comments Off on Wood: Price hikes, look-alikes squeeze profit margins

June 24/July 1, 2019: Volume 35, Issue 1 By Reginald Tucker   While several major hardwood flooring manufacturers reported modest sales increases in 2018, many will admit that profit margins were a bit tighter than they would have liked. That’s due in large part to numerous price increases enacted last year in response to rising lumber and energy costs. On top of that, portions of the category—particularly entry-level products—faced pricing pressures from the surging popularity...

Read More