Underlayments: Making the ‘sound’ choice

April 11, 2012 | Comments Off on Underlayments: Making the ‘sound’ choice

By Louis Iannaco The sound of silence was not only a hit song that propelled Simon & Garfunkel to musical prominence in the mid-1960s, it is also the ultimate goal of underlayment companies everywhere. Whether it’s for commercial spaces where unwanted noise is considered public enemy No. 1 or for residences where attempts to make the home a fortress of solitude doesn’t quite work when you can’t hear yourself think, underlayments with effective sound deadening...

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Underlayments: Educating the customer

October 28, 2011 | Comments Off on Underlayments: Educating the customer

As any successful retailer or salesperson knows, selling flooring is never only about just selling, well, flooring. There’s more to it than that. As far as underlayment executives are concerned, the buying process for today’s consumer is not the total experience it should be without what lies underneath. There is an art to adding value and underlayments can provide a critical revenue stream to dealers currently operating businesses in such a difficult economic climate. (more…)

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Underlayments: Green by every definition

August 22, 2011 | Comments Off on Underlayments: Green by every definition

With ever growing discern, consumers are asking for green flooring products and manufacturers have answered with environmentally responsible solutions. The next step, however, should be giving her a totally green system, right down to the underlayment. In today’s market, that is not a difficult request to meet. Whatever you or your customer accept as green attributes, there are multiple options available. (more…)

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