Underlayment: LVT requires unique product

September 21, 2015 | Comments Off on Underlayment: LVT requires unique product

September 14/21; Volume 30/Number 7 By Nadia Ramlakhan Underlayment is an integral part of the floor covering installation process; without it a floor may reveal a “clacking” sound when walked on, feel cold and harsh underfoot or allow noise to travel from room to room. Although often taken into consideration at the last minute, choosing the right underlayment for a particular application is vital in order to achieve optimal results. “Density, stability, durability and acoustic...

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Underlayment: Sustainable solutions come in various forms

May 29, 2015 | Comments Off on Underlayment: Sustainable solutions come in various forms

May 25/June 1, 2015; Volume 29/Number 4 By Nadia Ramlakhan Making sure the environment stays clean and safe remains a priority for underlayment manufacturers today, and is evident through the numerous sustainable products available in the marketplace. What most people tend to forget, however, is that creating environmentally friendly products isn’t the only way to go green; companies have taken additional steps to reduce their environmental footprints through innovative manufacturing technologies and protocol in warehouses...

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Underlayment: The many benefits found under the surface

March 9, 2015 | Comments Off on Underlayment: The many benefits found under the surface

March 2/9, 2015; Volume 28/Number 18 While the marketing strategies across all hard surface segments always include the benefits of each particular product, the attributes of underlayment do not seem to garner the same attention. Many individuals in the industry do consider underlayment the unsung component of a successful flooring job, yet it often remains underappreciated and undervalued. Underlayment manufacturers believe their products are just as important as the flooring itself and implore RSAs to...

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MP Global releases LuxWalk underlayment for LVF

November 3, 2014 | Comments Off on MP Global releases LuxWalk underlayment for LVF

October 27/November 3, 2014; Volume 28/Number 10 Norfolk, Neb.—MP Global Products recently introduced LuxWalk sound-suppressing underlayment for superior performance under floating or glue-down luxury vinyl flooring (LVF). A good match for condos, high-rise apartment complexes and anywhere else where sound control between floors and IIC and STC sound test ratings are considerations, LuxWalk is designed and engineered to soothe impact sound and floor-to-ceiling noise. At 25⁄1000-inch thickness and featuring a smartly engineered heavy-duty design, LuxWalk...

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Underlayment: Suppliers strut their green stuff

June 17, 2014 | Comments Off on Underlayment: Suppliers strut their green stuff

May 26/June 2, 2014; Volume 27/Number 28 By Louis Iannaco As every area of the industry strives to become more environmentally friendly, products continue to become safer and more sustainable. When it comes to underlayment and carpet cushion, the same holds true. Whether it’s the ingredients in the offerings themselves or the way they are manufactured, cushion and underlayment companies are doing what they can to provide retailers and end users with the safest, most...

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Promoting the value of underlayment

March 10, 2014 | Comments Off on Promoting the value of underlayment

Volume 27/Number 21; March 3/10, 2014 By Louis Iannaco The industry has been promoting warranties for hard surface flooring products for what seems like forever. Warranties are a major selling point and a way of letting potential customers know the manufacturer stands behind its product. In-store, warranties are usually featured in POP signage and are always top of mind with savvy retail associates. With that said, shouldn’t the same methods of warranty promotion be applied...

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Comfort priority for cushion, underlayment manufacturers

September 9, 2013 | Comments Off on Comfort priority for cushion, underlayment manufacturers

September 2/9 2013; Volume 27/number 10 By Louis Iannaco Today’s underlayment and cushion manufacturers are currently focused more than ever on comfort. Whether it’s cushion for broadloom or underlayment for hard surface flooring, mills are producing quality product using state-of-the-art technology with end users’ comfort being top of mind. (more…)

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Silence is music to the ears of underlayment producers

June 3, 2013 | Comments Off on Silence is music to the ears of underlayment producers

How they create serenity while adhering to regulations by Lou Iannaco In acting as the ambassador of silence in the flooring industry, reliable underlayment is crucial, especially in multi-family and office environments. Underlayment producers strengthen their reputations and help make sales by keeping things quiet. How exactly is underlayment manufactured? What needs to be done to create the best product and reduce noise? How does technology play a role in the world of underlayment? (more…)

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Underlayment suppliers keep surfaces dry, headaches to a minimum

March 11, 2013 | Comments Off on Underlayment suppliers keep surfaces dry, headaches to a minimum

by: Louis Iannaco Volume 26/Number 21; March 4/11, 2013 When it comes to installation problems, professionals from across the industry always sing the same tune and lament the same culprit: moisture. The quest to develop the latest solutions in order to abate and prevent moisture from seeping up through subfloors continues. The first order of business is identifying the issues at hand understanding why they happen. This research leads to solutions and methods of attacking the...

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Underlayment: The softening of hard surface flooring

November 29, 2012 | Comments Off on Underlayment: The softening of hard surface flooring

by Louis Iannoco Every salesperson in the industry should know the importance of underlayment on the soft surface side, but with more and more hard surface products gaining popularity and market share, the emphasis and focus have shifted. But what exactly should sales associates know when it comes to underlayments and hard surfaces? Does it really make a difference what is used beneath them? (more…)

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