Underlayment: Eco-friendly materials give dealers ammunition to sell

July 13, 2018 | Comments Off on Underlayment: Eco-friendly materials give dealers ammunition to sell

July 9/16, 2018: Volume 34, Issue 2 By Nicole Murray   In keeping with offering customers a more environmentally friendly flooring package, underlayment manufacturers are developing the latest acoustical, sound-absorbing products out of various recycled materials, including fibers and rubber tires—to name a couple. These eco-friendly underlayments often tout low volatile organic compounds as well as indoor air quality and Greenguard certifications. What’s more, these products are being created for various types of flooring—providing environmentally...

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Underlayment: Proper education is the key to closing sales

April 10, 2018 | Comments Off on Underlayment: Proper education is the key to closing sales

April 2/9, 2018: Volume 33, Issue 21 By Lindsay Baillie   Arming retail salespeople with the knowledge to prescribe and sell the right underlayment for the job is the key to success, suppliers say. Once a retail sales associate is properly trained on the latest products, he or she must make it a point to educate the consumer. Following are a few key points to remember when selling underlayments. Look for trade-up opportunities. Underlayments offered on...

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Proper education is the key to closing sales

April 10, 2018 | Comments Off on Proper education is the key to closing sales

April 2/9, 2018: Volume 33, Issue 21 By Lindsay Baillie Arming retail salespeople with the knowledge to prescribe and sell the right underlayment for the job is the key to success, suppliers say. Once a retail sales associate is properly trained on the latest products, he or she must make it a point to educate the consumer. Following are a few key points to remember when selling underlayments. Look for trade-up opportunities. Underlayments offered on a...

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Underlayment: Education is the key to sales success

March 30, 2018 | Comments Off on Underlayment: Education is the key to sales success

By Lindsay Baillie   Arming retail salespeople with the knowledge to prescribe and sell the right underlayment for the job is the key to success, supplier say. Once a retail sales associate is properly trained on the latest products he or she must make it a point to educate the consumer. Following are a few key points to remember when selling underlayments: Look for trade-up opportunities. Underlayments offered on a good, better, best platform that...

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Latest cushion products promote performance enhancements

March 27, 2018 | Comments Off on Latest cushion products promote performance enhancements

March 19/26, 2018: Volume 33, Issue 20 By Nicole Murray As consumer flooring trends continue to lean toward hard surfaces—specifically LVT, WPC and SPC—underlayment manufacturers are innovating to stay ahead as well as provide dealers with upsell opportunities. During Surfaces earlier this year, a host of underlayment manufacturers exhibited their latest products made for all types of flooring. Amorim showcased its underlayment for LVT and WPC applications. “We have tweaked what we are offering to...

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MP Global event celebrates 20th anniversary

October 27, 2017 | Comments Off on MP Global event celebrates 20th anniversary

August 28/September 4: Volume 32, Issue 6 Norfolk, Neb.—MP Global recently commemorated 20 years in the business by holding a special “employee appreciation” event to mark the milestone. The event included a golf outing, special recognition of longtime workers as well as food, fun and activities. Beyond the fun-filled festivities, the event provided an opportunity to reflect on the company’s storied history. When Al Collison, founder and president of MP Global Products, inserted the key...

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MP Global event celebrates 20th anniversary

September 5, 2017 | Comments Off on MP Global event celebrates 20th anniversary

August 28/September 4: Volume 32, Issue 6 Norfolk, Neb.—MP Global recently commemorated 20 years in the business by holding a special “employee appreciation” event to mark the milestone. The event included a golf outing, special recognition of longtime workers as well as food, fun and activities. Beyond the fun-filled festivities, the event provided an opportunity to reflect on the company’s storied history. When Al Collison, founder and president of MP Global Products, inserted the key...

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Mohawk covers all bases with broad cushion portfolio

August 22, 2017 | Comments Off on Mohawk covers all bases with broad cushion portfolio

August 14/21: Volume 32, Issue 5 By Lindsay Baillie Over the years, Mohawk has diversified its flooring offerings to cover the gamut of both soft and hard goods. At the same time, the company is also garnering attention by helping floor covering retailers sell the total installation project via a broad selection of cushion products. “We are the only U.S. carpet manufacturer that has its own carpet cushion production,” said Al Buniak, director of pad...

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Underlayment: Suppliers serve up solutions for multi-family applications

June 9, 2017 | Comments Off on Underlayment: Suppliers serve up solutions for multi-family applications

June 5/12, 2017: Volume 31, Issue 26 By Reginald Tucker   Underlayment suppliers are focusing more of their attention on the all-important multi-family sector of the housing market. Specifically, they are developing products that aim to meet or exceed the stringent building code requirements for multi-family dwellings while complementing the vast array of flooring products designed to coordinate with them. That’s certainly the focus of companies like MP Global Products, maker of the well-known QuietWalk...

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Underlayment: Education is key to upselling consumers

March 17, 2017 | Comments Off on Underlayment: Education is key to upselling consumers

March 13/20, 2017: Volume 31, Issue 20 By Lindsay Baillie   Underlayments are more than essential components that complete a hard surface or soft surface installation. They are also valuable accessories that help increase margins and generate higher ticket sales for specialty retailers. According to various underlayment manufacturers upselling from an entry-level product to a specialty underlayment is achievable through comprehensive product education. This focus on education starts with the retailer and follows through to...

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