DMX Plastics tackles moisture issues

November 30, 2018 | Comments Off on DMX Plastics tackles moisture issues

November 26/December 3, 2018: Volume 34, Issue 12 By Lindsay Baillie DMX Plastics manufactures dimpled underlayments used primarily in applications where moisture is a problem. The company first started manufacturing dimpled membranes used to protect foundations from water in 2004, and then expanded its portfolio to include flooring underlayments. “Our knowledge in protecting concrete foundations from water has helped us to protect flooring systems from water,” said Steve Sennik, president. “We are now the premier...

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Installation: For underlayment suppliers, silence is golden

September 10, 2018 | Comments Off on Installation: For underlayment suppliers, silence is golden

Sound-deadening padding provides noise-control solutions September 3/10, 2018: Volume 34, Issue 6 By Reginald Tucker In today’s fashion-centric world of flooring, a lot of emphasis is placed on style and design. But it’s important to not overlook what lies beneath the flooring—specifically underlayments. Not only can these innovative, functional products extend the life of the flooring materials they support, but they also provide numerous benefits for end users, especially noise suppression. Centaur Centaur Sound Reducer...

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Underlayment: Eco-friendly materials give dealers ammunition to sell

July 13, 2018 | Comments Off on Underlayment: Eco-friendly materials give dealers ammunition to sell

July 9/16, 2018: Volume 34, Issue 2 By Nicole Murray   In keeping with offering customers a more environmentally friendly flooring package, underlayment manufacturers are developing the latest acoustical, sound-absorbing products out of various recycled materials, including fibers and rubber tires—to name a couple. These eco-friendly underlayments often tout low volatile organic compounds as well as indoor air quality and Greenguard certifications. What’s more, these products are being created for various types of flooring—providing environmentally...

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Underlayment: Proper education is the key to closing sales

April 10, 2018 | Comments Off on Underlayment: Proper education is the key to closing sales

April 2/9, 2018: Volume 33, Issue 21 By Lindsay Baillie   Arming retail salespeople with the knowledge to prescribe and sell the right underlayment for the job is the key to success, suppliers say. Once a retail sales associate is properly trained on the latest products, he or she must make it a point to educate the consumer. Following are a few key points to remember when selling underlayments. Look for trade-up opportunities. Underlayments offered on...

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Proper education is the key to closing sales

April 10, 2018 | Comments Off on Proper education is the key to closing sales

April 2/9, 2018: Volume 33, Issue 21 By Lindsay Baillie Arming retail salespeople with the knowledge to prescribe and sell the right underlayment for the job is the key to success, suppliers say. Once a retail sales associate is properly trained on the latest products, he or she must make it a point to educate the consumer. Following are a few key points to remember when selling underlayments. Look for trade-up opportunities. Underlayments offered on a...

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Underlayment: Education is the key to sales success

March 30, 2018 | Comments Off on Underlayment: Education is the key to sales success

By Lindsay Baillie   Arming retail salespeople with the knowledge to prescribe and sell the right underlayment for the job is the key to success, supplier say. Once a retail sales associate is properly trained on the latest products he or she must make it a point to educate the consumer. Following are a few key points to remember when selling underlayments: Look for trade-up opportunities. Underlayments offered on a good, better, best platform that...

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Latest cushion products promote performance enhancements

March 27, 2018 | Comments Off on Latest cushion products promote performance enhancements

March 19/26, 2018: Volume 33, Issue 20 By Nicole Murray As consumer flooring trends continue to lean toward hard surfaces—specifically LVT, WPC and SPC—underlayment manufacturers are innovating to stay ahead as well as provide dealers with upsell opportunities. During Surfaces earlier this year, a host of underlayment manufacturers exhibited their latest products made for all types of flooring. Amorim showcased its underlayment for LVT and WPC applications. “We have tweaked what we are offering to...

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MP Global event celebrates 20th anniversary

October 27, 2017 | Comments Off on MP Global event celebrates 20th anniversary

August 28/September 4: Volume 32, Issue 6 Norfolk, Neb.—MP Global recently commemorated 20 years in the business by holding a special “employee appreciation” event to mark the milestone. The event included a golf outing, special recognition of longtime workers as well as food, fun and activities. Beyond the fun-filled festivities, the event provided an opportunity to reflect on the company’s storied history. When Al Collison, founder and president of MP Global Products, inserted the key...

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MP Global event celebrates 20th anniversary

September 5, 2017 | Comments Off on MP Global event celebrates 20th anniversary

August 28/September 4: Volume 32, Issue 6 Norfolk, Neb.—MP Global recently commemorated 20 years in the business by holding a special “employee appreciation” event to mark the milestone. The event included a golf outing, special recognition of longtime workers as well as food, fun and activities. Beyond the fun-filled festivities, the event provided an opportunity to reflect on the company’s storied history. When Al Collison, founder and president of MP Global Products, inserted the key...

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Mohawk covers all bases with broad cushion portfolio

August 22, 2017 | Comments Off on Mohawk covers all bases with broad cushion portfolio

August 14/21: Volume 32, Issue 5 By Lindsay Baillie Over the years, Mohawk has diversified its flooring offerings to cover the gamut of both soft and hard goods. At the same time, the company is also garnering attention by helping floor covering retailers sell the total installation project via a broad selection of cushion products. “We are the only U.S. carpet manufacturer that has its own carpet cushion production,” said Al Buniak, director of pad...

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