Software: Technology enhances the consumer’s buying experience

November 14, 2016 | Comments Off on Software: Technology enhances the consumer’s buying experience

November 7/14, 2016: Volume 31, Number 11 By Terry Wheat, president, RFMS There is a critical need to improve the buying experience of a floor covering consumer. Flooring retailers are not just competing with big box stores; they are also going up against other channels—many of which offer an enhanced buying experience. So how can technology bring an enhanced buying experience to a floor covering store? By giving the salesperson mobility, visualization tools and immediate...

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Digital Marketing: Buying groups hop on the mobile bandwagon

November 14, 2016 | Comments Off on Digital Marketing: Buying groups hop on the mobile bandwagon

November 7/14, 2016: Volume 31, Number 11 By Ken Ryan Attend any flooring buying group convention these days and be prepared for an onslaught of digital dialogue covering the full spectrum of online and mobile marketing, as well as a plethora of social media strategies to help independent dealers compete in this rapidly changing mobile landscape. Here are what some of the buying groups are up to: Abbey Carpet & Floor Abbey’s digital marketing program...

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Digital Marketing: Novalis uses digital strategy to enhance its family of brands

November 14, 2016 | Comments Off on Digital Marketing: Novalis uses digital strategy to enhance its family of brands

November 7/14, 2016: Volume 31, Number 11 By Ken Ryan Novalis Innovative Flooring is emerging as a forceful player in the LVT/WPC market, thanks in large part to a strategy to drive its brands through digital and social platforms. In just two years, Novalis has grown from a neophyte in the digital space to a company with a well-rounded and robust digital strategy. According to Julie Foster, product and marketing manager, Novalis Innovative Flooring, the...

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Technology: New measuring tools, updates aim to streamline estimating tasks

September 8, 2016 | Comments Off on Technology: New measuring tools, updates aim to streamline estimating tasks

September 5, 2016; Volume 31, Number 6 By Reginald Tucker Developers of measuring software and total retail management systems providers are enhancing their product offerings with new features and benefits. Following is an overview of what’s new and improved: Comp-U-Floor Pacific Solutions’ estimating system contains all the information needed to provide quotes. The Comp-U-Floor point of sales system—which interfaces with MeasureSquare’s mobile system—has been enhanced to further expedite measurement and estimating tasks for installers. How...

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Technology: 2015 innovations change the estimating game

June 17, 2016 | Comments Off on Technology: 2015 innovations change the estimating game

June 6/13, 2016; Volume 30, Number 25 By Ken Ryan Some call it disruptive technology; others call it game changing. Whatever the characterization, today’s software innovations are allowing flooring dealers and installers the ability to access important information in real time. The end result is a vastly improved, seamless sales experience. What was traditionally done with graph paper, pencil, digital camera, tape measure, calculator and even desktop computer can now be combined into one digital...

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Technology: The key ingredients of a quality website

June 17, 2016 | Comments Off on Technology: The key ingredients of a quality website

June 6/13, 2016; Volume 30, Number 25 By Jana Pollack With more consumers spending hours researching products on the web before heading into stores, it is more important than ever for flooring retailers to have an impressive online presence. “Your website is really a 24/7 digital equivalent of a storefront or showroom,” said Christine Wittemore, chief simplifier at Simple Marketing Now. “You want your website to start answering consumer questions, educating them and building trust....

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Software: Improving the flooring sales process using technology

April 22, 2016 | Comments Off on Software: Improving the flooring sales process using technology

April 11/18, 2016; Volume 30, Number 21 By Terry Wheat, president of RFMS It is encouraging to see that measuring and drawing rooms using either a mobile app or software program on a laptop have been gaining traction in the floor covering industry. But what if you could also estimate the quantity of specific products such as carpet, tile or planks and quickly include necessary add-ons and services to develop a complete quote for review...

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Technology: Promoboxx gives dealers a digital marketing boost

April 1, 2016 | Comments Off on Technology: Promoboxx gives dealers a digital marketing boost

March 28/April 4, 2016; Volume 30, Number 20 By Jenna Lippin In recent years flooring giants have been helping their aligned dealers gain traction online via Promoboxx, a unique digital marketing platform that connects national brands and local retailers to drive sales. In the flooring realm, Promoboxx connects manufacturers with their retailer members at the local level. Mohawk and Shaw have used the service to create digital marketing campaigns that highlight both brands and dealers...

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Update: The latest in retail flooring software

January 18, 2016 | Comments Off on Update: The latest in retail flooring software

Jan 4/11; Volume 30/Number 14 By Jenna Lippin In the age of technology that seems to evolve daily, businesses of all kinds need to stay ahead of the curve to deliver to end users. Flooring retailers are no exception, with a plethora of software options that offer inventory tracking, financial organization, customer databases and more. FCNews caught up with top software companies in the industry to find out what’s on deck for 2016. Dancik For...

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Guest Column: Smartphone technology trains dealers' salespeople

January 18, 2016 | Comments Off on Guest Column: Smartphone technology trains dealers' salespeople

Jan 4/11; Volume 30/Number 14 By Steve Damerow You can’t successfully sell product if your sales team doesn’t know and appreciate its attributes—and this requires a significant amount of time, effort and training for both the dealer and salesperson alike. The key to training salespeople and installers about the competitive advantages of multiple products is getting and keeping their attention, appealing to “what’s in it for them” through rewards and making the process fun and...

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