Marketing Online: Make the most of social networking

November 27, 2017 | Comments Off on Marketing Online: Make the most of social networking

November 20/27, 2017: Volume 32, Issue 12 By Lindsay Baillie   Most retailers understand the importance of developing a digital marketing campaign and having a strong social media presence. However, simply being on social media is not enough. In order to social network on these platforms retailers have to create and engage in conversation. If used correctly, experts say, the online world provides multiple avenues for retailers to connect with potential and existing consumers and...

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Stanton Carpet launches new B2B site

October 27, 2017 | Comments Off on Stanton Carpet launches new B2B site

October 23/30, 2017: Volume 32, Issue 10 By Lindsay Baillie   Stanton Carpet is looking to simplify the way it transacts with retail customers via a new B2B website—stantonb2b.com. The site makes it easier for retailers to find products, submit requests to create a rug, view dropped products and order swatches, among other features. The new B2B site, which launched Oct. 9, is something Stanton has been working on for approximately two years. “A lot...

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FCNews exclusive interview: Lead-gen marketing in today’s web-centric world

October 27, 2017 | Comments Off on FCNews exclusive interview: Lead-gen marketing in today’s web-centric world

October 9/16, 2017: Volume 32, Issue 9 Even today’s most tech-savvy retailers, manufacturers and distributors realize it’s not enough to merely have a “presence” online. Proponents say success requires just the right mix of a content-rich website, interactive social media efforts (both inbound and outbound) and effective search-based, lead-generation tools. In short, all these elements—combined with traditional face-to-face selling, of course—all need to seamlessly blend together to help retailers maximize sales opportunities and develop potential...

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Technology: Xintory.com 2.0—More products, improved functionality

October 27, 2017 | Comments Off on Technology: Xintory.com 2.0—More products, improved functionality

October 9/16, 2017: Volume 32, Issue 9 By Reginald Tucker   Earlier this year the flooring industry got its first look at Xintory.com, a web-based B2B portal designed strictly for manufacturers, distributors, dealers and installers to sell and buy overstocks, drops and specials (FCNews, Feb. 27/ March 6, 2017). The objective, according to Larry Feldman, the 30-year floor covering industry veteran who founded the company, was to provide a marketplace where sellers and buyers in the trade...

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Technology: Xintory.com 2.0—More products, improved functionality

October 17, 2017 | Comments Off on Technology: Xintory.com 2.0—More products, improved functionality

October 9/16, 2017: Volume 32, Issue 9 By Reginald Tucker   Earlier this year the flooring industry got its first look at Xintory.com, a web-based B2B portal designed strictly for manufacturers, distributors, dealers and installers to sell and buy overstocks, drops and specials (FCNews, Feb. 27/ March 6, 2017). The objective, according to Larry Feldman, the 30-year floor covering industry veteran who founded the company, was to provide a marketplace where sellers and buyers in...

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Digital marketing: Retailers sharpen search optimization strategies

October 17, 2017 | Comments Off on Digital marketing: Retailers sharpen search optimization strategies

October 9/16, 2017: Volume 32, Issue 9 By Lindsay Baillie   It should come as no surprise that today’s consumers start their purchasing journey online. Many use search engines, social media, company websites, review platforms and online advertisements to obtain more information about products—or retailers, for that matter—so they are better positioned to make a purchasing decision long before they enter the store. To get noticed flooring dealers must have an online presence—and a strong...

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Digital marketing: Multiple ways to engage with consumers online

October 17, 2017 | Comments Off on Digital marketing: Multiple ways to engage with consumers online

October 9/16, 2017: Volume 32, Issue 9   The marketing landscape continues to change, especially as more shoppers utilize online media. To capture the attention of these consumers retailers are strengthening their presence online through digital marketing. So, what constitutes digital marketing? According to Marketo, a leader in marketing automation software, digital marketing refers to “advertising delivered through digital channels such as search engines, websites, social media, email and mobile apps.” While most retailers today...

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Digital Marketing: Ready-made outreach programs at dealers’ fingertips

October 17, 2017 | Comments Off on Digital Marketing: Ready-made outreach programs at dealers’ fingertips

October 9/16, 2017: Volume 32, Issue 9 By Lindsay Baillie   Most retailers know they have to invest in digital marketing. However, not all dealers have the time or resources to run an effective digital campaign. While various marketing companies are available to provide digital help, flooring manufacturers are also stepping up to assist retailers. Following is a sampling of some of the digital marketing initiatives currently available for retailers to leverage. Armstrong Armstrong Flooring’s...

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Technology: Mohawk’s Omnify program drives results for retailers

September 5, 2017 | Comments Off on Technology: Mohawk’s Omnify program drives results for retailers

Web-based solutions, tools aim to boost dealers’ online presence August 28/September 4: Volume 32, Issue 6 By Lindsay Baillie   Mohawk’s Omnify, a program introduced at the company’s Solutions conference last year, is beginning to make an impact on dealers’ online initiatives. The program, named for its ability to provide “omni-channel solutions,” aims to simplify digital marketing by capturing and tracking leads, and streamlining social media publishing and search engine marketing. Specifically, Omnify was created...

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Technology: Industry-specific vs. generic software—Is there room enough for two?

September 5, 2017 | Comments Off on Technology: Industry-specific vs. generic software—Is there room enough for two?

August 28/September 4: Volume 32, Issue 6 By Lindsay Baillie   Choosing the perfect software for a business can seem like a daunting task, especially with all of the different choices available. Industry-specific software and generic systems are just two of the overarching categories of solutions available, and they both provide a series of positives to help flooring retailers manage their businesses. While looking for software takes time, Kelly Oechslin, marketing coordinator at Rollmaster, suggests...

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