Technology: Mohawk’s Omnify program drives results for retailers

September 5, 2017 | Comments Off on Technology: Mohawk’s Omnify program drives results for retailers

Web-based solutions, tools aim to boost dealers’ online presence August 28/September 4: Volume 32, Issue 6 By Lindsay Baillie   Mohawk’s Omnify, a program introduced at the company’s Solutions conference last year, is beginning to make an impact on dealers’ online initiatives. The program, named for its ability to provide “omni-channel solutions,” aims to simplify digital marketing by capturing and tracking leads, and streamlining social media publishing and search engine marketing. Specifically, Omnify was created...

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Technology: Industry-specific vs. generic software—Is there room enough for two?

September 5, 2017 | Comments Off on Technology: Industry-specific vs. generic software—Is there room enough for two?

August 28/September 4: Volume 32, Issue 6 By Lindsay Baillie   Choosing the perfect software for a business can seem like a daunting task, especially with all of the different choices available. Industry-specific software and generic systems are just two of the overarching categories of solutions available, and they both provide a series of positives to help flooring retailers manage their businesses. While looking for software takes time, Kelly Oechslin, marketing coordinator at Rollmaster, suggests...

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Marketing Online: Turning negative reviews into positive outcomes

August 7, 2017 | Comments Off on Marketing Online: Turning negative reviews into positive outcomes

July 31/Aug. 7: Volume 31, Issue 4 By Ken Ryan   The above exchange between a would-be customer and specialty flooring retailer appeared on Yelp in June. While the complaint was relatively benign it nonetheless resulted in two dissatisfied customers walking away from a potential purchase. The flooring retailer in question usually receives favorable reviews on Yelp, so the complaint was out of character. Still, even the best flooring dealers can receive negative online reviews...

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Rise in e-commerce concerns flooring retailers

August 7, 2017 | Comments Off on Rise in e-commerce concerns flooring retailers

July 31/Aug. 7: Volume 31, Issue 4 By Ken Ryan As e-commerce grows in the retail channel, specialty flooring retailers have expressed concern that online sales could negatively impact their business. It’s a subject that has many store owners and managers on edge. “Don’t get me going on this topic,” Ben Boss, owner of Boss Carpet One Floor & Home, Dixon, Ill., told FCNews. “Looking out 10 to 20 years, I wouldn’t be surprised if...

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RFMS biennial user conference draws record turnout

May 30, 2017 | Comments Off on RFMS biennial user conference draws record turnout

May 22/29, 2017: Volume 31, Issue 25   Birmingham, Ala.—RFMS, developer of business management software for the flooring industry, held its biennial user conference here earlier this month. The two-day event drew a record turnout for an RFMS event with over 250 users from more than 115 companies traveling from the U.S., Canada and even New Zealand. Owners, managers and users learned about software developments, collaborated with industry peers and strategized with RFMS staff. All...

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Technology: 10 steps to choosing the right flooring software for your business

May 30, 2017 | Comments Off on Technology: 10 steps to choosing the right flooring software for your business

May 22/29, 2017: Volume 31, Issue 25 By Lindsay Baillie   A retailer’s quest for the perfect flooring software can be compared to a customer’s journey to finding the right floor. Concerns such as the type of software, the store’s traffic and the software’s maintenance are all things to consider before implementing a specific system. With tons of enticing choices in the market, it can be difficult to find the best fit. Luckily, software companies...

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Technology: Houzz programs support retailers, suppliers

May 30, 2017 | Comments Off on Technology: Houzz programs support retailers, suppliers

May 22/29, 2017: Volume 31, Issue 25 By Lindsay Baillie Houzz, a visual-based, online platform focused on home renovation and design, is working to provide flooring retailers a space to develop name recognition in their local markets. The goal is to help retailers reach new customers and network with other flooring/home remodeling professionals. “Houzz is the largest platform for home remodeling and design,” said Kathleen Hegedus, industry marketing representative for Houzz. “We have more than...

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Technology: Podium places online reviews front and center

May 30, 2017 | Comments Off on Technology: Podium places online reviews front and center

May 22/29, 2017: Volume 31, Issue 25 By Lindsay Baillie   Podium, a customer interaction platform, is looking to make it easier for flooring retailers to manage their online reviews and customer interaction. The company, which was founded in 2014 by Eric Rea and Dennis Steele, allows businesses to not only build and manage online reviews, but also drive interest with potential and existing customers through channels like text message. By collecting reviews, businesses can...

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Technology: Lead-generation programs aim to maximize retailers’ outreach efforts

May 30, 2017 | Comments Off on Technology: Lead-generation programs aim to maximize retailers’ outreach efforts

May 22/29, 2017: Volume 31, Issue 25 By Lindsay Baillie   Digital lead generation and management systems are beginning to eat away at traditional forms of collecting leads as consumers continue to use their electronic devices to search and shop for products. As online shopping becomes easier and more popular, experts say it is crucial for businesses to capture leads online. To help the flooring retailer tap into digital lead generation and management, various systems...

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ProMat aims to ease specification process

March 31, 2017 | Comments Off on ProMat aims to ease specification process

March 27/April 3, 2017: Volume 31, Issue 21 By Lindsay Baillie   Pro Material Solutions (ProMat) was created as a way for commercial contractors, designers and architects to manage product data for any given project. “We are simply a database for the industry,” said Jerry Freeman, IIDA, president of ProMat. The company provides users with a plethora of tools including a project binder, a specification download button, a palette builder and a sample ordering tool—to...

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