Technology: Embracing artificial intelligence is a smart move

March 14, 2018 | Comments Off on Technology: Embracing artificial intelligence is a smart move

March 5/12, 2018: Volume 33, Issue 19 By Lisbeth Calandrino   Mention the term “artificial intelligence” (more commonly referred to as AI) and most people think of science-fiction movies. But the reality is this emerging technology stands to reinvent business as we know it today. So, what is AI exactly? In essence, AI entails software, machines, etc., designed and programmed in such a manner they think like humans—all while learning in the process. Truth be...

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Technology: Chameleon Power gives dealers, suppliers an online edge

March 9, 2018 | Comments Off on Technology: Chameleon Power gives dealers, suppliers an online edge

Photographic room visualization tools ease flooring selection, specification processes   By Reginald Tucker   If you’re not incorporating photographic visualization, virtual and augmented reality in your marketing, prospecting and lead-generation initiatives, then you’re missing out on potential sales opportunities and literally leaving money on the table. That’s according to the folks at Chameleon Power, a software company specializing in proprietary tools designed to help manufacturers, distributors, retailers and contractors deliver online and in-store/in-home presentations for...

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QFloors unveils updates, additions at Surfaces

February 14, 2018 | Comments Off on QFloors unveils updates, additions at Surfaces

Las Vegas—QFloors generated notice at Surfaces, as the flooring software company showcased new products, features and technologies. “Our booth was flooded with people, both current and potential customers, who wanted to learn more about our new commercial, mobile and cloud products,” said Chad Ogden, president, QFloors. “We are really excited about these new and unique offerings, and I think the word has gotten out.” Following its partnership with MeasureSquare, QFloors has developed even better integration...

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Don’t be afraid of the big bad social media wolf

January 24, 2018 | Comments Off on Don’t be afraid of the big bad social media wolf

January 8/15, 2018: Volume 33, Issue 15 By Lindsay Baillie   The terms “digital marketing” and “social media” have been around for quite some time. In fact, most everyone in the flooring industry is talking about how to capture the new wave of consumers via social media sites and strong digital strategies. However, despite social media’s growing popularity, some flooring dealers are still hesitant to enter the digital space. According to digital marketing experts, social...

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Technology: Cloud-based software helps flooring retailers stay mobile

December 8, 2017 | Comments Off on Technology: Cloud-based software helps flooring retailers stay mobile

November 27-December 11, 2017: Volume 32, Issue 13 By Lindsay Baillie   In keeping with the growing computing demands of small and large businesses alike, technology companies are developing a host of cloud-based software programs and systems. The primary goal is to provide their customers with improved data sharing and security, better user access, easy upgrades and software fixes. While there are multiple differences between a cloud-based system and an in-house program, one of the...

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Technology: Retail Lead Management system gets upgrade

December 8, 2017 | Comments Off on Technology: Retail Lead Management system gets upgrade

November 27-December 11, 2017: Volume 32, Issue 13 By Lindsay Baillie   Retail Lead Management, a cloud-based CRM software designed specifically for flooring retailers, has released a host of new features to increase its effectiveness and help dealers track retail flooring leads. These features were launched only a couple of months after the program was made available to all flooring retailers. Jason Goldberg, CEO of America’s Floor Source, had the idea to develop Retail Lead...

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Marketing Online: Make the most of social networking

November 27, 2017 | Comments Off on Marketing Online: Make the most of social networking

November 20/27, 2017: Volume 32, Issue 12 By Lindsay Baillie   Most retailers understand the importance of developing a digital marketing campaign and having a strong social media presence. However, simply being on social media is not enough. In order to social network on these platforms retailers have to create and engage in conversation. If used correctly, experts say, the online world provides multiple avenues for retailers to connect with potential and existing consumers and...

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Stanton Carpet launches new B2B site

October 27, 2017 | Comments Off on Stanton Carpet launches new B2B site

October 23/30, 2017: Volume 32, Issue 10 By Lindsay Baillie   Stanton Carpet is looking to simplify the way it transacts with retail customers via a new B2B website—stantonb2b.com. The site makes it easier for retailers to find products, submit requests to create a rug, view dropped products and order swatches, among other features. The new B2B site, which launched Oct. 9, is something Stanton has been working on for approximately two years. “A lot...

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FCNews exclusive interview: Lead-gen marketing in today’s web-centric world

October 27, 2017 | Comments Off on FCNews exclusive interview: Lead-gen marketing in today’s web-centric world

October 9/16, 2017: Volume 32, Issue 9 Even today’s most tech-savvy retailers, manufacturers and distributors realize it’s not enough to merely have a “presence” online. Proponents say success requires just the right mix of a content-rich website, interactive social media efforts (both inbound and outbound) and effective search-based, lead-generation tools. In short, all these elements—combined with traditional face-to-face selling, of course—all need to seamlessly blend together to help retailers maximize sales opportunities and develop potential...

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Technology: Xintory.com 2.0—More products, improved functionality

October 27, 2017 | Comments Off on Technology: Xintory.com 2.0—More products, improved functionality

October 9/16, 2017: Volume 32, Issue 9 By Reginald Tucker   Earlier this year the flooring industry got its first look at Xintory.com, a web-based B2B portal designed strictly for manufacturers, distributors, dealers and installers to sell and buy overstocks, drops and specials (FCNews, Feb. 27/ March 6, 2017). The objective, according to Larry Feldman, the 30-year floor covering industry veteran who founded the company, was to provide a marketplace where sellers and buyers in the trade...

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