Dealers continue to see value in Mohawk’s Omnify program

June 14, 2019 | Comments Off on Dealers continue to see value in Mohawk’s Omnify program

June 10/17, 2019: Volume 34, Issue 26 By Lindsay Baillie   Almost three years ago Mohawk launched Omnify, an omni-channel solution that aims to simplify digital marketing by capturing and tracking leads while also streamlining social media publishing and search engine marketing. Today, Omnify works in conjunction with many of Mohawk’s other initiatives including its revamped Five Star program as well as Edge, its new go-to-market strategy. Many Mohawk dealers adopted Omnify when the manufacturer...

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Technology: Top 10 tips for choosing the right software

June 13, 2019 | Comments Off on Technology: Top 10 tips for choosing the right software

June 10/17, 2019: Volume 34, Issue 26 By Lindsay Baillie   Selecting the ideal software for a flooring business should not be done in haste. That is according to several software manufacturers that urge dealers to take their time getting to know and understand the ins and outs of each system. New software—whether it is a store’s first system or simply taking the place of an existing program—often requires a dealer to invest time and...

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A look back at 2018’s top introductions

May 6, 2019 | Comments Off on A look back at 2018’s top introductions

April 29/May 6, 2019: Volume 34, Issue 24 By Lindsay Baillie and Ken Ryan   In a marketplace plagued by “me-too” products, it is up to manufacturers to develop standout flooring. Whether it’s carpet, hardwood, laminate, tile or resilient, suppliers have had to step up their game in style, design and performance to excite flooring dealers and customers alike. In 2018, the industry saw a plethora of new products enter the scene. Following is an...

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Tech companies serve up digital solutions at TISE

March 11, 2019 | Comments Off on Tech companies serve up digital solutions at TISE

March 4/11, 2019: Volume 34, Issue 20 By Lindsay Baillie   Flooring software systems were not the only digital innovations present at this year’s show. Several tech companies—Creating Your Space, Floor Force, Retail Lead Management and Podium, to name a few—introduced updates to programs designed to assist dealers with website development and management, lead generation and CRM. Creating Your Space put the spotlight on its Visual AR collection, a package of tools allowing flooring dealers...

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Technology: Flooring software aims to provide intelligence, increase productivity

March 11, 2019 | Comments Off on Technology: Flooring software aims to provide intelligence, increase productivity

March 4/11, 2019: Volume 34, Issue 20 By Lindsay Baillie   Las Vegas—The show floor at The International Surface Event (TISE) is packed with just about everything a flooring dealer needs to be successful in the coming year. Beyond viewing product and tool innovations, retailers have the opportunity to learn more about the various flooring-specific software companies that are looking to help the industry streamline processes and make more money. Some of the latest software...

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AdHawk acquires FloorForce

January 28, 2019 | Comments Off on AdHawk acquires FloorForce

January 21/28, 2019: Volume 34, Issue 17 Merger creates flooring industry’s first directory and consumer-centric platform By Steven Feldman New York—AdHawk, a 3-year-old company founded by ex-Googlers that helps businesses optimize their digital advertising campaigns, has acquired FloorForce, the largest digital marketing agency and website platform for the flooring industry. The acquisition is part of AdHawk’s larger strategy to expand its presence in the flooring industry. Its first product, flooringstores.com, is designed to equip retailers...

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Technology: 10 advantages to using flooring-specific software

December 21, 2018 | Comments Off on Technology: 10 advantages to using flooring-specific software

December 24/31, 2018: Volume 34, Issue 15 By Lindsay Baillie   Technology has changed all aspects of retail. Not only are consumers able to conduct research online, but dealers are able to market to customers and capture leads digitally. What’s more, technology has allowed retailers to completely digitize their day-to-day processes. As more technology companies enter this space, finding the perfect software system to run a business can be daunting. While some dealers may prefer...

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Marketing Online: Best way to generate reviews? Just ask

November 30, 2018 | Comments Off on Marketing Online: Best way to generate reviews? Just ask

November 26/December 3, 2018: Volume 34, Issue 12 By Reginald Tucker In this modern age of social media, it has become increasingly important for specialty retailers to effectively engage with consumers online. This not only applies to executing digital marketing initiatives relative to lead generation at the start of the product research phase, but also at the very end of the shopping cycle once the installation has been completed. Experts like Taylor Cutler, digital marketing...

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Technology: Latest CRM systems help flooring dealers find, manage leads

September 24, 2018 | Comments Off on Technology: Latest CRM systems help flooring dealers find, manage leads

September 17/24, 2018: Volume 34, Issue 7 By Lindsay Baillie Lead generation and management tools are becoming more important as consumers continue to start their purchasing journeys online. Whether a consumer finds a dealer via digital marketing, a TV commercial or a newspaper ad, these customer relationship management (CRM) systems help flooring retailers find and organize relevant leads as well as stay on top of their consumer’s projects from expected product delivery dates to when...

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Xpress Global Systems opens new service center

June 19, 2018 | Comments Off on Xpress Global Systems opens new service center

Chattanooga, Tenn.–Xpress Global Systems, LLC (XGS) has opened a new, 68,500-square-foot service center in Lakeland, Fla. According to Darrel Harris, CEO, the new facility allows XGS to more efficiently service a greater footprint in Florida. “Analysis showed us that a much larger, more modern facility in Lakeland would provide better service to our valued customers and allow us to improve efficiencies,” Harris stated. “The Lakeland facility fits well with our expansion plans in the Florida...

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