FloorForce: The ‘all-in-one’ partner

September 20, 2019 | Comments Off on FloorForce: The ‘all-in-one’ partner

September 16/23, 2019: Volume 35, Issue 7 By Lindsay Baillie   (Editor’s note: This is the fourth installment in a series detailing how flooring dealers are enhancing their digital presence by partnering with FloorForce.)   FloorForce has redesigned Carpeting by Mike’s website so that it seamlessly flows with Mohawk’s site. When Carpeting by Mike began its partnership with FloorForce in 2017, after meeting through Mohawk’s Omnify, the flooring store said it was blown away by...

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Technology: System integration makes business a breeze

September 6, 2019 | Comments Off on Technology: System integration makes business a breeze

September 2/9, 2019: Volume 35, Issue 6 By Lindsay Baillie   QPro offers B2B and API integrations to streamline business operations. Technology can be confusing, especially when you look at the nitty gritty of what makes up a software program. A lot of pieces go into creating a program that has the ultimate goal of making the software user’s life easier. One specific component of flooring software designed to streamline business processes is system integration....

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FloorForce: Taking it to another level

September 6, 2019 | Comments Off on FloorForce: Taking it to another level

September 2/9, 2019: Volume 35, Issue 6 By Lindsay Baillie   FloorForce has helped Yates Flooring Center use social media more effectively, including Facebook advertising. (Editor’s note: This is the third installment in a series detailing how flooring dealers are enhancing their digital presence by partnering with FloorForce.) National Flooring Alliance member Yates Flooring Center in Lubbock, Texas, began its partnership with FloorForce three years ago. Today, the company is a member of FloorForce’s advisory board....

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Dealers continue to see value in Mohawk’s Omnify program

June 14, 2019 | Comments Off on Dealers continue to see value in Mohawk’s Omnify program

June 10/17, 2019: Volume 34, Issue 26 By Lindsay Baillie   Almost three years ago Mohawk launched Omnify, an omni-channel solution that aims to simplify digital marketing by capturing and tracking leads while also streamlining social media publishing and search engine marketing. Today, Omnify works in conjunction with many of Mohawk’s other initiatives including its revamped Five Star program as well as Edge, its new go-to-market strategy. Many Mohawk dealers adopted Omnify when the manufacturer...

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Technology: Top 10 tips for choosing the right software

June 13, 2019 | Comments Off on Technology: Top 10 tips for choosing the right software

June 10/17, 2019: Volume 34, Issue 26 By Lindsay Baillie   Selecting the ideal software for a flooring business should not be done in haste. That is according to several software manufacturers that urge dealers to take their time getting to know and understand the ins and outs of each system. New software—whether it is a store’s first system or simply taking the place of an existing program—often requires a dealer to invest time and...

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A look back at 2018’s top introductions

May 6, 2019 | Comments Off on A look back at 2018’s top introductions

April 29/May 6, 2019: Volume 34, Issue 24 By Lindsay Baillie and Ken Ryan   In a marketplace plagued by “me-too” products, it is up to manufacturers to develop standout flooring. Whether it’s carpet, hardwood, laminate, tile or resilient, suppliers have had to step up their game in style, design and performance to excite flooring dealers and customers alike. In 2018, the industry saw a plethora of new products enter the scene. Following is an...

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Tech companies serve up digital solutions at TISE

March 11, 2019 | Comments Off on Tech companies serve up digital solutions at TISE

March 4/11, 2019: Volume 34, Issue 20 By Lindsay Baillie   Flooring software systems were not the only digital innovations present at this year’s show. Several tech companies—Creating Your Space, Floor Force, Retail Lead Management and Podium, to name a few—introduced updates to programs designed to assist dealers with website development and management, lead generation and CRM. Creating Your Space put the spotlight on its Visual AR collection, a package of tools allowing flooring dealers...

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Technology: Flooring software aims to provide intelligence, increase productivity

March 11, 2019 | Comments Off on Technology: Flooring software aims to provide intelligence, increase productivity

March 4/11, 2019: Volume 34, Issue 20 By Lindsay Baillie   Las Vegas—The show floor at The International Surface Event (TISE) is packed with just about everything a flooring dealer needs to be successful in the coming year. Beyond viewing product and tool innovations, retailers have the opportunity to learn more about the various flooring-specific software companies that are looking to help the industry streamline processes and make more money. Some of the latest software...

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AdHawk acquires FloorForce

January 28, 2019 | Comments Off on AdHawk acquires FloorForce

January 21/28, 2019: Volume 34, Issue 17 Merger creates flooring industry’s first directory and consumer-centric platform By Steven Feldman New York—AdHawk, a 3-year-old company founded by ex-Googlers that helps businesses optimize their digital advertising campaigns, has acquired FloorForce, the largest digital marketing agency and website platform for the flooring industry. The acquisition is part of AdHawk’s larger strategy to expand its presence in the flooring industry. Its first product, flooringstores.com, is designed to equip retailers...

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Technology: 10 advantages to using flooring-specific software

December 21, 2018 | Comments Off on Technology: 10 advantages to using flooring-specific software

December 24/31, 2018: Volume 34, Issue 15 By Lindsay Baillie   Technology has changed all aspects of retail. Not only are consumers able to conduct research online, but dealers are able to market to customers and capture leads digitally. What’s more, technology has allowed retailers to completely digitize their day-to-day processes. As more technology companies enter this space, finding the perfect software system to run a business can be daunting. While some dealers may prefer...

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