MFA seeks to set the pace for WPC

July 31, 2017 | Comments Off on MFA seeks to set the pace for WPC

New association created to establish standards for nascent composite core category FCNews Ultimate Guide to WPC: July 17/24, 2017   The laminate flooring industry has NALFA, while NWFA sets standards in wood manufacturing and installation. RFCI covers the resilient sector; carpet has CRI. So when it came time to launching an association that would begin setting standards for the WPC/composite core segment, several industry leaders took the lead in creating MFA—the Multilayer Flooring Association. Officially...

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WPC: Common ways to lay it down

July 31, 2017 | Comments Off on WPC: Common ways to lay it down

FCNews Ultimate Guide to WPC: July 17/24, 2017   While WPC-type products may be relatively new to the flooring industry, many boards can be installed using existing installation methods. Of course, installers are advised to follow the manufacturer’s recommendations for their specific product lines. Following are some tips and installation guidelines specific to COREtec plank and tile flooring. (In 2014, COREtec Plus transitioned from a drop & lock glueless profile to an angle/tap glueless profile.)...

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Dealers get creative in their positioning

July 31, 2017 | Comments Off on Dealers get creative in their positioning

FCNews Ultimate Guide to WPC: July 17/24, 2017 By Ken Ryan   Flooring retailers often talk about the persuasive effect a good story has on selling a product. With WPC/rigid core, they not only have a good story to tell, they have a means to demonstrate its waterproof properties. As the product category evolves, the way flooring dealers treat these products in their stores will change accordingly. Most certainly they will add more space. That...

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Interview: Piet Dossche, the ‘father of WPC,’ mulls the evolving composite core landscape

July 31, 2017 | Comments Off on Interview: Piet Dossche, the ‘father of WPC,’ mulls the evolving composite core landscape

FCNews Ultimate Guide to WPC: July 17/24, 2017   In the mid-1990s, Pergo paved the way for a brand new category—laminate flooring—in the U.S. market. Initially, the category generated a lot of buzz and excitement (and perhaps some overzealous product claims) before experiencing a fairly rapid shakeout of players. During that same decade, other innovators such as Anderson and Mannington introduced the industry to rustic and hand-scraped floors. Not too long after that, virtually every...

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Distributors rally around WPC, rigid core

July 31, 2017 | Comments Off on Distributors rally around WPC, rigid core

FCNews Ultimate Guide to WPC: July 17/24, 2017 By Ken Ryan   Flooring distributors have seen hot product categories before. In 1994, Pergo laminate flooring was introduced to the U.S. market and soon the category was ablaze. Alas, while laminate zoomed in the retail channel it never cracked builder or commercial in a meaningful way due to inherent limitations and perhaps a little overselling of its purported performance attributes. “It went from zero to $1...

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‘Waterproof’ flooring category creates watershed moment

July 31, 2017 | Comments Off on ‘Waterproof’ flooring category creates watershed moment

FCNews Ultimate Guide to WPC: July 17/24, 2017 By Ken Ryan   Not so long ago the terms rigid core and multilayer flooring, and the acronym WPC would have had even the most astute flooring retailers scratching their heads. Today, these subsegments of luxury vinyl tile have created new revenue streams for dealers. According to FCNews research, LVT, WPC and rigid core products made up more than half the dollars generated by the resilient flooring...

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Resilient: The next evolution of Stainmaster—PetProtect LVT

July 10, 2017 | Comments Off on Resilient: The next evolution of Stainmaster—PetProtect LVT

July 3/10: Volume 32, Issue 2 By Ken Ryan   For more than three decades, Invista’s Stainmaster has enjoyed the prestige of being arguably the most recognizable brand in flooring, a name synonymous with fiber durability and stain protection. In recent years, Invista has built on that heritage with the launch of PetProtect. Designed with pets in mind, the Stainmaster PetProtect carpet and cushion system resonated with consumers and pet owners for its ability to...

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Raskin Industries expands via To Market acquisition

July 10, 2017 | Comments Off on Raskin Industries expands via To Market acquisition

Objective is to bring proprietary products to array of channels July 3/10: Volume 32, Issue 2 By Steven Feldman   New York—Raskin Industries earlier this year acquired the assets of To Market, a direct-to-design chain supplier, and will work in concert with company founder and industry icon Phil Wexler to continue developing unique, proprietary products that offer more profitability. The acquisition of To Market, which specializes in LVT but also sells recycled rubber and cork,...

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Resilient: LVT, WPC continue to seize market share

July 5, 2017 | Comments Off on Resilient: LVT, WPC continue to seize market share

June 26: Volume 32, Issue 1 By Lindsay Baillie   The resilient category continues to assert itself as a force to be reckoned with as it continues to generate substantial growth. FCNews research shows resilient sales in 2016 climbed to $3.499 billion (not including rubber), an increase of 19.7% over 2015’s $2.924 billion. This rise is almost four times the growth of the entire industry, which gained 5.1% last year. In terms of volume, the...

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Scoring flooring: Industry stats for 2016

July 5, 2017 | Comments Off on Scoring flooring: Industry stats for 2016

June 26: Volume 32, Issue 1   The flooring industry in 2016 continued its recovery from The Great Recession. While growth rates pale in comparison to the mid-2000s heydays, the industry last year continued to post steady gains across the board with increases of 5.1% in dollars and 3.8% in volume. This comes on the heels of 4.4% growth in dollars and 3.2% in volume in 2015; 3.6% growth in dollars and 1.8% in volume...

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