Resilient: LVT—A five-tool player that’s finding comfort in virtually all segments

October 17, 2017 | Comments Off on Resilient: LVT—A five-tool player that’s finding comfort in virtually all segments

October 9/16, 2017: Volume 32, Issue 9 By Ken Ryan   In baseball, a five-tool player excels at all the fundamentals. In flooring, that five-tool “player” would be LVT—a rare product rich in features and versatility suitable for virtually all commercial and residential segments—from Courtyard Marriott hotel rooms to residential basements. LVT (including WPC and rigid core products) has been growing at a double-digit rate for the past several years, during which time it has...

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‘Pillars’ fortify Karndean’s corporate culture

September 15, 2017 | Comments Off on ‘Pillars’ fortify Karndean’s corporate culture

September 11/18, 2017: Volume 32, Issue 7 By Ken Ryan   In its 40-plus years, Karndean Designflooring has developed and maintained a closeness whereby every person has a voice. Even as it grew the company never lost sight of the importance of empowerment, where everyone from CEO Larry Browder to the warehouse worker had a say. That corporate culture led Karndean to roll out its “4 Pillars” initiative, which covers product, selection, service and brand....

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Distributors give thumbs up to Raskin’s Acrylx

August 7, 2017 | Comments Off on Distributors give thumbs up to Raskin’s Acrylx

July 31/Aug. 7: Volume 31, Issue 4 By Ken Ryan As the WPC/rigid core subsegment of LVT continues to rise in popularity, flooring distributors are looking to get in on the action by partnering with suppliers who can deliver best-in-class looks. Raskin Industries’ Acrylx, a solid surface waterproof floor, fits that bill, they say. “We are amazed by the rapid industry shift to the rigid category and were lucky enough to partner with Raskin early...

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Resilient: State of the industry—LVT, WPC remain primary drivers of category growth

August 7, 2017 | Comments Off on Resilient: State of the industry—LVT, WPC remain primary drivers of category growth

July 31/Aug. 7: Volume 31, Issue 4 By Lindsay Baillie The resilient category continues to follow its blazing path from 2016 with aggressive growth just six months into 2017. Industry observers attribute this activity once again to the industry’s “darlings”—LVT, WPC and rigid core. Based on FCNews research, LVT and its subcategories accounted for 42.3% of residential volume and 67.6% of residential dollars in 2016. Observers expect numbers in 2017 to reflect similar—if not more—control...

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The ABCs of WPC

July 31, 2017 | Comments Off on The ABCs of WPC

FCNews Ultimate Guide to WPC: July 17/24, 2017   WPC—it goes by several different names depending on to whom you are speaking. Some say it translates as “wood plastic/polymer composite,” while others believe it stands for “waterproof core.” Either way you define it, many would agree this relatively new category represents a game-changing product that has generated excitement and, more importantly, additional sales opportunities for retailers and distributors. As the WPC category gains steam, however,...

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MFA seeks to set the pace for WPC

July 31, 2017 | Comments Off on MFA seeks to set the pace for WPC

New association created to establish standards for nascent composite core category FCNews Ultimate Guide to WPC: July 17/24, 2017   The laminate flooring industry has NALFA, while NWFA sets standards in wood manufacturing and installation. RFCI covers the resilient sector; carpet has CRI. So when it came time to launching an association that would begin setting standards for the WPC/composite core segment, several industry leaders took the lead in creating MFA—the Multilayer Flooring Association. Officially...

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WPC: Common ways to lay it down

July 31, 2017 | Comments Off on WPC: Common ways to lay it down

FCNews Ultimate Guide to WPC: July 17/24, 2017   While WPC-type products may be relatively new to the flooring industry, many boards can be installed using existing installation methods. Of course, installers are advised to follow the manufacturer’s recommendations for their specific product lines. Following are some tips and installation guidelines specific to COREtec plank and tile flooring. (In 2014, COREtec Plus transitioned from a drop & lock glueless profile to an angle/tap glueless profile.)...

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Dealers get creative in their positioning

July 31, 2017 | Comments Off on Dealers get creative in their positioning

FCNews Ultimate Guide to WPC: July 17/24, 2017 By Ken Ryan   Flooring retailers often talk about the persuasive effect a good story has on selling a product. With WPC/rigid core, they not only have a good story to tell, they have a means to demonstrate its waterproof properties. As the product category evolves, the way flooring dealers treat these products in their stores will change accordingly. Most certainly they will add more space. That...

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Interview: Piet Dossche, the ‘father of WPC,’ mulls the evolving composite core landscape

July 31, 2017 | Comments Off on Interview: Piet Dossche, the ‘father of WPC,’ mulls the evolving composite core landscape

FCNews Ultimate Guide to WPC: July 17/24, 2017   In the mid-1990s, Pergo paved the way for a brand new category—laminate flooring—in the U.S. market. Initially, the category generated a lot of buzz and excitement (and perhaps some overzealous product claims) before experiencing a fairly rapid shakeout of players. During that same decade, other innovators such as Anderson and Mannington introduced the industry to rustic and hand-scraped floors. Not too long after that, virtually every...

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Distributors rally around WPC, rigid core

July 31, 2017 | Comments Off on Distributors rally around WPC, rigid core

FCNews Ultimate Guide to WPC: July 17/24, 2017 By Ken Ryan   Flooring distributors have seen hot product categories before. In 1994, Pergo laminate flooring was introduced to the U.S. market and soon the category was ablaze. Alas, while laminate zoomed in the retail channel it never cracked builder or commercial in a meaningful way due to inherent limitations and perhaps a little overselling of its purported performance attributes. “It went from zero to $1...

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