Congoleum’s Cleo brand pulls out all the stops in 2019

April 22, 2019 | Comments Off on Congoleum’s Cleo brand pulls out all the stops in 2019

April 15/22, 2019: Volume 34, Issue 23 By Lindsay Baillie   The new Cleo Home Collection display, with its linear design, is slightly smaller than the Cleo Home Studio display. Congoleum first previewed its standalone Cleo Home brand during The International Surface Event in Las Vegas in 2018. One year later, the brand is making a name for itself in the saturated resilient market. “While Congoleum has a long and proud history of innovation in...

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Sheet: Original waterproof flooring proves it has staying power

April 8, 2019 | Comments Off on Sheet: Original waterproof flooring proves it has staying power

April 1/8, 2019: Volume 34, Issue 22 By Ken Ryan   With so much attention focused on the LVT category and its growing WPC/SPC sub-segments, the sheet vinyl segment has managed to fly under the radar as perhaps the most multi-functional, economical, waterproof floor in the industry today. Once deemed a commodity—and a substitute for other flooring options—sheet vinyl has elevated its stature on the strength of improved visuals and construction. Some flooring observers call sheet...

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Southwind dealers sing the company’s praises

February 22, 2019 | Comments Off on Southwind dealers sing the company’s praises

February 18/25, 2019: Volume 34, Issue 19 By Ken Ryan   Among mid-sized carpet mills, Southwind stands out for the way it has aggressively expanded into the hard surfaces arena. In three years, hard surface—LVT, WPC and hardwood—has gone from zero to an estimated 60% of Southwind’s overall business, and flooring dealers are quick to praise the Dalton-based company on the merits of product innovation, unwavering service and promptness. Specialty dealers who spoke with FCNews were...

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Resilient Surfaces coverage: New displays, products aim to simplify congested category

February 7, 2019 | Comments Off on Resilient Surfaces coverage: New displays, products aim to simplify congested category

February 4/11, 2019: Volume 34, Issue 18 By Lindsay Baillie     Las Vegas—In a category consumed by acronyms and new products, resilient flooring manufacturers are concentrating on making their products simpler to sell in 2019. At The International Surface Event (TISE) held here last month, manufacturers showcased their latest sheet, LVT and WPC/SPC introductions alongside brand new displays. Many of the new displays aim to create destinations for retail sales associates, making it easier...

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Exclusive interview: A closer look at Armstrong Flooring today

February 7, 2019 | Comments Off on Exclusive interview: A closer look at Armstrong Flooring today

February 4/11, 2019: Volume 34, Issue 18   Within the past five years, Armstrong Flooring has developed several strategic initiatives to strengthen the business. Among these moves included separating from the ceilings business, exiting the laminate segment, reconfiguring some of its distributor partnerships and alliances, and, more recently, selling its wood flooring operations to American Industrial Partners (AIP). FCNews publisher Steve Feldman and Reginald Tucker, managing editor, sat down with Don Maier, Armstrong Flooring president and...

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SPC: New kid on the block

February 7, 2019 | Comments Off on SPC: New kid on the block

January 21/28, 2019: Volume 34, Issue 17 By Ken Ryan The luxury vinyl flooring category has enjoyed multiple years of double-digit growth, starting with LVT, transitioning to LVT/WPC and finally with SPC entering the fray. SPC, or solid polymer core, is a rigid core product poised to lead this resilient subsegment in 2019. Indeed, many flooring observers view SPC as an improved version of traditional vinyl flooring—faster and easier to manufacture than WPC and, therefore,...

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Cali Brands grows, evolves, disrupts

January 14, 2019 | Comments Off on Cali Brands grows, evolves, disrupts

January 7/14, 2019: Volume 34, Issue 16 By Steven Feldman   San Diego—Cali Brands, the company formerly known as Cali Bamboo, is growing faster than a weed after a rain shower on a sunny day. The company continues to evolve its product portfolio, adding vinyl, rigid core wood and engineered European hardwood to the mix while staying true to its sustainability mission and “green to the core’’ roots. Bamboo is still an important part of...

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Adura system: A one-stop selling solution

January 14, 2019 | Comments Off on Adura system: A one-stop selling solution

January 7/14, 2019: Volume 34, Issue 16 By Lindsay Baillie   Mannington’s Adura Selling Solution display was created with the specialty retailer in mind. Offering over 80 styles in three LVT constructions, the eye-catching, functional merchandiser is designed to help consumers find the style they like while the RSA assists with choosing the construction that is best for their home. The creation of the Adura Selling Solution was a two-year journey, according to Jimmy Tuley,...

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Resilient: Raskin’s Acrylx covers all the bases

January 14, 2019 | Comments Off on Resilient: Raskin’s Acrylx covers all the bases

January 7/14, 2019: Volume 34, Issue 16 By Nicole Murray   It’s not an exaggeration to say Acrylx—Raskin’s waterproof, rigid core collection—has been a godsend for retailers. Many flooring dealers who have achieved success with the line cite its deep offerings and high conversion rate. Acrylx contains five subcategories with varying price points ranging from entry level to higher end in order to reach a broad array of consumers and their budgetary needs. Those subcategories...

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Resilient: LVT, WPC clamor for more showroom floor space

January 14, 2019 | Comments Off on Resilient: LVT, WPC clamor for more showroom floor space

January 7/14, 2019: Volume 34, Issue 16 By Lindsay Baillie   A common challenge independent flooring retailers face is how and where to merchandise various product categories. With the increased popularity of LVT, WPC and rigid core flooring, showroom placement has become even more strategic. “When LVT and WPC first came out we just kind of fit them into the showroom,” said Richard Scherzer, owner, About Floors N More, Jacksonville, Fla. “Now the category is...

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