Resilient Surfaces coverage: New displays, products aim to simplify congested category

February 7, 2019 | Comments Off on Resilient Surfaces coverage: New displays, products aim to simplify congested category

February 4/11, 2019: Volume 34, Issue 18 By Lindsay Baillie     Las Vegas—In a category consumed by acronyms and new products, resilient flooring manufacturers are concentrating on making their products simpler to sell in 2019. At The International Surface Event (TISE) held here last month, manufacturers showcased their latest sheet, LVT and WPC/SPC introductions alongside brand new displays. Many of the new displays aim to create destinations for retail sales associates, making it easier...

Read More

Exclusive interview: A closer look at Armstrong Flooring today

February 7, 2019 | Comments Off on Exclusive interview: A closer look at Armstrong Flooring today

February 4/11, 2019: Volume 34, Issue 18   Within the past five years, Armstrong Flooring has developed several strategic initiatives to strengthen the business. Among these moves included separating from the ceilings business, exiting the laminate segment, reconfiguring some of its distributor partnerships and alliances, and, more recently, selling its wood flooring operations to American Industrial Partners (AIP). FCNews publisher Steve Feldman and Reginald Tucker, managing editor, sat down with Don Maier, Armstrong Flooring president and...

Read More

SPC: New kid on the block

February 7, 2019 | Comments Off on SPC: New kid on the block

January 21/28, 2019: Volume 34, Issue 17 By Ken Ryan The luxury vinyl flooring category has enjoyed multiple years of double-digit growth, starting with LVT, transitioning to LVT/WPC and finally with SPC entering the fray. SPC, or solid polymer core, is a rigid core product poised to lead this resilient subsegment in 2019. Indeed, many flooring observers view SPC as an improved version of traditional vinyl flooring—faster and easier to manufacture than WPC and, therefore,...

Read More

Cali Brands grows, evolves, disrupts

January 14, 2019 | Comments Off on Cali Brands grows, evolves, disrupts

January 7/14, 2019: Volume 34, Issue 16 By Steven Feldman   San Diego—Cali Brands, the company formerly known as Cali Bamboo, is growing faster than a weed after a rain shower on a sunny day. The company continues to evolve its product portfolio, adding vinyl, rigid core wood and engineered European hardwood to the mix while staying true to its sustainability mission and “green to the core’’ roots. Bamboo is still an important part of...

Read More

Adura system: A one-stop selling solution

January 14, 2019 | Comments Off on Adura system: A one-stop selling solution

January 7/14, 2019: Volume 34, Issue 16 By Lindsay Baillie   Mannington’s Adura Selling Solution display was created with the specialty retailer in mind. Offering over 80 styles in three LVT constructions, the eye-catching, functional merchandiser is designed to help consumers find the style they like while the RSA assists with choosing the construction that is best for their home. The creation of the Adura Selling Solution was a two-year journey, according to Jimmy Tuley,...

Read More

Resilient: Raskin’s Acrylx covers all the bases

January 14, 2019 | Comments Off on Resilient: Raskin’s Acrylx covers all the bases

January 7/14, 2019: Volume 34, Issue 16 By Nicole Murray   It’s not an exaggeration to say Acrylx—Raskin’s waterproof, rigid core collection—has been a godsend for retailers. Many flooring dealers who have achieved success with the line cite its deep offerings and high conversion rate. Acrylx contains five subcategories with varying price points ranging from entry level to higher end in order to reach a broad array of consumers and their budgetary needs. Those subcategories...

Read More

Resilient: LVT, WPC clamor for more showroom floor space

January 14, 2019 | Comments Off on Resilient: LVT, WPC clamor for more showroom floor space

January 7/14, 2019: Volume 34, Issue 16 By Lindsay Baillie   A common challenge independent flooring retailers face is how and where to merchandise various product categories. With the increased popularity of LVT, WPC and rigid core flooring, showroom placement has become even more strategic. “When LVT and WPC first came out we just kind of fit them into the showroom,” said Richard Scherzer, owner, About Floors N More, Jacksonville, Fla. “Now the category is...

Read More

Armstrong Flooring leverages domestic resilient capacity

January 14, 2019 | Comments Off on Armstrong Flooring leverages domestic resilient capacity

January 7/14, 2019: Volume 34, Issue 16 By Reginald Tucker   Amidst all the uncertainty surrounding the impact of tariffs on imports from China, Armstrong Flooring is moving to boost the intrinsic benefits of domestic resilient flooring capacity. This move comes on the heels of its recent decision to sell its wood flooring operations (FCNews, Nov. 12/19, 2018). “We’ve been ramping up volume in the Stillwater, Okla., plant, which we repurposed last fall, and we...

Read More

Executive forecast: Resilient—Rigid core, WPC-type products are expected to maintain upward trajectory

December 14, 2018 | Comments Off on Executive forecast: Resilient—Rigid core, WPC-type products are expected to maintain upward trajectory

December 10/17, 2018: Volume 34, Issue 14 By Lindsay Baillie   Despite uncertainty around U.S. tariffs on Chinese imports and the projected slowdown in housing starts, resilient manufacturers are confident heading into 2019. LVT, WPC and SPC segments are expected to continue to lead the category to another year of double digit growth, capturing more market share. Many manufacturers are launching new designs and technologies to take the category to the next level.   Thomas...

Read More

Resilient: Suppliers raise the bar on surface protection

November 30, 2018 | Comments Off on Resilient: Suppliers raise the bar on surface protection

November 26/December 3, 2018: Volume 34, Issue 12 By Lindsay Baillie A floor’s design is only as good as its protective wear layer. A consumer can love the look of her new floor, but if that floor starts to show scratches and scuffs, she won’t be in love for long. To keep floors looking newer for longer periods of time, flooring manufacturers are developing innovations in surface protection for resilient flooring. Following are various surface...

Read More