Merchandising: Dealers put waterproof front and center

July 29, 2019 | Comments Off on Merchandising: Dealers put waterproof front and center

July 22/29, 2019: Volume 35, Issue 3 By Ken Ryan When Craig Phillips, owner of Barrington Carpet in Akron, Ohio, purchased a Carpet Country location in January, he wasted no time in transforming the space to reflect the realities of 2019. “We shrunk our carpet area by 30% and moved all of our vinyl plank and tile products to the front of the store in the most prime real estate,” Phillips explained. “We highlight the...

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Pergo ad campaign preps dealers for a surge

July 12, 2019 | Comments Off on Pergo ad campaign preps dealers for a surge

July 8/15, 2019: Volume 35, Issue 2 By Reginald Tucker   Mohawk first sought to whet the appetites of its dealer partners with the official rollout if its Pergo-branded Extreme LVT line at last year’s Edge Summit (FCNews, Dec. 10/17, 2018). Now, with nearly 1,500 Pergo Extreme displays firmly planted in Mohawk Edge dealer showrooms across the country, the company is ready to kick off an integrated consumer advertising campaign designed to deliver shoppers to...

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Resilient: LVT, WPC, SPC bulldoze the competition

July 1, 2019 | Comments Off on Resilient: LVT, WPC, SPC bulldoze the competition

June 24/July 1, 2019: Volume 35, Issue 1 By Lindsay Baillie   Industry observers will not be surprised to hear that the resilient category had another spectacular year of growth in both sales and volume. FCNews research shows the category generated $4.916 billion in sales (not including rubber) in 2018—an industry-leading 23.1% increase over 2017’s $3.993 billion. In terms of volume, the category accounted for 4.373 billion square feet (not including rubber) at the first...

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Rigid core revolution: Segment seizes market share indiscriminately

June 13, 2019 | Comments Off on Rigid core revolution: Segment seizes market share indiscriminately

June 10/17, 2019: Volume 34, Issue 26 By Lindsay Baillie   The resilient flooring category is on course to have another stellar year of growth, thanks in part to the excitement surrounding WPC and SPC products. However, some resilient manufacturers say much of the new growth will stem from SPC instead of WPC sales. As WPC gets its own dose of cannibalization, SPC is expected to continue taking market share from just about everywhere and...

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Resilient: LVT, WPC battle for commercial market share

May 31, 2019 | Comments Off on Resilient: LVT, WPC battle for commercial market share

May 27/June 3, 2019: Volume 34, Issue 25 By Lindsay Baillie   It’s well documented that WPC continues to take market share from other resilient flooring options—as well as competing hard surfaces—specifically in the residential market. Now we are witnessing a battle for share in commercial applications. This trend shows no signs of slowing down as flooring executives, such as Thomas Baert, president, CFL Flooring, predict WPC and other rigid products will continue to expand...

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Dealers praise Karndean’s focus on design

May 20, 2019 | Comments Off on Dealers praise Karndean’s focus on design

May 13/20, 2019: Volume 34, Issue 25 By Lindsay Baillie   Karndean’s Art Select in Reclaimed Chestnut provides dealers with unique visuals to offer clients. If a manufacturer is going to compete in the resilient flooring category it must possess top-notch products backed by performance, design and service. According to several flooring dealers, Karndean Designflooring is doing just that—and more. With “design” strategically placed in the center of its name, there is no surprise that...

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A look back at 2018’s top introductions

May 6, 2019 | Comments Off on A look back at 2018’s top introductions

April 29/May 6, 2019: Volume 34, Issue 24 By Lindsay Baillie and Ken Ryan   In a marketplace plagued by “me-too” products, it is up to manufacturers to develop standout flooring. Whether it’s carpet, hardwood, laminate, tile or resilient, suppliers have had to step up their game in style, design and performance to excite flooring dealers and customers alike. In 2018, the industry saw a plethora of new products enter the scene. Following is an...

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Congoleum’s Cleo brand pulls out all the stops in 2019

April 22, 2019 | Comments Off on Congoleum’s Cleo brand pulls out all the stops in 2019

April 15/22, 2019: Volume 34, Issue 23 By Lindsay Baillie   The new Cleo Home Collection display, with its linear design, is slightly smaller than the Cleo Home Studio display. Congoleum first previewed its standalone Cleo Home brand during The International Surface Event in Las Vegas in 2018. One year later, the brand is making a name for itself in the saturated resilient market. “While Congoleum has a long and proud history of innovation in...

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Sheet: Original waterproof flooring proves it has staying power

April 8, 2019 | Comments Off on Sheet: Original waterproof flooring proves it has staying power

April 1/8, 2019: Volume 34, Issue 22 By Ken Ryan   With so much attention focused on the LVT category and its growing WPC/SPC sub-segments, the sheet vinyl segment has managed to fly under the radar as perhaps the most multi-functional, economical, waterproof floor in the industry today. Once deemed a commodity—and a substitute for other flooring options—sheet vinyl has elevated its stature on the strength of improved visuals and construction. Some flooring observers call sheet...

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Southwind dealers sing the company’s praises

February 22, 2019 | Comments Off on Southwind dealers sing the company’s praises

February 18/25, 2019: Volume 34, Issue 19 By Ken Ryan   Among mid-sized carpet mills, Southwind stands out for the way it has aggressively expanded into the hard surfaces arena. In three years, hard surface—LVT, WPC and hardwood—has gone from zero to an estimated 60% of Southwind’s overall business, and flooring dealers are quick to praise the Dalton-based company on the merits of product innovation, unwavering service and promptness. Specialty dealers who spoke with FCNews were...

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