Ceramic: Lower consumption keeps growth rates in check

July 1, 2019 | Comments Off on Ceramic: Lower consumption keeps growth rates in check

June 24/July 1, 2019: Volume 35, Issue 1 By Megan Salzano   For the ninth consecutive year since the fallout of the Great Recession, the U.S. ceramic tile market registered growth. However, the growth witnessed in 2018 was not on par with the 5%-6% increase the category experienced in both volume and sales since 2016. In fact, many industry observers noted a significant slowdown in 2018. “In the past year, we saw growth in both...

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Laminate: Segment feels heat from hard surface counterparts

July 1, 2019 | Comments Off on Laminate: Segment feels heat from hard surface counterparts

June 24/July 1, 2019: Volume 35, Issue 1 By Reginald Tucker   Fierce competition from alternative hard surface categories—combined with a diminished number of laminate displays in many independent specialty retail showrooms across the country—kept the category’s growth in check for much of 2018. FCNews research shows laminate flooring sales dipped to just over $1.103 billion last year, a 1.7% decrease from 2017. It also represents the second consecutive year of sales declines in the...

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Wood: Price hikes, look-alikes squeeze profit margins

July 1, 2019 | Comments Off on Wood: Price hikes, look-alikes squeeze profit margins

June 24/July 1, 2019: Volume 35, Issue 1 By Reginald Tucker   While several major hardwood flooring manufacturers reported modest sales increases in 2018, many will admit that profit margins were a bit tighter than they would have liked. That’s due in large part to numerous price increases enacted last year in response to rising lumber and energy costs. On top of that, portions of the category—particularly entry-level products—faced pricing pressures from the surging popularity...

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Resilient: LVT, WPC, SPC bulldoze the competition

July 1, 2019 | Comments Off on Resilient: LVT, WPC, SPC bulldoze the competition

June 24/July 1, 2019: Volume 35, Issue 1 By Lindsay Baillie   Industry observers will not be surprised to hear that the resilient category had another spectacular year of growth in both sales and volume. FCNews research shows the category generated $4.916 billion in sales (not including rubber) in 2018—an industry-leading 23.1% increase over 2017’s $3.993 billion. In terms of volume, the category accounted for 4.373 billion square feet (not including rubber) at the first...

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Carpet: Dominance of LVT stifles soft surface growth

July 1, 2019 | Comments Off on Carpet: Dominance of LVT stifles soft surface growth

June 24/July 1, 2019: Volume 35, Issue 1 By Ken Ryan   Constrained by multiple interest rate hikes, carpet price increases and the continued onslaught of the LVT segment, the carpet industry experienced deficits across residential sales/volume and commercial sales/volume in 2018, marking the first time since 2010 that the segment finished in the red in sales and volume. FCNews research showed overall carpet sales fell 0.5% in 2018 to $8.785 billion, while volume (including...

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Scoring flooring: Industry stats for 2018

July 1, 2019 | Comments Off on Scoring flooring: Industry stats for 2018

June 24/July 1, 2019: Volume 35, Issue 1   The flooring industry as a whole in 2018 continued on its slow but steady growth curve in terms of dollars—a journey that began in 2011 and shows no signs of abating. The growth is led by the resilient category in general and the waterproof subsegment in particular, which is basically carrying the floor covering industry on its back. That’s the good news. The not-so-good news is...

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Installation: Underlayments = solutions + add-on opportunities

June 14, 2019 | Comments Off on Installation: Underlayments = solutions + add-on opportunities

June 10/17, 2019: Volume 34, Issue 26 By Megan Salzano   Sundry products such as underlayments and subfloor levelers are often overlooked by the consumer but play a vital role in the successful completion of any flooring installation. Furthermore, they also provide the retailer with upselling opportunities. As such, it is squarely on the shoulders of the retail sales associate to convey the pivotal role these products play when it comes to the final outcome...

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Laminate: Latest looks aim to excite today’s consumers

June 14, 2019 | Comments Off on Laminate: Latest looks aim to excite today’s consumers

June 10/17, 2019: Volume 34, Issue 26 By Reginald Tucker   In the battle to regain market share lost to red-hot categories such as LVT, WPC and SPC, laminate flooring suppliers have raised the ante in terms of performance—particularly the product’s water- and dent-resistant attributes. But they are also seeking to generate attention—and, by extension, more real estate on the showroom floor—by kicking things up a notch or two in the aesthetics department. To that...

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Dealers continue to see value in Mohawk’s Omnify program

June 14, 2019 | Comments Off on Dealers continue to see value in Mohawk’s Omnify program

June 10/17, 2019: Volume 34, Issue 26 By Lindsay Baillie   Almost three years ago Mohawk launched Omnify, an omni-channel solution that aims to simplify digital marketing by capturing and tracking leads while also streamlining social media publishing and search engine marketing. Today, Omnify works in conjunction with many of Mohawk’s other initiatives including its revamped Five Star program as well as Edge, its new go-to-market strategy. Many Mohawk dealers adopted Omnify when the manufacturer...

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Technology: Top 10 tips for choosing the right software

June 13, 2019 | Comments Off on Technology: Top 10 tips for choosing the right software

June 10/17, 2019: Volume 34, Issue 26 By Lindsay Baillie   Selecting the ideal software for a flooring business should not be done in haste. That is according to several software manufacturers that urge dealers to take their time getting to know and understand the ins and outs of each system. New software—whether it is a store’s first system or simply taking the place of an existing program—often requires a dealer to invest time and...

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