Executive forecast: Industry leaders look for continued expansion in 2019

December 14, 2018 | Comments Off on Executive forecast: Industry leaders look for continued expansion in 2019

December 10/17, 2018: Volume 34, Issue 14 By Ken Ryan   After a mostly stellar 2018, flooring executives are hoping for a repeat performance in 2019 on the strength of a still percolating economy and continued innovation in hot product categories such as LVT/WPC/rigid core. Amidst the good times, however, are caution flags in the form of ongoing inflationary challenges —both for raw materials and transportation—and the uncertainty of tariffs on imported goods from China....

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DMX Plastics tackles moisture issues

November 30, 2018 | Comments Off on DMX Plastics tackles moisture issues

November 26/December 3, 2018: Volume 34, Issue 12 By Lindsay Baillie DMX Plastics manufactures dimpled underlayments used primarily in applications where moisture is a problem. The company first started manufacturing dimpled membranes used to protect foundations from water in 2004, and then expanded its portfolio to include flooring underlayments. “Our knowledge in protecting concrete foundations from water has helped us to protect flooring systems from water,” said Steve Sennik, president. “We are now the premier...

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Laticrete looks to pull out all the stops at TISE 2019

November 30, 2018 | Comments Off on Laticrete looks to pull out all the stops at TISE 2019

November 26/December 3, 2018: Volume 34, Issue 12 By Nicole Murray   Laticrete is preparing to showcase its breadth of products at The International Surface Event (TISE) 2019 in Las Vegas. Following is a preview: Laticrete Strata_Heat is an electric radiant floor heating system designed to go under tile and stone flooring. The system uses thermal diffusion technology to uniformly distribute heat through the adhesive, which results in an evenly heated flooring surface. The system...

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Marketing Online: Best way to generate reviews? Just ask

November 30, 2018 | Comments Off on Marketing Online: Best way to generate reviews? Just ask

November 26/December 3, 2018: Volume 34, Issue 12 By Reginald Tucker In this modern age of social media, it has become increasingly important for specialty retailers to effectively engage with consumers online. This not only applies to executing digital marketing initiatives relative to lead generation at the start of the product research phase, but also at the very end of the shopping cycle once the installation has been completed. Experts like Taylor Cutler, digital marketing...

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Wood: Ark Floors sets its sights on strengthening the brand

November 30, 2018 | Comments Off on Wood: Ark Floors sets its sights on strengthening the brand

November 26/December 3, 2018: Volume 34, Issue 12 By Reginald Tucker   Ark Floors is doubling down its efforts to build capacity, expand its product offering and develop customized programs for its customers. The goal, according to Ed Goldberg, national sales and operations manager, is to fortify its position with distributor partners around the country while strengthening awareness of the Ark brand. “Carl Lu, the owner of Ark Floors, told me he wanted to build...

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Ceramic state of the industry: On the heels of a strong year, suppliers brace for change

November 30, 2018 | Comments Off on Ceramic state of the industry: On the heels of a strong year, suppliers brace for change

November 26/December 3, 2018: Volume 34, Issue 12 By K.J. Quinn   The ceramic tile industry can best be described as a two-sided coin: one side shows a business thriving from a healthy economy and consumer preferences trending toward floors resembling or made from natural materials; but on the flip side, a projected decline in new housing starts and unfavorable macroeconomic issues threaten to stymie growth. “I predict that by the end of the year,...

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Resilient: Suppliers raise the bar on surface protection

November 30, 2018 | Comments Off on Resilient: Suppliers raise the bar on surface protection

November 26/December 3, 2018: Volume 34, Issue 12 By Lindsay Baillie A floor’s design is only as good as its protective wear layer. A consumer can love the look of her new floor, but if that floor starts to show scratches and scuffs, she won’t be in love for long. To keep floors looking newer for longer periods of time, flooring manufacturers are developing innovations in surface protection for resilient flooring. Following are various surface...

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Latest California wildfire impacts dealers, distributors

November 30, 2018 | Comments Off on Latest California wildfire impacts dealers, distributors

November 26/December 3, 2018: Volume 34, Issue 12 By Ken Ryan The Northern California Camp Fire blaze, which sparked on Nov. 8 in Butte County, killed 88 people (203 were still listed as missing at the time of publication), burned through 153,336 acres of land and destroyed nearly 14,000 homes and in excess of 4,800 businesses and other structures. It was declared 100% contained on Nov. 25, but not before it claimed at least two...

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Carpet: Mills raise ante on performance, product design

November 30, 2018 | Comments Off on Carpet: Mills raise ante on performance, product design

November 26/December 3, 2018: Volume 34, Issue 12 By Ken Ryan   Innovation came in many forms in 2018. For some carpet mills it was about new tufting technology. For others, it was room visualization tools. In one case, it was about partnering with social influencers of the feline persuasion. It all added up to a year of excitement in a soft surface category that is looking to make headlines of its own after years...

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Mohawk touts sustainability at Greenbuild

November 30, 2018 | Comments Off on Mohawk touts sustainability at Greenbuild

November 26/December 3, 2018: Volume 34, Issue 12 By Steven Feldman   Chicago—The days of flooring manufacturers flocking to Greenbuild en masse may be a thing of the past, but the country’s leading event dedicated to sustainability in the built environment still represents a viable forum for Mohawk Industries to disseminate its message. As such, the company was front and center at the international conference and expo here last month with its various sustainability platforms...

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