Laminate: Managing conflict via private-label strategies

November 13, 2017 | Comments Off on Laminate: Managing conflict via private-label strategies

November 6/13, 2017: Volume 32, Issue 11 By Reginald Tucker   In the ongoing battle between independent flooring retailers and the big boxes, laminate manufacturers have come up with a way to keep their channel partners happy: Develop private-label programs for some of the home centers while awarding specialty dealers with long established brands that carry the greatest brand equity. But this is not a distinction in name only; many of the laminate brands destined...

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Distribution: Despite threats from LVT/WPC, segment hold its own

November 13, 2017 | Comments Off on Distribution: Despite threats from LVT/WPC, segment hold its own

November 6/13, 2017: Volume 32, Issue 11 By Ken Ryan   Prior to the explosive growth of LVT/WPC, hardwood was the hot product in the hard surface flooring segment. In fact, 2012 and 2013 saw some of the largest increases in the wood category, with double-digit gains each year. Since then wood has continued to grow, albeit at a declining rate. Some observers surmise that this slow growth, which in many ways mirrors the overall...

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Laminate: I4F system benefits consumers and installers alike

November 1, 2017 | Comments Off on Laminate: I4F system benefits consumers and installers alike

September 11/18, 2017: Volume 32, Issue 7   Innovations4Flooring (I4F), a technology company focused on the development of patents and flooring installation solutions, has more than doubled its number of licensees over the last 12 months. This growth is driven largely by acceptance of the company’s flagship technologies, including 3L TripleLock and Click4U. 3L TripleLock provides a one-piece drop-lock installation innovation, and Click4U delivers an angle system for the long side, combined with drop-lock on...

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Laminate: The latest innovations in ‘click’ technologies

October 27, 2017 | Comments Off on Laminate: The latest innovations in ‘click’ technologies

September 11/18, 2017: Volume 32, Issue 7 By Reginald Tucker   With all the attention being paid to WPC-type floors—and rightfully so—one might think there’s not much happening in the way of innovations with other competing hard surface categories. That notion could not be further from the truth as evidenced by what’s taking place in the mature-but-still-evolving laminate flooring sector. As several manufacturers continue to fortify their coreboards with materials and proprietary processes designed to...

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Laminate: I4F system benefits consumers and installers alike

October 27, 2017 | Comments Off on Laminate: I4F system benefits consumers and installers alike

September 11/18, 2017: Volume 32, Issue 7   Innovations4Flooring (I4F), a technology company focused on the development of patents and flooring installation solutions, has more than doubled its number of licensees over the last 12 months. This growth is driven largely by acceptance of the company’s flagship technologies, including 3L TripleLock and Click4U. 3L TripleLock provides a one-piece drop-lock installation innovation, and Click4U delivers an angle system for the long side, combined with drop-lock on...

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Laminate: I4F system benefits consumers and installers alike

September 15, 2017 | Comments Off on Laminate: I4F system benefits consumers and installers alike

September 11/18, 2017: Volume 32, Issue 7   Innovations4Flooring (I4F), a technology company focused on the development of patents and flooring installation solutions, has more than doubled its number of licensees over the last 12 months. This growth is driven largely by acceptance of the company’s flagship technologies, including 3L TripleLock and Click4U. 3L TripleLock provides a one-piece drop-lock installation innovation, and Click4U delivers an angle system for the long side, combined with drop-lock on...

Read More

Laminate: The latest innovations in ‘click’ technologies

September 15, 2017 | Comments Off on Laminate: The latest innovations in ‘click’ technologies

September 11/18, 2017: Volume 32, Issue 7 By Reginald Tucker   With all the attention being paid to WPC-type floors—and rightfully so—one might think there’s not much happening in the way of innovations with other competing hard surface categories. That notion could not be further from the truth as evidenced by what’s taking place in the mature-but-still-evolving laminate flooring sector. As several manufacturers continue to fortify their coreboards with materials and proprietary processes designed to...

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NALFA celebrates 20 years of leadership, innovation

September 15, 2017 | Comments Off on NALFA celebrates 20 years of leadership, innovation

September 11/18, 2017: Volume 32, Issue 7 By Reginald Tucker   New York—Current and long-time members of the North American Laminate Flooring Association (NALFA) convened here earlier this month to mark a significant milestone—20 years in the business. The event included an update on the standards-setting group’s objectives and goals, a recap of the state of the laminate flooring industry and, most importantly, the unveiling of a new website more indicative of 21st century technology....

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Laminate: Certified installer programs give dealers an edge

August 7, 2017 | Comments Off on Laminate: Certified installer programs give dealers an edge

July 31/Aug. 7: Volume 31, Issue 4 By Reginald Tucker   The upside to laminate flooring’s popularity in the U.S. over the past 20 years is more consumers have become very familiar with the product—from how it’s constructed to the way it is primarily installed. The “downside,” however, is that high comfort level has encouraged more renters and homeowners to install the product themselves, cutting into a profit center for specialty retailers. Thanks to certified...

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Laminate: Sourcing shift changes import/domestic dynamic

July 5, 2017 | Comments Off on Laminate: Sourcing shift changes import/domestic dynamic

June 26: Volume 32, Issue 1 By Reginald Tucker   A gradual build-up of stateside production and capacity of laminate flooring in 2016—combined with an increase in European-made product—was partially neutralized by the continued drop-off in imports from China that began in earnest in early 2015. The end result was a category that grew marginally in terms of value but slightly more with respect to volume. FCNews research showed U.S. laminate flooring sales eked out...

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