Extolling the performance attributes of RevWood Plus

July 9, 2018 | Comments Off on Extolling the performance attributes of RevWood Plus

“Wood without compromise.” That’s the overarching tagline and driving philosophy behind Mohawk’s new RevWood Plus collection—the step-up product to the entry-level RevWood line. In developing RevWood Plus—an offering loaded with bells and whistles designed to boost performance attributes for end users and profits for dealers—Mohawk took into account the challenge active families face when evaluating wood flooring as an option for their homes. Compared to solid wood flooring, RevWood Plus aims to provide the solution...

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RevWood—what’s it all about?

July 9, 2018 | Comments Off on RevWood—what’s it all about?

A whole new spin on traditional wood flooring By Reginald Tucker   A revolutionary engineered flooring product that combines the look and feel of authentic wood with the tenacity of laminate. That’s how Mohawk Industries describes its new RevWood and RevWood Plus lines—a pair of collections tailored for consumers who desire the aesthetics real hard- wood offers without the hefty price tag associated with high-end wood or the limitations associated with natural wood products. In...

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Xpress Global Systems opens new service center

June 19, 2018 | Comments Off on Xpress Global Systems opens new service center

Chattanooga, Tenn.–Xpress Global Systems, LLC (XGS) has opened a new, 68,500-square-foot service center in Lakeland, Fla. According to Darrel Harris, CEO, the new facility allows XGS to more efficiently service a greater footprint in Florida. “Analysis showed us that a much larger, more modern facility in Lakeland would provide better service to our valued customers and allow us to improve efficiencies,” Harris stated. “The Lakeland facility fits well with our expansion plans in the Florida...

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Laminate: Latest on-trend looks designed to entice dealers

June 18, 2018 | Comments Off on Laminate: Latest on-trend looks designed to entice dealers

June 11/18, 2018: Volume 33, Issue 26 By Reginald Tucker     All the excitement swirling around the LVT, WPC and rigid core craze is giving competing hard surface categories a run for their money. But laminate suppliers are not sitting idly by; many are fighting back against some of these trendy products by leveraging laminate flooring’s well-known aesthetic attributes. “Laminate and other categories have been under pressure from LVT, WPC, SPC and probably another...

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Laminate: Do moisture-resistant claims hold water?

May 3, 2018 | Comments Off on Laminate: Do moisture-resistant claims hold water?

Observers debate merits of overplaying the ‘waterproof’ card April 16/23, 2018: Volume 33, Issue 22 By Reginald Tucker   The excitement surrounding laminate flooring of late is a testament to the strides the segment has made both in terms of visuals and performance. Much attention has been focused on the latter, particularly enhancements and coreboard treatments designed to increase the product’s ability to withstand moisture penetration and/or water damage. But that begs the question, “Do...

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Laminate: State of the industry—Segment thrives despite impact of WPC, LVT

March 14, 2018 | Comments Off on Laminate: State of the industry—Segment thrives despite impact of WPC, LVT

March 5/12, 2018: Volume 33, Issue 19 By Reginald Tucker   For all the talk about laminate’s demise in the face of intensifying pressure from competing hard surface categories, the now-mature product segment is proving it has staying power. Ongoing innovations in the form of dramatically improved resistance to moisture, ultra-realistic replications of natural materials like wood and stone, and upgrades in surface texture and product performance are keeping the segment in the spotlight. While...

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Surfaces Laminate Coverage: Suppliers look to cash in on waterproof craze

February 15, 2018 | Comments Off on Surfaces Laminate Coverage: Suppliers look to cash in on waterproof craze

February 5/12, 2018: Volume 33, Issue 17 By Reginald Tucker   Water, water everywhere. Some of the laminate booth spaces at Surfaces this year looked more like aquariums than traditional room vignettes with all the fish tanks and waterfalls touting the products’ enhanced water-resistant or waterproof capabilities. It’s a trend that manufacturers are looking to leverage. Case in point is Mohawk, which has revamped the way it is marketing its family of laminate brands, including...

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Mohawk’s paradigm shift

February 15, 2018 | Comments Off on Mohawk’s paradigm shift

Change in laminate brand marketing strategy reflects product’s evolution February 5/12, 2018: Volume 33, Issue 17 By Reginald Tucker   After conducting extensive consumer research, Mohawk has decided to dramatically alter the way it markets its laminate flooring product offerings at retail. In a nutshell, laminate products previously positioned under the “laminate” banner will now be labeled RevWood—although the core construction of the product has not changed. Ditto for the company’s Quick-Step division, which will...

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Laminate: Advancements spark innovation in form, function

January 24, 2018 | Comments Off on Laminate: Advancements spark innovation in form, function

January 8/15, 2018: Volume 33, Issue 15 By Reginald Tucker   In a mature flooring segment such as laminate, one might not expect to see groundbreaking advances emerge with regularity. However, suppliers point to several recent and developing innovations that stand to build on an already durable, fashionable and desirable product. “Innovation is always key to business and we have seen a lot of changes in the past years to laminate (i.e., water resistance and...

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Retailers recall top intros of 2017

December 8, 2017 | Comments Off on Retailers recall top intros of 2017

November 27-December 11, 2017: Volume 32, Issue 13 By Lindsay Baillie   FCNews asked retailers to name the top flooring introductions of 2017. It should come as no surprise that the responses covered a broad range of products across the spectrum—LVT/WPC, wood, laminate and carpet. Some of the products identified were updated designs and looks from intros of 2016, while others were completely new launches. Following is an overview of the new products that stood...

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