Merchandising: Simple (but effective) ways to display laminate

August 10, 2018 | Comments Off on Merchandising: Simple (but effective) ways to display laminate

By Nicole Murray The various techniques used to merchandise laminate can have a direct correlation to product sales, observers say. Different showroom design tactics can be utilized to provide an easier shopping experience for customers as well as a more effective sales process for retail sales associates. “It is an overwhelming process, and it is our job to simplify it,” said Rick Oderio, owner of Conklin Bros, San Jose, Calif. “Consumers can easily be inundated...

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Laminate: End-use activity shifts amidst sales, volume declines

July 12, 2018 | Comments Off on Laminate: End-use activity shifts amidst sales, volume declines

June 26-July 2, 2018: Volume 34, Issue 1   By Reginald Tucker   A palpable shift in import shipments, combined with the loss of significant domestic capacity when one major supplier shuttered its U.S. laminate operations, led to a simultaneous dip in both category sales and volume for the first time in many years. FCNewsresearch shows sales of laminate in the U.S. fell to $1.123 billion, a falloff of 2.7% compared to 2016. Volume shipped...

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Active families are no match for RevWood Plus

July 9, 2018 | Comments Off on Active families are no match for RevWood Plus

By Mara Bollettieri Gabriel Rodriguez, manager of Carpet Liquidators, Everett, Wash., is in a unique position—he is both a retailer who sells Mohawk’s RevWood Plus flooring and a consumer who has used the product almost exclusively throughout his own home. In many ways, Rodriguez fits the profile for the prototypical customer that Mohawk had in mind when it developed RevWood Plus. The store owner, along with his fiancée, have four pets (two cats and two...

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What retailers need to know about RevWood

July 9, 2018 | Comments Off on What retailers need to know about RevWood

By Reginald Tucker   When it comes to positioning RevWood and RevWood Plus for maximum sales potential, product placement is key. Rather than grouping the product in with competing laminate floors—many of which retail on the lower end of the spectrum—Mohawk is advising its dealer partners to aim high. In other words, place RevWood displays on a more level playing field right alongside other hardwood flooring displays in the showroom. “We realize retailers may be...

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Extolling the performance attributes of RevWood Plus

July 9, 2018 | Comments Off on Extolling the performance attributes of RevWood Plus

“Wood without compromise.” That’s the overarching tagline and driving philosophy behind Mohawk’s new RevWood Plus collection—the step-up product to the entry-level RevWood line. In developing RevWood Plus—an offering loaded with bells and whistles designed to boost performance attributes for end users and profits for dealers—Mohawk took into account the challenge active families face when evaluating wood flooring as an option for their homes. Compared to solid wood flooring, RevWood Plus aims to provide the solution...

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RevWood—what’s it all about?

July 9, 2018 | Comments Off on RevWood—what’s it all about?

A whole new spin on traditional wood flooring By Reginald Tucker   A revolutionary engineered flooring product that combines the look and feel of authentic wood with the tenacity of laminate. That’s how Mohawk Industries describes its new RevWood and RevWood Plus lines—a pair of collections tailored for consumers who desire the aesthetics real hard- wood offers without the hefty price tag associated with high-end wood or the limitations associated with natural wood products. In...

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Xpress Global Systems opens new service center

June 19, 2018 | Comments Off on Xpress Global Systems opens new service center

Chattanooga, Tenn.–Xpress Global Systems, LLC (XGS) has opened a new, 68,500-square-foot service center in Lakeland, Fla. According to Darrel Harris, CEO, the new facility allows XGS to more efficiently service a greater footprint in Florida. “Analysis showed us that a much larger, more modern facility in Lakeland would provide better service to our valued customers and allow us to improve efficiencies,” Harris stated. “The Lakeland facility fits well with our expansion plans in the Florida...

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Laminate: Latest on-trend looks designed to entice dealers

June 18, 2018 | Comments Off on Laminate: Latest on-trend looks designed to entice dealers

June 11/18, 2018: Volume 33, Issue 26 By Reginald Tucker     All the excitement swirling around the LVT, WPC and rigid core craze is giving competing hard surface categories a run for their money. But laminate suppliers are not sitting idly by; many are fighting back against some of these trendy products by leveraging laminate flooring’s well-known aesthetic attributes. “Laminate and other categories have been under pressure from LVT, WPC, SPC and probably another...

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Laminate: Do moisture-resistant claims hold water?

May 3, 2018 | Comments Off on Laminate: Do moisture-resistant claims hold water?

Observers debate merits of overplaying the ‘waterproof’ card April 16/23, 2018: Volume 33, Issue 22 By Reginald Tucker   The excitement surrounding laminate flooring of late is a testament to the strides the segment has made both in terms of visuals and performance. Much attention has been focused on the latter, particularly enhancements and coreboard treatments designed to increase the product’s ability to withstand moisture penetration and/or water damage. But that begs the question, “Do...

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Laminate: State of the industry—Segment thrives despite impact of WPC, LVT

March 14, 2018 | Comments Off on Laminate: State of the industry—Segment thrives despite impact of WPC, LVT

March 5/12, 2018: Volume 33, Issue 19 By Reginald Tucker   For all the talk about laminate’s demise in the face of intensifying pressure from competing hard surface categories, the now-mature product segment is proving it has staying power. Ongoing innovations in the form of dramatically improved resistance to moisture, ultra-realistic replications of natural materials like wood and stone, and upgrades in surface texture and product performance are keeping the segment in the spotlight. While...

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