Laminate: Fall products build on earlier intros

August 30, 2010 | Comments Off on Laminate: Fall products build on earlier intros

It may still be summer according to Mother Nature, but with kids going back to school and Labor Day around the corner fall is in the air. As such, laminate manufacturers are in the process of restocking retail displays with new collections, new designs and new colors to help dealers capture consumers searching for ways to spruce up their homes. The following is just a sampling of the latest products hitting the market. For the...

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Laminate under siege from imports, competitive products, prices plummet as alternative channels gain ground

June 29, 2010 | Comments Off on Laminate under siege from imports, competitive products, prices plummet as alternative channels gain ground

Hammered by the recession and pressured by competing products, the U.S. laminate flooring market dropped for the third consecutive year. But just how much is largely debatable. Many factions have the category down significantly to the tune of 20%. Others peg the drop in the mid-teens. But FCNews research revealed a completely different story. After conferring with just about every significant laminate flooring supplier to the U.S., and after being made privy to confidential sales...

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Quick Step launches new laminate collection

June 10, 2010 | Comments Off on Quick Step launches new laminate collection

Dallas—Quick•Step announced the launch of Veresque, its newest laminate collection. Featuring GenuEdge technology, design and color on the surface of each plank now rolls over the edges recreating the same visual found on real wood planks. “Adding this edge treatment to the already authentic surface designs of Veresque planks achieves a level of realism that is unmatched in laminate flooring today,” said Roger Farabee, senior vice president of marketing. “A consumer will struggle to see...

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Commercial laminate: Mills using brand, education, service to rebound

June 1, 2010 | Comments Off on Commercial laminate: Mills using brand, education, service to rebound

Not unlike its wood sector counterpart, commercial laminate producers have suffered their share of economic bumps and bruises recently. By putting emphasis on service, style and brand, the hope is that an upturn manifests itself sooner rather than later. Generally speaking, the laminate sector echoes the construction industry, noted Tammy Weadock, marketing manager, Wilsonart. “According to Reed Construction Forecast of May 2010, the decline in commercial construction spending will slow sharply during the balance of...

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Laminate state of the industry: Units pick up but sales struggle in face of increasing competition, economy

May 18, 2010 | Comments Off on Laminate state of the industry: Units pick up but sales struggle in face of increasing competition, economy

HICKSVILLE, N.Y.—There may be signs of life in the economy, at least on the residential side, but the overall pace remains slow. Add to that a drastic drop in wood prices—especially from imports—the continued surge in popularity of luxury vinyl tile (LVT) and an overcapacity problem, and the laminate category continues to struggle to regain the momentum it had just before the financial and housing crises hit. Research conducted by Floor Covering News to see...

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Laminate trends: More options than ever

April 20, 2010 | Comments Off on Laminate trends: More options than ever

Originally produced to mimic the look of hardwood flooring while offering enhanced performance characteristics through state-of-the-art technology, laminate floors have come a long way in the 15 years or so they’ve been available in the U.S. As methods of production have advanced, manufacturers now seemingly have the ability to make laminate look like whatever they want, including ceramic tile, natural stone as well as more realistic wood-look designs and patterns. So what are some of...

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High end laminate products holding their own during tough times

April 2, 2010 | Comments Off on High end laminate products holding their own during tough times

Sales of high-end products may be coming back based on various corporate reports but in the laminate category they have remained constant as consumers do not want to sacrifice either looks or performance for price. “While it’s true consumers are searching for greater value,” explained George Kelley, CEO of Pergo, N.A., “it does not mean the majority of them are truly interested in sacrificing superior design and performance to buy a cheaply made product.” (more…)

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Laminate: Smaller suppliers get big with spring offerings

March 4, 2010 | Comments Off on Laminate: Smaller suppliers get big with spring offerings

Last issue FCNews profiled what the industry’s largest players are introducing for the spring selling season. This edition, we look at what some of the other suppliers in the category are bringing out. Like their larger counterparts, these companies are focusing on longer, wider planks to give a more realistic wood visual. Lamett Capitalizing on the new long plank trend along with continued strong sales of products featuring a piano finish, comes the mill’s Lamett...

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Laminate: No lack of innovation, realism in spring launches

March 3, 2010 | Comments Off on Laminate: No lack of innovation, realism in spring launches

With the first wave of products getting ready to hit the market, FCNews surveyed a variety of laminate companies, from the biggest to the not so large, to find out about new items with which they were starting the year. In this issue we look at what the large mills are introducing; next issue will high- light what some of the smaller players have for the spring season. (more…)

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