Laminate Executive Forecast: Holding its own against onslaught of WPC, SPC

December 12, 2019 | Comments Off on Laminate Executive Forecast: Holding its own against onslaught of WPC, SPC

Dec. 9/16, 2019: Volume 35, Issue 12 By Reginald Tucker   The laminate flooring category continued to fight an uphill battle against the meteoric rise of competing hard surface categories—namely WPC, SPC and all its iterations, which now include hybrid products. In the face of it all, laminate suppliers continued to invest in the category while promoting the attributes that make it a viable alternative today. Travis Bass Executive VP, sales and marketing Swiss Krono...

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Laminate: Suppliers take a page out of WPC/SPC playbook

December 12, 2019 | Comments Off on Laminate: Suppliers take a page out of WPC/SPC playbook

Dec. 9/16, 2019: Volume 35, Issue 12 By Reginald Tucker   Mohawk’s RevWood Plus owes its waterproof attributes to a combination of technologies designed to prevent moisture from reaching the joints. It’s no secret that certain segments of the resilient flooring category—namely WPC and SPC—have seized significant share from competing hard surface categories across the board. No other category has felt that pressure more acutely than laminate, with category sales trends continuing to decline as...

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Laminate: Latest click systems serve multiple purposes

September 20, 2019 | Comments Off on Laminate: Latest click systems serve multiple purposes

September 16/23, 2019: Volume 35, Issue 7 By Reginald Tucker   Valinge 5G’s seal, utilized here on a Beauflor laminate product, is tight enough to lock out spills for up to 72 hours. When glueless installation systems were first incorporated into laminate floors back in the early ’90s, the primary aim was to expedite the installation process. The innovation behind the snap-and-lock, tongue-and-groove panels allowed installers to finish a job in a shorter amount of...

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Fall intros: Innovations entice dealers to sell better goods

September 20, 2019 | Comments Off on Fall intros: Innovations entice dealers to sell better goods

September 16/23, 2019: Volume 35, Issue 7 By Ken Ryan   The newest product introductions in the flooring industry run the gamut from latest in rigid core construction to carpet tiles engineered for exterior applications. What these disparate products have in common, however, are technology advancements that will help define and differentiate these innovations as they hit the market at the height of the fall selling season. Engineered Floors Its Dream Weaver residential brand is...

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Laminate: Performance enhancements give category an edge

August 26, 2019 | Comments Off on Laminate: Performance enhancements give category an edge

August 19/26, 2019: Volume 35, Issue 5 By Megan Salzano     Resilient flooring and its rigid core brethren continue to flood the market and have no doubt grabbed market share from adjacent product categories. Laminate has felt the brunt of the onslaught, but pressure from the likes of LVT, WPC and SPC has jostled laminate producers back to the R&D drawing board to enhance their lines with in-demand performance features while continuing to tout...

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Retailers sing the praises of Quick-Step’s NatureTEK

August 26, 2019 | Comments Off on Retailers sing the praises of Quick-Step’s NatureTEK

August 19/26, 2019: Volume 35, Issue 5 By Reginald Tucker   Out and About Floor Covering, Cascade Flooring America, Westland Carpet One and Ventura Flooring all operate in diverse markets and service different customers. But there’s something they all have in common—their affinity for the Quick-Step laminate brand from Mohawk Industries. Constructed on essentially the same platform as Mohawk’s breakthrough RevWood—which is based on melamine overlay coupled with a high-resolution decorative image supported by an...

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Laminate: Segment feels heat from hard surface counterparts

July 1, 2019 | Comments Off on Laminate: Segment feels heat from hard surface counterparts

June 24/July 1, 2019: Volume 35, Issue 1 By Reginald Tucker   Fierce competition from alternative hard surface categories—combined with a diminished number of laminate displays in many independent specialty retail showrooms across the country—kept the category’s growth in check for much of 2018. FCNews research shows laminate flooring sales dipped to just over $1.103 billion last year, a 1.7% decrease from 2017. It also represents the second consecutive year of sales declines in the...

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Laminate: Latest looks aim to excite today’s consumers

June 14, 2019 | Comments Off on Laminate: Latest looks aim to excite today’s consumers

June 10/17, 2019: Volume 34, Issue 26 By Reginald Tucker   In the battle to regain market share lost to red-hot categories such as LVT, WPC and SPC, laminate flooring suppliers have raised the ante in terms of performance—particularly the product’s water- and dent-resistant attributes. But they are also seeking to generate attention—and, by extension, more real estate on the showroom floor—by kicking things up a notch or two in the aesthetics department. To that...

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A look back at 2018’s top introductions

May 6, 2019 | Comments Off on A look back at 2018’s top introductions

April 29/May 6, 2019: Volume 34, Issue 24 By Lindsay Baillie and Ken Ryan   In a marketplace plagued by “me-too” products, it is up to manufacturers to develop standout flooring. Whether it’s carpet, hardwood, laminate, tile or resilient, suppliers have had to step up their game in style, design and performance to excite flooring dealers and customers alike. In 2018, the industry saw a plethora of new products enter the scene. Following is an...

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Laminate: Distributors go high ‘TEK’ with Quick-Step rebrand

April 8, 2019 | Comments Off on Laminate: Distributors go high ‘TEK’ with Quick-Step rebrand

April 1/8, 2019: Volume 34, Issue 22 By Reginald Tucker   Quick-Step sellers will be pleased to learn the Reclaime collection will still be available despite the changeover to NatureTEK. Mohawk first hit a home run with last year’s breakthrough RevWood collection, an engineered flooring product designed to go toe-to-toe with other waterproof offerings such as WPC and SPC. Now it’s Quick-Step’s turn at bat as the similarly constructed NatureTEK line looks to win favor among...

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