Amorim's Xtreme WRT factory-finished cork flooring

November 11, 2011 | Comments Off on Amorim's Xtreme WRT factory-finished cork flooring
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APCOR update: Year-long road show comes to a successful close

September 7, 2011 | Comments Off on APCOR update: Year-long road show comes to a successful close

HICKSVILLE, N.Y.—Last fall, the Portuguese Cork Association (APCOR) kicked off a 13-city road show in New York City with the goal of educating consumers about the different styles, varieties and benefits of cork flooring. By all accounts, the tour, which wrapped up this summer in Los Angeles, was considered a huge success. (more…)

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Underlayments: Green by every definition

August 22, 2011 | Comments Off on Underlayments: Green by every definition

With ever growing discern, consumers are asking for green flooring products and manufacturers have answered with environmentally responsible solutions. The next step, however, should be giving her a totally green system, right down to the underlayment. In today’s market, that is not a difficult request to meet. Whatever you or your customer accept as green attributes, there are multiple options available. (more…)

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Amorim grows board of directors

April 14, 2011 | Comments Off on Amorim grows board of directors

Mozelos, Portugal—The shareholders of Amorim Revestimentos S.A./Portugal decided to enlarge its board of directors and appointed Jürgen Früchtenicht from Bremen, Germany as a new member. (more…)

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Dispelling the myths about cork

April 11, 2011 | Comments Off on Dispelling the myths about cork

The term “preconceived notions” has a negative ring to it as those involved in the production and sales of cork flooring can readily attest. For a segment that has been around for generations, it seems not nearly enough people know fact from fiction when it comes to the benefits and performance attributes of this alternative offering. Today’s cork flooring manufacturers have made it a large part of their mission to change this perception, or misperception,...

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Cork: Nature’s gift to flooring

December 1, 2010 | Comments Off on Cork: Nature’s gift to flooring

One of the major trends in flooring in recent years has been moving the outside indoors. Whether it’s celebrating the rustic characteristics of hardwood or the slate and travertine textures offered in the ceramic category, consumers want something real and natural underfoot. Cork is one product that fits the bill. There is probably no better example of something more natural and more eco-friendly than cork flooring. So what are some aspects that make cork such...

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APCOR launches cork mobile showroom

September 15, 2010 | Comments Off on APCOR launches cork mobile showroom

NEW YORK—The Portuguese Cork Association (APCOR) kicked off its 16-city road show Sept. 1 in New York City with the goal of educating consumers about the different styles, varieties and benefits of Portuguese cork flooring. The promotion will last 10 months. The Décor(k) Tour will feature a 53 foot-long mobile showroom designed by “Divine Design” host Candice Olson, one of North America’s leading interior designers. Inside the showroom, visitors will be able to experience cork...

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Cork’s latest looks more ‘dramatic’ than ever

August 5, 2010 | Comments Off on Cork’s latest looks more ‘dramatic’ than ever

Cork, the ultimate alternative flooring, has come a long way in the last few years. With new developments in the manufacture and production of this niche offering, cork has increasingly become an option for designers, architects and specifiers who are seeking something different, fresh and environmentally friendly. New colors, shades and textures have expanded the applications for cork, allowing it to be used in almost every room of the house as well as various commercial...

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USFloors cork gains Greenguard certification

June 10, 2010 | Comments Off on USFloors cork gains Greenguard certification

Dalton—Greenguard Children & Schools certification has been awarded to USFloors’ Natural Cork floating floors and its entry level Ecocork floating floors. In addition to the same certification on its Natural Bamboo collection, USFloors claims to be the only flooring supplier with Children & Schools certified cork and bamboo in its product portfolio. “Having our core products of cork and bamboo flooring certified to Greenguard’s Children & Schools standard exemplifies our ongoing commitment to providing the...

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Retailers find profits popping with cork

April 5, 2010 | Comments Off on Retailers find profits popping with cork

Cork, in addition to being an environmentally friendly product, is quite popular right now. While it has been around for decades, in recent years applications for the product have soared, as have sales. How are retailers selling cork these days? The key seems to be education—not only about its green story but also its benefits once installed. “In today’s marketplace those who are looking for a floor are looking for a product that is kind...

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