Top selling tips for cork, bamboo

August 8, 2019 | Comments Off on Top selling tips for cork, bamboo

August 5/12, 2019: Volume 35, Issue 4 By Megan Salzano   Cork and bamboo flooring have unique features and benefits, which, if promoted properly, can entice a variety of consumers. First, however, flooring store owners have a number of topics they must become familiar with in order to be successful with these products—from sustainability to installation to showroom placement. With those topics in mind, several major manufacturers in these respective flooring categories gave FCNews the...

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Made in the USA: Effects of policies on reshoring activity

May 6, 2019 | Comments Off on Made in the USA: Effects of policies on reshoring activity

April 29/May 6, 2019: Volume 34, Issue 24 By Reginald Tucker   Some of the key economic policies instituted by the Trump Administration were designed to reduce the tax and regulatory burden on U. S. corporations to create an environment that would attract (or retain) investment in domestic manufacturing. This change would improve the absolute ROI on U.S. investment, motivating and enabling all U.S. companies to grow faster by investing at home. At the same...

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Cork, bamboo intros sport new looks, sizes

May 6, 2019 | Comments Off on Cork, bamboo intros sport new looks, sizes

April 29/May 6, 2019: Volume 34, Issue 24 By Megan Salzano   Cork and bamboo flooring options are the go-to eco-friendly options for consumers who deem sustainability an important part of their buying decision. Both categories fit well into the overall green story, and manufacturers agree they should be marketed as such. However, the product categories have also undergone a recent evolution with new technologies allowing for on-trend visuals and sizes sure to captivate consumers....

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Cali Brands grows, evolves, disrupts

January 14, 2019 | Comments Off on Cali Brands grows, evolves, disrupts

January 7/14, 2019: Volume 34, Issue 16 By Steven Feldman   San Diego—Cali Brands, the company formerly known as Cali Bamboo, is growing faster than a weed after a rain shower on a sunny day. The company continues to evolve its product portfolio, adding vinyl, rigid core wood and engineered European hardwood to the mix while staying true to its sustainability mission and “green to the core’’ roots. Bamboo is still an important part of...

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Cork: Latest visuals push the design envelope

August 27, 2018 | Comments Off on Cork: Latest visuals push the design envelope

August 20/27, 2018: Volume 34, Issue 5 By Mara Bollettieri As a natural, renewable material, cork has inherent benefits that appeal to a designer’s visual, practical and environmental senses—a virtual trifecta. But it is perhaps on the first attribute that suppliers have made the greatest strides. Thanks to the advent of digital screening and printing technology, manufacturers can push the proverbial envelope even further by broadening cork’s ever-expanding design possibilities. Following are some examples of...

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Latest bamboo, cork intros stir visual interest

April 10, 2018 | Comments Off on Latest bamboo, cork intros stir visual interest

April 2/9, 2018: Volume 33, Issue 21 By Lindsay Baillie   Touting qualities such as durability, comfort underfoot and water resistance, cork and bamboo products provide the industry with eco-friendly flooring suitable for both residential and commercial applications. Following is an overview of some of the newest cork and bamboo innovations that promise to captivate consumers not only with updated visuals, but also with reasonable price points. Bamboo Hardwoods Bamboo Hardwoods’ new Symphony line features...

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Cork: Retailers position product as environmental option

October 27, 2017 | Comments Off on Cork: Retailers position product as environmental option

August 14/21: Volume 32, Issue 5 By Lindsay Baillie   Cork continues to present itself as an environmentally friendly product with a multitude of benefits and performance characteristics. In addition to being a “green” product, cork provides warmth and comfort underfoot, sound and noise reduction as well as long-term performance. The product’s green story is especially important for retailers looking to position cork as an alternative to other types of flooring. Where retailers position cork...

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Cork: Retailers position product as environmental option

August 22, 2017 | Comments Off on Cork: Retailers position product as environmental option

August 14/21: Volume 32, Issue 5 By Lindsay Baillie   Cork continues to present itself as an environmentally friendly product with a multitude of benefits and performance characteristics. In addition to being a “green” product, cork provides warmth and comfort underfoot, sound and noise reduction as well as long-term performance. The product’s green story is especially important for retailers looking to position cork as an alternative to other types of flooring. Where retailers position cork...

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Scoring flooring: Industry stats for 2016

July 5, 2017 | Comments Off on Scoring flooring: Industry stats for 2016

June 26: Volume 32, Issue 1   The flooring industry in 2016 continued its recovery from The Great Recession. While growth rates pale in comparison to the mid-2000s heydays, the industry last year continued to post steady gains across the board with increases of 5.1% in dollars and 3.8% in volume. This comes on the heels of 4.4% growth in dollars and 3.2% in volume in 2015; 3.6% growth in dollars and 1.8% in volume...

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Cork: Product positioning is key to optimizing sales opportunities

August 29, 2016 | Comments Off on Cork: Product positioning is key to optimizing sales opportunities

August 22/29, 2016; Volume 31, Number 5 By Reginald Tucker The benefits and performance attributes of cork are well documented: The product provides comfort underfoot, sound/noise reduction and impact resistance. Plus, its reputation as a renewable resource makes it an environmentally friendly product category. However, the product cannot sell itself; it requires product knowledge, creativity and a consultative sales approach. Following are some tips from cork manufacturers. “The most successful dealers are the ones who...

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