Carpet One: New showroom system, hardwood collection, tagline ‘Beautiful Made Affordable’ to define the brand

August 16, 2010 | Comments Off on Carpet One: New showroom system, hardwood collection, tagline ‘Beautiful Made Affordable’ to define the brand

HOUSTON—Carpet One members received the tools here at convention to capture market share with new strategies and products that included a hard surface program, a showroom merchandising system and a Carpet One brand enhancement. Themed “Carpe diem: Seize the day,” the summer meeting set up members with a host of new product programs, one of which is a new hardwood selection from Armstrong called Invincible. The proprietary selection provides members an updated product line that...

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Soft surface still has dominant market share, carpet nearly 50% of total flooring market

June 29, 2010 | Comments Off on Soft surface still has dominant market share, carpet nearly 50% of total flooring market

There is no doubt 2009 was a tough year for the broadloom segment. The reasons for this are many, with most agreeing the category’s biggest challenges involved the continued decline of the single-family builder business, or new home starts; the significant slowdown of the commercial market; high unemployment, and low consumer confidence. From a retail perspective, these factors represent “the big three” of things that affected 2009 in a negative way. According to industry sources,...

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Interface forms strategic alliance with Bravo Group, main street commercial targeted

June 1, 2010 | Comments Off on Interface forms strategic alliance with Bravo Group, main street commercial targeted

HICKSVILLE, N.Y.—Interface, the world’s largest manufacturer of modular carpet, has reached an agreement with the Bravo Group to distribute an exclusive collection of InterfaceFLOR carpet tile. The line is targeted toward the main street commercial segment. The agreement is mutually beneficial. Interface furthers its reach to a new customer base with the benefit of having value- added service in local markets, and Bravo distributors, including many of the flooring industry’s best, gain entrée into one...

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CCA launches Tigressa, markets via bloggers

June 1, 2010 | Comments Off on CCA launches Tigressa, markets via bloggers

DALTON—Four months after introducing Tigressa branded fiber to Carpet One and Flooring America members at their winter conventions (FCNews, Jan. 11/18), carpet and rugs engineered of the fiber are now hitting the streets. Along with Shaw Industries, which is manufacturing the exclusive fiber, CCA Global Partners is aggressively targeting consumers via high-traffic blogs. Tigressa is a soft, type 6, high-tensile denier filament that allows more fibers in a smaller space, reducing crushing and matting. It...

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Commercial carpet: Transformation to green, modular segment continues

June 1, 2010 | Comments Off on Commercial carpet: Transformation to green, modular segment continues

Despite the impact of the recession on the commercial sector, contract’s largest flooring category has not only maintained its leadership position in the green movement, its product mix has continued to be driven more by modular styles as opposed to broadloom. Financially, the category has been hit as hard as any other. The good news is the declines appear to be slowing; when 2010 is in the books, sales are expected to be off high...

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Shaw joins Gov. Schwarzenegger at Green Institute launch

May 21, 2010 | Comments Off on Shaw joins Gov. Schwarzenegger at Green Institute launch

Mountain View, Calif.—Google’s headquarters here was the backdrop for the launch of the first-in-the-nation, non-profit Green Products Innovation Institute (GPII), which featured academic, business, government and environmental leaders including Califnoria Governor Arnold Schwarzenegger and Shaw Industries. The Institute will be headquartered in San Francisco, and is dedicated to developing comprehensive chemical standards for every day products that are safe and healthy for humans and the environment. GPII will work to advance the framework outlined in...

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CARE: Desperately seeking outlets

May 18, 2010 | Comments Off on CARE: Desperately seeking outlets

SANTA FE, N.M.—“Outlets, outlets, outlets.” That has become the mantra of Frank Hurd, chairman of the Carpet America Recovery Effort (CARE) as the organization continues its quest to divert as much carpet as possible from landfills. The success of an organization like CARE is predicated as much on finding avenues in which to sell engineered resins as it is on finding ways to recover post-consumer carpet and recycle it cost-effectively. “We are working as an...

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Carpet mills showcase high-end products with texture, softness

April 6, 2010 | Comments Off on Carpet mills showcase high-end products with texture, softness

As consumers flirt with the temptation of an increasing number of choices from hardwood and ceramic tile producers, carpet mills have stepped up and met the challenge. Developing more textures, colors and patterns via state-of-the-art technology, choices from the soft surface side continue to grow, especially at the high end of the spectrum. (more…)

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