Selling: Increasing sales prospects via key product placement

August 10, 2018 | Comments Off on Selling: Increasing sales prospects via key product placement

By Nicole Murray Laminate flooring remains a viable option for flooring retailers who can position the product category as a suitable choice for high traffic areas, for its ease of cleaning and maintenance, for offering a range of colors and designs that mimic stone and hardwood flooring, and for being easy to install and relatively affordable. FCNews spoke with Mohawk executives and several retailers about proven selling strategies. Following are their recommendations on how to...

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Selling: Tried-and-true tips boost sales

August 10, 2018 | Comments Off on Selling: Tried-and-true tips boost sales

By Nicole Murray With big-box stores continuing to leverage their size, scale and value-driven product offerings, specialty flooring retailers are looking for ways to differentiate themselves and compete on factors other than price per square foot. Following are proven tips retailers have employed in boosting their laminate sales. Tip #1: Emphasize laminate’s performance advantages. Thanks to innovations in coreboard technology, the latest batch of laminate floors are touting moisture resistance—specifically against common occurrences such as...

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Merchandising: Simple (but effective) ways to display laminate

August 10, 2018 | Comments Off on Merchandising: Simple (but effective) ways to display laminate

By Nicole Murray The various techniques used to merchandise laminate can have a direct correlation to product sales, observers say. Different showroom design tactics can be utilized to provide an easier shopping experience for customers as well as a more effective sales process for retail sales associates. “It is an overwhelming process, and it is our job to simplify it,” said Rick Oderio, owner of Conklin Bros, San Jose, Calif. “Consumers can easily be inundated...

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Beyond flooring: Daltile’s guide to getting into—and succeeding at—countertops

August 10, 2018 | Comments Off on Beyond flooring: Daltile’s guide to getting into—and succeeding at—countertops

August 6/13, 2018: Volume 34, Issue 4 By Mara Bollettieri Opportunities abound for retailers looking to get into the countertop business. Research shows the U.S. slab market is estimated to be around $5 billion in sales, with half coming from quartz, porcelain and natural stone slabs. But in order to tap into this lucrative product segment, dealers need to understand a few basics and fundamentals of the business. FCNews caught up with Paij Thorn-Brooks, vice...

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Installation: Adhesives aim to ease the task at hand

August 10, 2018 | Comments Off on Installation: Adhesives aim to ease the task at hand

August 6/13, 2018: Volume 34, Issue 4 By Ken Ryan The installation crisis—a shortage of installers and a lack of skilled workers—has created a backlog of business for many flooring dealers who worry that projects will not be completed satisfactorily or on a timely basis. In today’s environment, products that can ease the burden for installers and save time and money for dealers are golden. Fortunately, many of today’s new adhesives add value to the...

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Wood: Domestic species see resurgence in popularity

August 10, 2018 | Comments Off on Wood: Domestic species see resurgence in popularity

August 6/13, 2018: Volume 34, Issue 4 By Reginald Tucker In recent years, much attention has been focused on the highly stylized, European-inspired oak hardwood flooring products that are popping up in retail showrooms around the country. At the same time, industry observers are seeing surging interest in various domestic varieties such as hickory, walnut, maple as well as red and white oak. “Over the past couple of years, domestic species have been even more...

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Resilient: State of the industry—WPC, SPC continue to drive category growth

August 10, 2018 | Comments Off on Resilient: State of the industry—WPC, SPC continue to drive category growth

August 6/13, 2018: Volume 34, Issue 4 By Lindsay Baillie In the first six months of 2018, the resilient category has shown no signs of slowing down. In fact, some industry executives predict even greater growth for the segment in 2018 above and beyond the strides made in 2017. In keeping with last year, industry observers attribute the category’s aggressive, record-setting growth to innovations in WPC and SPC. Some executives also see factors outside the...

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Marketing online: Useful tips to increase your website traffic

August 10, 2018 | Comments Off on Marketing online: Useful tips to increase your website traffic

August 6/13, 2018: Volume 34, Issue 4 By Mara Bollettieri In this digital age, virtually all consumers use the Internet and social media. Whether it’s texting, sending “likes” and messages on Facebook, posting a picture of an aesthetically pleasing cappuccino on Instagram or searching for what’s trending in the news on Google—we are all guilty of it. As digital continues to permeate our lives, it’s important for flooring dealers to make sure their businesses are...

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CCA looks to ‘right-size’ its programs: ‘Less is more’ is the driving mantra for Flooring America members

August 10, 2018 | Comments Off on CCA looks to ‘right-size’ its programs: ‘Less is more’ is the driving mantra for Flooring America members

August 6/13, 2018: Volume 34, Issue 4 By Lindsay Baillie Montreal, Canada—Keep it simple. That was one of the main themes to emerge from the Flooring America/Flooring Canada convention held here last month. To that end, management adopted a streamlined exhibition area to drive home the benefits and effectiveness of a simpler retail showroom layout. Keith Spano, president of Flooring America and Flooring Canada, discussed the logic behind the new format. “Our stores tend to...

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CCA looks to ‘right-size’ its programs: For Carpet One, leveraging core suppliers has benefits

August 10, 2018 | Comments Off on CCA looks to ‘right-size’ its programs: For Carpet One, leveraging core suppliers has benefits

August 6/13, 2018: Volume 34, Issue 4 By Lindsay Baillie Montreal, Canada—Carpet One Floor & Home retailers assembled at the Palais des congrès de Montréal here last month for the group’s summer convention. Over the course of the two-day conference, members gleaned valuable insights from guest speakers and took advantage of networking opportunities. Members were also treated to the new, scaled-back C1XPO exhibit hall which tied into the convention’s theme, C1 Xperience (C1X). A major...

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