Durkan launches PDI carpet tile program for hospitality

August 23, 2019 | Comments Off on Durkan launches PDI carpet tile program for hospitality

Calhoun, Ga.—Durkan has launched an all-new PDI (precision dye injection) carpet tile program featuring the innovative technology that initially debuted with broadloom for hospitality interiors. Durkan’s state-of-the-art PDI for carpet tile combines the best of both worlds: high-resolution pattern design in 12 colors to allow customization and the added wear-and-maintenance advantages of modular flooring. PDI tile allows designers to create enduring pattern combinations with easy-to-install formats, all while increasing longevity through replacement of selected individual...

Read More

Image Flooring partners with INSTALL to expand

August 22, 2019 | Comments Off on Image Flooring partners with INSTALL to expand

By David McGrath, Jr., INSTALL executive director   (This is the first in a series of case studies detailing how flooring contractors are partnering with INSTALL to grow their businesses.)   Image Flooring utilized the INSTALL Partnership Program to recruit installers within the industry and advance their skills through the group’s cutting-edge training curriculum and certification programs. Successful growth as a commercial flooring contractor is a tricky endeavor. In most cases, you start out with...

Read More

Top selling tips for cork, bamboo

August 8, 2019 | Comments Off on Top selling tips for cork, bamboo

August 5/12, 2019: Volume 35, Issue 4 By Megan Salzano   Cork and bamboo flooring have unique features and benefits, which, if promoted properly, can entice a variety of consumers. First, however, flooring store owners have a number of topics they must become familiar with in order to be successful with these products—from sustainability to installation to showroom placement. With those topics in mind, several major manufacturers in these respective flooring categories gave FCNews the...

Read More

Marketing online: Making the most out of social networking

August 8, 2019 | Comments Off on Marketing online: Making the most out of social networking

August 5/12, 2019: Volume 35, Issue 4 By Lindsay Baillie   Social media sites such as Facebook, Instagram and LinkedIn are ideal online platforms to help retailers communicate and stay top of mind with potential customers. What’s more, most marketing experts agree these sites open opportunities for those dealers to meet people of influence—those who can become consumer ambassadors for your company. However, before spending valuable time and money building a social network, it is...

Read More

Moldings find their match in multi-layer flooring products

August 8, 2019 | Comments Off on Moldings find their match in multi-layer flooring products

August 5/12, 2019: Volume 35, Issue 4 By Megan Salzano   Multi-layer flooring has impacted the flooring market greatly as its quick acceptance by consumers has driven growth within the home. While it has taken share from other flooring categories such as laminate and hardwood, there is one subcategory that has welcomed the newcomer with open arms: moldings. For some in the moldings game, the explosion of multi-layer flooring—including LVT, WPC and SPC—has opened new...

Read More

Marketing: FloorForce powers dealers’ digital efforts

August 8, 2019 | Comments Off on Marketing: FloorForce powers dealers’ digital efforts

August 5/12, 2019: Volume 35, Issue 4 By Lindsay Baillie   (Editor’s note: This is the first installment in a series detailing how flooring dealers are enhancing their digital presence by partnering with FloorForce.) Prior to partnering with FloorForce six months ago, Jerry Levinson, owner of Carpets of Arizona in Chandler, had worked with four different companies to manage his store’s website. Why did he ultimately make the switch? “I just wasn’t satisfied with the...

Read More

Power of brands: Strong names pack a potent marketing punch

August 8, 2019 | Comments Off on Power of brands: Strong names pack a potent marketing punch

August 5/12, 2019: Volume 35, Issue 4 By Ken Ryan   Many small business owners have made the mistake of viewing their brand merely as a logo and tagline. The reality is, according to marketing and brand experts, branding is much more than just a cool logo or a well-placed advertisement. The value of branding to a small business lies in loyalty—the stronger your brand, the more connected your customers feel. Instead of simply purchasing...

Read More

Impact of tariffs: Industry seeks ways to mitigate repercussions

August 8, 2019 | Comments Off on Impact of tariffs: Industry seeks ways to mitigate repercussions

August 5/12, 2019: Volume 35, Issue 4 By Ken Ryan   Flooring manufacturers are working closely with their supply chain partners to effectively work through the 25% tariff on Chinese imports, including flooring products like rigid core vinyl, engineered hardwood and ceramic tile. Nearly eight weeks since the full 25% tariff took effect, executives say they continue to see strong activity in the red-hot multi-layer flooring market even as they work with retailers and supply...

Read More

Setting the record straight on tariffs

July 29, 2019 | Comments Off on Setting the record straight on tariffs

July 22/29, 2019: Volume 35, Issue 3 By Ken Ryan   Flooring manufacturers are working closely with their supply chain partners to effectively work through the 25% tariff on Chinese imports, including flooring products like rigid core vinyl, engineered hardwood and ceramic tile. Nearly six weeks since the full 25% tariff took effect, executives say they continue to see strong activity in the red-hot multilayer flooring market even as they work with retailers and supply...

Read More

Merchandising: Dealers put waterproof front and center

July 29, 2019 | Comments Off on Merchandising: Dealers put waterproof front and center

July 22/29, 2019: Volume 35, Issue 3 By Ken Ryan When Craig Phillips, owner of Barrington Carpet in Akron, Ohio, purchased a Carpet Country location in January, he wasted no time in transforming the space to reflect the realities of 2019. “We shrunk our carpet area by 30% and moved all of our vinyl plank and tile products to the front of the store in the most prime real estate,” Phillips explained. “We highlight the...

Read More