Bamboo gets a makeover

October 21, 2019 | Comments Off on Bamboo gets a makeover

October 14/21, 2019: Volume 35/Issue 8 By Reginald Tucker   Today’s bamboo floors hardly resemble the telltale strand pattern of traditional products. Shown is Wellmade’s Opti-Wood in dovetail gray. With all the rapid advancements the industry is witnessing today—particularly in resilient flooring products like LVT, WPC and SPC—a lot of attention is shifting away from traditional flooring products, especially alternatives like bamboo. However, several bamboo suppliers are looking to change all that by giving retailers—and...

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FloorForce: A company that gets it

October 21, 2019 | Comments Off on FloorForce: A company that gets it

October 14/21, 2019: Volume 35/Issue 8 By Lindsay Gonzalez   (Editor’s note: This is the fifth installment in a series detailing how flooring dealers are enhancing their digital presence by partnering with FloorForce.) FloorForce manages all of Carpet Mart’s digital catalogs, online reviews and lead generation. When Tom Kolaskey, sales operations manager at Carpet Mart in Benton Harbor, Mich., left corporate America in 2017, it was, as he called it, “dumb luck” that he found...

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Boden Flooring sees growth opportunities in U.S. market

October 21, 2019 | Comments Off on Boden Flooring sees growth opportunities in U.S. market

October 14/21, 2019: Volume 35/Issue 8 By Reginald Tucker   Boden Flooring hardwood products employ a proprietary mechanical locking system for fast, glueless installation. Boden Flooring—already a household name in Germany, China, Austria and Qatar—is looking to establish a footprint in the U.S. market. The game plan, according to the company, is to offer floor covering distributors a full complement of trendy hardwood flooring products, merchandising support and marketing tools they can’t refuse. For Boden...

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Credit: Finance offers help seal the (better) deal

October 21, 2019 | Comments Off on Credit: Finance offers help seal the (better) deal

October 14/21, 2019: Volume 35/Issue 8 By Megan Salzano   Easy, flexible shopping. That is the experience consumers are looking for today, and independent flooring retailers must deliver that experience in order to remain successful in their markets. To that end, payment options such as financing and credit promos are key for any independent flooring retailer looking to succeed. In fact, according to Synchrony Financial’s 2019 Major Purchase Study, 50% of shoppers reported promotional financing...

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Technology: Roomvo breaks new ground

October 21, 2019 | Comments Off on Technology: Roomvo breaks new ground

Visualization tool streamlines selection process while helping dealers, distributors close more sales October 14/21, 2019: Volume 35/Issue 8 By Reginald Tucker   Engineered Floors reported increased engagement with its EF Visualizer tool, which is powered by Roomvo. In an age where consumers in the market for floor covering are increasingly relying on the Internet and online tools to research products before narrowing down their selections, the need for manufacturers and specialty dealers to get up...

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Wood: Raintree waterproof line expects to make a big splash

October 21, 2019 | Comments Off on Wood: Raintree waterproof line expects to make a big splash

Wood/SPC hybrid generates excitement October 14/21, 2019: Volume 35/Issue 8 By Reginald Tucker   Raintree debuts in 14 trendy SKUs. Shown here is Aspen Estate Full Moon. American OEM first piqued the interest of dealers and distributors earlier this year when it previewed its wood/SPC hybrid product, Raintree, at winter markets as well as major buying group shows in the spring. Now, the company is gearing up for an all-out hard launch to get samples...

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Work hard, play hard at ConsoCon 2019

October 21, 2019 | Comments Off on Work hard, play hard at ConsoCon 2019

October 14/21, 2019: Volume 35/Issue 8 By Ken Ryan   The Consolidated Carpet team poses at the photo booth during ConsoCon 2019 in New York City. New York—Consolidated Carpet, along with 17 floor covering vendor partners, hosted more than 400 industry professionals at the inaugural ConsoCon 2019, a post-NeoCon event held here at Metropolitan West. The purpose of the event was to showcase NeoCon’s highlighted products while creating an exuberant networking environment for key members...

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Boa-Franc expands reach with Ten Oaks acquisition

October 21, 2019 | Comments Off on Boa-Franc expands reach with Ten Oaks acquisition

October 14/21, 2019: Volume 35/Issue 8 By Reginald Tucker   Boa-Franc plans to extend its manufacturing expertise to Ten Oaks’ solid hardwood flooring facilities in Stuart, Va. Boa-Franc, maker of the renown Mirage brand of hardwood flooring, recently announced the acquisition of Ten Oaks in partnership with the Williams and Birkett families. The Stuart, Va.-based supplier of red and white oak unfinished solid hardwood floors operates two facilities in the region. Ten Oaks sits on...

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Carpet: State of the industry—Soft surface cedes share as hard goods climb

October 21, 2019 | Comments Off on Carpet: State of the industry—Soft surface cedes share as hard goods climb

October 14/21, 2019: Volume 35/Issue 8 By Ken Ryan   Shaw’s Bellera High Performance Carpet features R2X soil/stain resistance with LifeGuard Spill-Proof backing. It is designed for use in active households. Hard surfaces’ unrelenting march into most areas of the home continues to push carpet to the margins in the residential segment, a trend that grew stronger in 2019 as both sales and unit volume declined compared with the year-ago period. The general consensus among...

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Dealers find ways to navigate amidst tariffs

October 21, 2019 | Comments Off on Dealers find ways to navigate amidst tariffs

October 14/21, 2019: Volume 35/Issue 8 By Ken Ryan   As the U.S. and China continued to discuss a potential trade agreement, flooring dealers say it’s business as usual. More than a year after the first salvo in the ongoing U.S.-China trade war was launched, flooring dealers have managed to stay above the fray and maintain a business as usual posture despite rounds of increases on many flooring products including the LVT category. The latest...

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