If your advertising doesn’t work, neither will you

October 12, 2010 | Comments Off on If your advertising doesn’t work, neither will you

by Al Wahnon Most often your first contact with a customer is through your advertising. That initial impression is critical so you must be reasonably certain your message is effective and memorable. Some advertising that lacks appeal and “pulling power” might be your fault, perhaps because you are disinterested, distracted or depressed by the depressing economy. Yes, the economic landscape is gloomy, but you can’t use that threadbare excuse anymore; your competitors were dealt the...

Read More

Al's column

October 11, 2010 | Comments Off on Al's column

by Al Wahnon HERE’S A TWIST: Domotex Hannover is calling for entries in a competition of top designers of handmade carpets. The winners are to be honored at the 2011 event, Jan. 15 to 18. But, Domotex has taken an unprecedented step: for the first time the competition will admit manufacturers even if they are not exhibiting at the show. The prestigious Carpet Design Awards will be judged by a panel of experts in 10...

Read More

Checking in: Floor Covering News wants you

October 11, 2010 | Comments Off on Checking in: Floor Covering News wants you

by Steven Feldman Floor Covering News is looking for a few good friends. Or likes. Specifically, I’m talking about the FCNews Facebook page, which we set up this past spring. Facebook has 500 million users, making it the most widely used social media outlet across the globe for both business and personal use. Truth be told, I’m finally getting it. Not that I came late to the party or anything. I probably had my own...

Read More

What’s in your wallet?

September 27, 2010 | Comments Off on What’s in your wallet?

by Al Wahnon The answer to that question is, let’s see, driver’s license and registration, a couple of credit cards, pieces of paper with random phone numbers and addresses, money and, oh, yes, a bunch of happiness. That last item is to satisfy an ancient conundrum: Does money buy happiness? As a boy growing up in the Bronx, I wasn’t certain, but I did believe that if money didn’t buy happiness at least it allowed...

Read More

Al's column

September 27, 2010 | Comments Off on Al's column

by Al Wahnon I’M WITH HIM: Warren Buffett ruled out a second recession in the U.S. and said businesses owned by his Berkshire Hathaway are growing. The Omaha Oracle is so right so often, logic dictates you agree with him. “I am a huge bull on this country,” he said last week in remarks to the Montana Economic Development Summit. “We will not have a double-dip recession at all, I see our businesses coming back...

Read More

Checking in: A retail palace that serves up ideas

September 24, 2010 | Comments Off on Checking in: A retail palace that serves up ideas

by Steve Feldman Over the past 15 years I’ve found myself in some of this country’s most attractive retail floor covering showrooms. Lewis Floor and Home in Northbrook, Ill., comes to mind. So does Sam O’Krent’s place in San Antonio. The latest to join my list is the Abbey corporate store in Naples, Fla., the quintessential retail flooring showplace. It would be easy for me to sit here and say every retailer should aspire to...

Read More

In darker times, look on the bright side

September 15, 2010 | Comments Off on In darker times, look on the bright side

by Al Wahnon When business is weak, you must be strong. In desperate times, you must be prepared to take desperate measures. That’s not a signal to abandon reason but to take stock of the situation and shore up your assets, strengthen your position in the community. Whether you’re a manufacturer involved in a national market or a retailer concerned about a neighborhood constituency, branding can be difficult. It is always important to keep your...

Read More

Al's column

September 15, 2010 | Comments Off on Al's column

by Al Wahnon LOOKING UP: Not everything that affects the economy is getting better, but these are times when we take solace in any morsel of news that can be construed as good. For example, the Conference Board of Consumer Confidence Index increased in August, reversing two consecutive months of decline, which in turn followed three straight months of improvement. The Consumer Confidence Survey is based on a representative sample of 5,000 U.S. households. Consumers’...

Read More

Empire: Not an empirical experience

September 15, 2010 | Comments Off on Empire: Not an empirical experience

by Steve Feldman Sometimes this world makes no sense to me. Did you know that many studies reveal Americans’ No. 1 fear is public speaking? No. 2 is death. So, I guess that means the average person attending a funeral would rather be in the coffin than giving the eulogy. You know what else makes no sense? Consumers who call Empire Today for their carpet. Are they just plain lazy, gullible or allow themselves to...

Read More

Do good things in bad times

August 31, 2010 | Comments Off on Do good things in bad times

by Al Wahnon In these difficult times we must value our job no matter how thorny things get. One casualty of the dismal economy is the opportunity to confidently leave a job or work environment if it loses its appeal and becomes distasteful. We know jobs are hard to come by and, exacerbated by an uncertain future, you could be intimidated and unable or unwilling to contemplate a move. With unemployment high and replacement jobs...

Read More