My take: Capitalizing on the sense of belonging

June 13, 2019 | Comments Off on My take: Capitalizing on the sense of belonging

June 10/17, 2019: Volume 34, Issue 26 By Steven Feldman   Membership. It’s a concept we don’t really think about much, yet seven out of 10 people belong to some sort of club or organization, according to the American Society of Association Executives. This could be anything from a religious group to a frequent flyer program or the Chamber of Commerce. Putting it another way, 70% of us are “joiners” who like the sense of...

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My Take: Award of Excellence—Behind the results

May 31, 2019 | Comments Off on My Take: Award of Excellence—Behind the results

May 27/June 3, 2019: Volume 34, Issue 25 By Steven Feldman   This issue of FCNews is a bit different than the other 25 we publish throughout the year. For starters, it offers a commercial slant given its distribution at NeoCon, the premier event for the contract design industry. This issue also heralds the 23rd Award of Excellence winners, which produced results that were quite similar to the year prior with a few exceptions. That’s...

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My take: A different take on Einstein’s definition of insanity

May 20, 2019 | Comments Off on My take: A different take on Einstein’s definition of insanity

May 13/20, 2019: Volume 34, Issue 25 By Steven Feldman Every so often something comes across my desk that resonates with me. One such piece comes courtesy of Sam Page, founder and CEO of NeuroTriggers Group, a boutique business consultancy that specializes in new customer acquisition, conversion, retention and profit optimization. The firm was founded on the premise that the ability to get more customers is a function of how well a person grasps the...

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My take: What you need to know about Generation Z

May 6, 2019 | Comments Off on My take: What you need to know about Generation Z

April 29/May 6, 2019: Volume 34, Issue 24 By Steven Feldman   Everybody is talking about millennials. That’s your customer of tomorrow. But for the longest time I’ve been advising against losing sight of your customer of today—the baby boomer, who still controls the lion’s share (roughly 70%) of all the disposable income in this country. But since so many of us like to look ahead, while you are doing all that research on millennials...

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My take: Issues and answers from the Fuse Alliance conference

April 22, 2019 | Comments Off on My take: Issues and answers from the Fuse Alliance conference

April 15/22, 2019: Volume 34, Issue 23 By Steven Feldman   Last month I had the opportunity to attend the Fuse convention in Orlando. This group of commercial flooring contractors, under the auspices of executive director Geoff Gordon, continues to grow and become more professional and profitable by the day. One of the highlights at general session was a segment that Gordon had initiated where members were asked about some of their pain points—the responses...

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My take: Random ramblings three months into 2019

April 8, 2019 | Comments Off on My take: Random ramblings three months into 2019

April 1/8, 2019: Volume 34, Issue 22 By Steven Feldman   It’s hard to believe we’ve passed the quarter mark on 2019. Time flies when you’re having fun. Or getting older. So three months into 2019, here’s what’s on my mind, which these days is going in more directions than a 2-year-old after drinking a Red Bull. I think Brian Carson was the perfect choice to lead AHF Products given his strong manufacturing background… Trust me...

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My Take: The NFA—The best of the best

March 25, 2019 | Comments Off on My Take: The NFA—The best of the best

March 18/25, 2019: Volume 34, Issue 21 By Steven Feldman   So I just got back from Whistler, a ski resort town nestled in the foothills of the Coast Mountains in British Columbia. It’s two hours north of Vancouver, a place where tranquility serves as a juxtaposition from the bustling city life. It also served as the backdrop for the National Floorcovering Alliance’s spring meeting. On the third day of the gathering, inside the Westin...

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My take: The Domotex USA post mortem

March 11, 2019 | Comments Off on My take: The Domotex USA post mortem

March 4/11, 2019: Volume 34, Issue 20 By Steven Feldman   I awoke on the morning of Feb. 28 to a torrential downpour. I took a peek out my downtown Atlanta hotel room window and watched as traffic began to build. It was the morning of Domotex USA’s much anticipated debut. Was this going to prove an ominous harbinger of things to come at the Georgia World Congress Center? Two and a half days later,...

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My take: Dancing for kids with cancer

February 22, 2019 | Comments Off on My take: Dancing for kids with cancer

February 18/25, 2019: Volume 34, Issue 19 By Steven Feldman   So, I was talking to my son the other day, which is a miraculous feat in and of itself. It’s not that he isn’t a great kid; he certainly is. But, he’s 20. For those of you who have teenagers or 20-something year-olds, you can probably relate. Life spent with face buried in phone. Selective hearing. Unable to commit to plans more than 30...

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My take: Page 25 from my Surfaces diary

February 7, 2019 | Comments Off on My take: Page 25 from my Surfaces diary

February 4/11, 2019: Volume 34, Issue 18 By Steven Feldman   Dear Diary,   So here we are again, adding yet another page to this diary that began 25 years ago. Yes, 25. Silver anniversary. Time does fly. I remember walking around the Sands Convention Center in 1995 like it was yesterday with only two thoughts: Get me the hell out of here, and I can’t go back to the horse racing industry soon enough....

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