My take: Much to do about nothing

September 6, 2019 | Comments Off on My take: Much to do about nothing

September 2/9, 2019: Volume 35, Issue 6 By Steven Feldman   As a member of the media, I have always tried to publish information as accurately and objectively as possible. I have never been concerned about ratings points or “sensationalist” journalism, which seems to be the norm these days. Whether it’s the political, economic or meteorological arena, it’s all about capturing eyes and ears en masse. I was reminded of this last month when just...

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My take: Marketing initiatives should give more than they take

August 26, 2019 | Comments Off on My take: Marketing initiatives should give more than they take

August 19/26, 2019: Volume 35, Issue 5 By Steven Feldman   It’s sometimes easy to lose sight of why we’re in business—as crazy as that may sound. We all have a million fires to put out each day. Everyone always wants something—employees, customers, vendors—and they want it now. It’s a constant battle, so consider this little reminder: Business is about one thing and one thing only—selling stuff. Yes, you’re innovating. Yes, you’re creating value. Yes,...

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My take: 10 ways to ensure your brand stands the test of time

August 8, 2019 | Comments Off on My take: 10 ways to ensure your brand stands the test of time

August 5/12, 2019: Volume 35, Issue 4 By Steven Feldman   Ever hear of the Young Entrepreneur Council (YEC)? No? That makes two of us. Anyway, YEC is an invite-only organization comprising the world’s most successful entrepreneurs 45 and younger. To date, the organization has accepted less than 10% of the 14,000-plus applications and is helping disrupt business mentorship and the professional business organization model as we know it. The YEC recently addressed brand building...

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My take: The one column you must read

July 12, 2019 | Comments Off on My take: The one column you must read

July 8/15, 2019: Volume 35, Issue 2 By Steven Feldman   Back in the Oct. 15/22, 2018 issue of FCNews, I wrote an editorial about my friend Steve Joss, owner of The Vertical Connection Carpet One in Columbia, Md. For those who suffer from memory loss or are new to this publication, Steve was among the 100,000-plus people in this country awaiting a kidney transplant. My intention was to offer four takeaways from that column:...

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My take: The numbers—What you need to know

July 1, 2019 | Comments Off on My take: The numbers—What you need to know

June 24/July 1, 2019: Volume 35, Issue 1 By Steven Feldman   The most arduous task of the year is now in the rear-view mirror. The FCNews team has been combing through industry statistics for months, making countless phone calls and trying to extrapolate data from annual reports. But at long last, the 2018 statistics are in the can. When the dust settled, FCNews pegged U.S. floor covering industry sales for 2018 to be a...

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My take: Capitalizing on the sense of belonging

June 13, 2019 | Comments Off on My take: Capitalizing on the sense of belonging

June 10/17, 2019: Volume 34, Issue 26 By Steven Feldman   Membership. It’s a concept we don’t really think about much, yet seven out of 10 people belong to some sort of club or organization, according to the American Society of Association Executives. This could be anything from a religious group to a frequent flyer program or the Chamber of Commerce. Putting it another way, 70% of us are “joiners” who like the sense of...

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My Take: Award of Excellence—Behind the results

May 31, 2019 | Comments Off on My Take: Award of Excellence—Behind the results

May 27/June 3, 2019: Volume 34, Issue 25 By Steven Feldman   This issue of FCNews is a bit different than the other 25 we publish throughout the year. For starters, it offers a commercial slant given its distribution at NeoCon, the premier event for the contract design industry. This issue also heralds the 23rd Award of Excellence winners, which produced results that were quite similar to the year prior with a few exceptions. That’s...

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My take: A different take on Einstein’s definition of insanity

May 20, 2019 | Comments Off on My take: A different take on Einstein’s definition of insanity

May 13/20, 2019: Volume 34, Issue 25 By Steven Feldman Every so often something comes across my desk that resonates with me. One such piece comes courtesy of Sam Page, founder and CEO of NeuroTriggers Group, a boutique business consultancy that specializes in new customer acquisition, conversion, retention and profit optimization. The firm was founded on the premise that the ability to get more customers is a function of how well a person grasps the...

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My take: What you need to know about Generation Z

May 6, 2019 | Comments Off on My take: What you need to know about Generation Z

April 29/May 6, 2019: Volume 34, Issue 24 By Steven Feldman   Everybody is talking about millennials. That’s your customer of tomorrow. But for the longest time I’ve been advising against losing sight of your customer of today—the baby boomer, who still controls the lion’s share (roughly 70%) of all the disposable income in this country. But since so many of us like to look ahead, while you are doing all that research on millennials...

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My take: Issues and answers from the Fuse Alliance conference

April 22, 2019 | Comments Off on My take: Issues and answers from the Fuse Alliance conference

April 15/22, 2019: Volume 34, Issue 23 By Steven Feldman   Last month I had the opportunity to attend the Fuse convention in Orlando. This group of commercial flooring contractors, under the auspices of executive director Geoff Gordon, continues to grow and become more professional and profitable by the day. One of the highlights at general session was a segment that Gordon had initiated where members were asked about some of their pain points—the responses...

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