Marketing mastery: Proceed with caution when purchasing leads

November 30, 2018 | Comments Off on Marketing mastery: Proceed with caution when purchasing leads

November 26/December 3, 2018: Volume 34, Issue 12 By Jim Augustus Armstrong   The importance of lead generation can’t be overstated in today’s age of online marketing. But beware—not all lead-generation systems are created equal. Case in point is HomeAdvisor, which is being sued by a group of eight home-improvement companies. The city of San Francisco is also taking HomeAdvisor to court for making false or misleading claims regarding background checks on contractors. Here are...

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Lessons learned: Monitor performance, generate better results

November 30, 2018 | Comments Off on Lessons learned: Monitor performance, generate better results

November 26/December 3, 2018: Volume 34, Issue 12 By Tom Jennings   Store owners and managers, this one’s for you. In my experience in consulting retailers on a national basis, I get the opportunity to observe a large and varied amount of sales personnel in action. One glaring observation I have noticed is most of these salespeople need one thing that appears to be sadly lacking in most operations: some constructive and active management. I...

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Al’s column: Push your RSAs, help them grow

November 30, 2018 | Comments Off on Al’s column: Push your RSAs, help them grow

November 26/December 3, 2018: Volume 34, Issue 12 By Lisbeth Calandrino   Recently I recorded a webinar on “How to grow your business while working less.” (Disclosure: The event was sponsored by FCNews and moderated by Jim Augustus Armstrong of Flooring Success Systems and an FCNews columnist. If you missed it, I can send you the link.) One of the interesting questions had to do with managers and what Armstrong called their “limiting” beliefs. To clarify, a...

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Marketing mastery: Best ways to generate unlimited, quality leads

November 19, 2018 | Comments Off on Marketing mastery: Best ways to generate unlimited, quality leads

November 12/19, 2018: Volume 34, Issue 11  By Jim Augustus Armstrong   (Last of three parts) In my last two columns I discussed the pitfalls of buying leads from popular online referral services. I also discussed several proven alternatives to generating high-quality leads. Today I’m going to discuss how to get other businesses to send you an ongoing stream of leads for free. Every flooring dealer knows how easy it is to work with customers...

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Guest column: Attend markets, make some ‘dough’

November 19, 2018 | Comments Off on Guest column: Attend markets, make some ‘dough’

November 12/19, 2018: Volume 34, Issue 11  By Lori Kisner   The economy is booming, new home starts are strong and consumers are investing in home renovations—all great news for the industry. Why is it, then, that retailers are still feeling the pinch? More importantly, how can they grow their businesses and bottom line? Flooring stores aren’t impervious to the issues that occur in other specialty retail industries. Let’s face it—specialty retail is a competitive...

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Lessons learned: Gain an advantage by putting customers first

November 19, 2018 | Comments Off on Lessons learned: Gain an advantage by putting customers first

November 12/19, 2018: Volume 34, Issue 11  By Tom Jennings   It is a reality that most local, independent businesses are constantly being pressured by large mass merchants. It does not matter if you are selling toothpaste or televisions, some large firm is bound to have a bigger, faster, cheaper version that they are promoting with yet another barely believable offer. The floor covering business certainly falls into this category. Too often it seems as...

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Al’s column: Success waits for those who seek change

November 19, 2018 | Comments Off on Al’s column: Success waits for those who seek change

November 12/19, 2018: Volume 34, Issue 11  By Lisbeth Calandrino   Talking with a progressive retailer in the flooring business is a breath of fresh air. Not long ago, I spoke with Ted Gregerson, owner of Abbey Carpet, Anniston, Ala. I’d heard Gregerson runs a successful shop, and I wanted to learn more. What impressed me most was his attitude: forward thinking and always looking for new ways to improve this business and his staff....

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Installments: An introduction to loose-lay LVT

November 2, 2018 | Comments Off on Installments: An introduction to loose-lay LVT

October 29/November 5, 2018: Volume 34, Issue 10 By Graham Capobianco   If you’re anything like me, the concept of installing a resilient floor tile or plank without adhesive likely made you scoff the first time you heard it. However, when installed correctly, loose-lay LVT can be a problem solver for many projects, especially in commercial environments. Loose-lay LVT has many of the same attributes of traditional glue-down or click-and-lock LVT. It has a durable...

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Lisbiz strategies: Expanding your client base can reap rewards

November 2, 2018 | Comments Off on Lisbiz strategies: Expanding your client base can reap rewards

October 29/November 5, 2018: Volume 34, Issue 10 By Lisbeth Calandrino   Everyone says they need new customers. The question is, where do you find them? Looking for individual customers is really the hard way. Instead of looking for one or two new customer, it’s easier and more efficient if you look for “industry partners” who use your products. After attending the Remodeling and Deck Expo in Baltimore (FCNews, Oct 15/22), I’m thoroughly convinced flooring...

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Lessons learned: Avoid mixed signals when training newbies

November 2, 2018 | Comments Off on Lessons learned: Avoid mixed signals when training newbies

October 29/November 5, 2018: Volume 34, Issue 10 By Tom Jennings   Frequent readers of this column will recognize I am constantly harping the point that there are lessons to be learned regarding the care of both customers and staff everywhere you look. Please allow me to share one with you. While having a lazy Saturday morning breakfast at a franchise restaurant recently, I observed an assistant manager training three new hires at a nearby...

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